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{{for|the American true crime documentary series|Telemarketers (TV series)}}
[[File:Telemarketing.JPG|thumb|Telemarketing]]
'''Telemarketing''' (sometimes known as '''[[inside sales]]''',<ref>{{cite journal | doi=10.1002/dir.4000050404 | volume=5 | issue=4 | title=The roles of outside and inside the
sales representatives.Conflict or cooperation? | journal=Journal of Direct Marketing | pages=8–17| year=1991 | last1=Marshall | first1=Judith J. | last2=Vredenburg | first2=Harrie }}</ref> or '''telesales''' in the UK and Ireland) is a method of [[direct marketing]] in which a [[salesperson]] solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or [[web conferencing]] appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.<ref>{{Cite web|url=http://www.businessdictionary.com/definition/telemarketing.html|title=What is telemarketing? definition and meaning|website=BusinessDictionary.com|language=en|access-date=2018-03-21|archive-date=2018-03-22|archive-url=https://web.archive.org/web/20180322081744/http://www.businessdictionary.com/definition/telemarketing.html|url-status=dead}}</ref>
== Categories ==
The two major categories of telemarketing are [[business-to-business]] and [[business-to-consumer]].
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