prime time

 

English Wikipedia has an article on:

prime time

Wikipedia

• prime-time, primetime
• prymtyme (archaic)

• Audio (Southern England):

  (file)

prime time (uncountable)

1. (television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm.
2. The busiest or most important period.
   • 2022 October 17, Priya Krishna, “It’s Not Diwali Without Mithai”, in The New York Times‎^[1]:

     Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.

3. (figurative) Maturity; the state at which a person or product will be accepted by the mainstream.
   • 2000, Ira Brodsky, Network World, page 18:

     It took years longer than proponents had hoped, but wireless data is ready for prime time.

   • 2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education, →ISBN, page 13:

     Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.

   • 2007, John E. Richardson, Annual Editions: Marketing 08/09, →ISBN:

     Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.

   • 2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board, →ISBN, page 3:

     And as with commodity-based models, tour-based models have also not yet reached prime time.

4. (obsolete) Spring.
5. (obsolete) A new period or time of youthfulness; the beginning of something.

prime time (not comparable)

1. (television, radio) Showing or broadcasting during prime time.

• ready for prime time

Borrowed from English prime time.

• IPA^(key): /pʁajm tajm/

prime time m (countable and uncountable, plural prime times)

1. (usually uncountable) prime time
2. (Canada, countable) type of cigarillo

• première partie de soirée