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better phrasing, also replace with more authoritative source as to what Deckers actually claims Tag: Reverted |
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Prior legal disputes between some manufacturers of sheepskin boots arose as to distinguish whether "ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. There are more than 70 registered trademarks that include the term "ugg" in various logos and designs in Australia and New Zealand, as the term is considered a generic reference to a type of shoe.<ref>{{cite news| url=http://www.theaustralian.com.au/business/news/emu-australia-amused-by-deckers-lawsuit-over-ugg-ugg-boots/story-e6frg906-1225968178086| title=Emu Australia amused by Deckers lawsuit over 'ugg', 'ugg boot' trademarks| last1=Kell |first1 =John| date=9 December 2010| newspaper=The Australian| access-date=26 April 2016}}</ref><ref name="UggHowAMinnow" /><ref name="Hynes" /><ref>Trade Marks Hearings 16 January 2006. Decision of a delegate of the registrar of trade marks with reasons. Pg 10</ref> Outside Australia and New Zealand, [[UGG (brand)|UGG]] is a brand manufactured by the California-based [[Deckers Outdoor Corporation]], with most of its manufacturing based in China and with registered trademarks in over 130 countries worldwide including the US, UK, Canada, all [[European Union]] members, and China.<ref name="UggHowAMinnow" /><ref name="Turkish" /> Despite the difference in capitalisation and pronunciation, Deckers Corporation actively asserts its "UGG" trade mark ({{respell|yew|gee|gee}}<ref>{{cite news |author=Marisa Meltzer |title= Ugg: the look that refused to die|url=https://www.theguardian.com/fashion/2016/mar/30/ugg-the-look-that-refused-to-die |work=The Guardian |location= |date=2016-03-30 |access-date=2021-05-10}}</ref>) against Australian traders who sell their "ugg boots" overseas.<ref>[https://www.abc.net.au/news/2021-05-10/australian-ugg-boot-maker-loses-appeal-against-us-giant-deckers/100129420 ABC - Australian ugg boot maker loses appeal against US giant Deckers]</ref>
Noteworthy manufacturers in Australia and New Zealand are [[EMU Australia]], [[Uggs-N-Rugs]] and Ugg Australia.<ref>{{Cite web |url=https://www.australianmade.com.au/licensees/ugg-australia |title=The Australian Made Campaign: Ugg Australia |website=australianmade.com.au |access-date=18 December 2020}}</ref>
While Deckers is often referred to as the leading manufacturer of the footwear style outside Australia Due to Deckers' aggressive assertion of its "UGG" trade mark against manufacturers of ugg boots, By 2010, worldwide sales of ugg boots by Australian manufacturers combined equalled only 5.9% of Deckers "UGG"-branded sheepskin boots sales,<ref name="PJS" /> with UGG dominating the world market.<ref name="huffington">{{cite web|last1=Bhasin|first1=Kim|title=Why Ugg Boots Will Never Go Away |url=http://www.huffingtonpost.com/2014/03/03/ugg-boots_n_4875392.html|work=[[Huffington Post]]|date=3 March 2014|access-date=30 June 2014}}</ref> ==History==
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