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Russian

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Etymology

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Inherited from Old East Slavic разкрꙋтити (razkrutiti), from Proto-Slavic *orzkrǫtiti. Morphologically рас- (ras-) +‎ крути́ть (krutítʹ).

Pronunciation

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Verb

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раскрути́ть (raskrutítʹpf (imperfective раскру́чивать)

  1. to unwind, to unroll, to unspin
    раскрути́ть ковёрraskrutítʹ kovjórto roll out the carpet
  2. to promote, to market, to hype
    как раскрути́ть свой сайт в Googlekak raskrutítʹ svoj sajt v Googlehow to make your site have a good ranking in Google search results
  3. to persuade someone into doing something (often with deceit), to hustle someone into doing something/out of their money, etc.
    Францу́зские журнали́сты раскрути́ли сексуа́льную актри́су на небольшо́й экспериме́нт.
    Francúzskije žurnalísty raskrutíli sɛksuálʹnuju aktrísu na nebolʹšój eksperimént.
    French journalists (photographers) persuaded the sexy actress to do a little experiment.
    стриптизёрша "раскрути́ла" клие́нта на 100 до́лларов
    striptizjórša "raskrutíla" klijénta na 100 dóllarov
    the stripper "took" the client for 100 dollars / the stripper hustled the client out of 100 dollars total

Conjugation

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