culturejack

From culture +‎ jack.

culturejack (third-person singular simple present culturejacks, present participle culturejacking, simple past and past participle culturejacked)

1. Alternative form of culture-jack
   • 2015 June 23, Delshad Irani, “When brands 'heart bae' on social media”, in Economic Times:

     A subset of jacking of the news kind is culturejacking. That is, for instance, when you populate online messages entirely with words from Urban Dictionary in a desperate attempt to be relevant to your brand's target audience.

   • 2016, Shelina Janmohamed, Generation M: Young Muslims Changing the World, →ISBN, page 178:

     Other developers are taking a more direct approach to culturejacking the video games industry.