Telemarketing: Difference between revisions

Telemarketing, as was the case with telephone operators, is one of the fields known to be occupied mostly by women.<ref>{{cite journal|doi=10.1080/13691180051033315 |title=Women's Work in the Information Economy | volume=3 |issue=3 | journal=Information, Communication |pages=366–385|year=2000 |last1=Belt |first1=Vicki |last2=Richardson |first2=Ranald |last3=Webster |first3=Juliet |s2cid=144267029 }}</ref> The central reason for hiring women operators lay in the fact that women's work was considered a form of cheap labor: female telemarketers earned about one-half to one-quarter of men's wages.{{r|rakow|p=183}} ItWomen waswere alsoa;so highlighted,considered however, that women wereas more polite and well mannered than male operators.{{r|rakow|p=183}} Moreover, the calming, more delicate nature of a woman's voice was considered to be women's natural quality, although no scientific evidence supports this statement.<ref>{{Cite journal|last=Dykema, Diloreto, Price, White, Cate Schaeffer|first=Jennifer, Kerryann , Jessica L., Eric, Nora|date=Jul 2012|title=ACASI Gender-of-Interviewer Voice Effects on Reports to Questions about Sensitive Behaviors Among Young Adults|journal=Public Opin Q|volume=76|issue=2|pages=311–325|pmc=4079084|pmid=24991062|doi=10.1093/poq/nfs021}}</ref> This naturalization led to normalizing the perception of women as telephone operators and consultants, which is currently reflected in the telemarketing industry.

* '''Lead generation''', the gathering of information and contacts.

* '''Sales''', using persuasion to sell a product or service.

* '''Outbound''', proactive marketing in which prospective and preexisting customers are contacted directly,

====Service Styles====

* '''Call to Action''', the implementation of outbound telemarketing to "activate" or elicit an action or response from prospects (i.e., entice prospects to visit a client's website).

In Finland, call centrescenters employ an estimated 100,000 people, but most work with customer relations in larger companies. 10,000 people are working for companies involved with telemarketing. Telemarketing often is the first job young people get. But it is also a way out or back to the labour market for handicapped, immigrants and pensioners, In Finland, the profession has had a bad reputation because of work-related injuries. The strain on neck, shoulders, eyes and ears can be considerable. Health problems have however been reduced considerably thanks to lightweight headsets, ergonomic working stations and more tasks, like documentation, done automatically by computers.<ref>{{cite journal|url=http://www.nordiclabourjournal.org/i-fokus/youths-work-environment/article.2013-10-09.7210069409|title=Call centres: young people's entry into working life|access-date=14 June 2015}}</ref>