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{{See also|WORD (AM)|l1=WORD}}
{{shortShort description|ESPN Radio affiliatestation in Greenville, South Carolina, United States}}
{{Infobox radio station
| name = WYRD
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| branding = The Fan Upstate
| frequency = {{frequency|1330|[[Hertz#SI_multiples|kHz]]}}
| translator = {{Radio Relay|97.7|W249DL|Greenville}} (relays [[WFBC-FM|WFBC-FM HD3]] Greenville)
| repeater = {{Radio Relay|950|[[WORD (AM)|WORD]]|[[Spartanburg, South Carolina|Spartanburg]]}}<br>{{Radio Relay|93.7|[[WFBC-FM|WFBC- HD3]]|Greenville}}
| airdate = {{start date and age|1924|11|23}} (Knoxville, Tennessee)<ref name="first">"Formal Opening of WFBC, First Baptist Church Radio Station Slated For Today", ''Knoxville (Tennessee) Sunday Journal and Tribune'', November 23, 1924, page 11-A</ref><br>{{start date and age|1933|5|3}} (Greenville)
| airdate = {{start date|1933|5|3}}
| language = [[American English|English]]
| format = [[Sports radio|Sports]]
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| coordinates = {{coord|34|51|18.00|N|82|25|24.00|W|type:landmark_region:US-SC}}
| callsign_meaning = "Word" (Y substitutes for the O, used in sister station [[WORD (AM)|WORD]])
| former_callsigns = WFBC (1933–19971924–1997)
| affiliations = {{ubl|[[CBSBetQL Network]]|[[Infinity Sports RadioNetwork]]|[[Westwood One]]|[[Furman Paladins]]}}
| owner = [[Entercom Communications|Audacy, Inc.]]
| sister_stations = {{hlist|[[WFBC-FM]]|[[WORD (AM)|WORD]]|[[WROQ]]|[[WSPA-FM]]|[[WTPT]]|[[WYRD-FM]]}}
| licensee = Audacy License, LLC
| webcast = {{Audacy.com|thefanupstate}}
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}}
 
'''WYRD''' (1330 [[AM broadcastingHertz|AMkHz]]), known on-airbranded as "The Fan Upstate", is a [[sports radio|sports]]-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. Thecommercial [[EntercomAM Communicationsradio|Audacy, Inc.AM]] outlet[[radio isstation]], licensed by the FCC to [[Greenville,Federal SouthCommunications CarolinaCommission]], and broadcasts with power of 5&nbsp;kW unlimited non-directional daytime and 3-way directional at night. The programming is simultaneously broadcast onto [[WORDAudacy, (AM)|WORDInc.]] 950in AM Spartanburg[[Greenville, W249DLSouth 97.7 MHzCarolina]], Greenvillewhich andserves W246CVUpstate 97.1South MHz, SpartanburgCarolina. Its studiosStudios and transmitter site are located in Greenville.
 
The station power is 5&nbsp;kW, non-directional daytime and 3-way directional at night. Programming is simulcast on [[WORD (AM)|WORD]] 950 AM Spartanburg, and by translators W249DL 97.7 MHz, Greenville and W246CV 97.1 MHz, Spartanburg.
Until their change in format from talk to sports on February 24, 2014,<ref>{{cite web|title=Inside Radio|url=http://www.insideradio.com/article.asp?id=2761183&spid=32061#.Uza6WPldU9Q|access-date=29 March 2014}}</ref> News Radio WORD carried Russ and Lisa, [[Mike Gallagher (political commentator)|Mike Gallagher]], [[Coast to Coast AM]], [[Rush Limbaugh]], [[Kim Komando]], [[Lars Larson]], [[Dave Ramsey]], [[Sean Hannity]] and Bob McLain.▼
 
==History==
On December 9, 1932, The [[Federal Radio Commission]] approved transferring the license for WFBC (the station's call letters at that time) from Virgil V. Evans to the Greensville News-Piedmont Company. At the time, WFBC operated on 1200&nbsp;kHz with 50 watts of power.<ref>{{cite news|title=Newspaper Buys|url=http://www.americanradiohistory.com/Archive-BC/BC-1932/1932-12-15-BC.pdf|access-date=7 October 2014|agency=Broadcasting|date=December 15, 1932}}</ref> On January 8, 1935, the [[Federal Communications Commission]] approved increasing the station's power to 5,000 watts.<ref>{{cite news|title=Increases in Day Power Are Given Six Stations|url=http://www.americanradiohistory.com/Archive-BC/BC-1935/1935-01-15-BC.pdf|access-date=17 October 2014|agency=Broadcasting|date=January 15, 1935}}</ref>▼
 
The station has traditionally traced its history to May 1933, the date when it began broadcasting from Greenville.<ref>[https://worldradiohistory.com/Archive-BC-YB/2010/D-2010-BC-YB-7.pdf#page=486 "Stations in the U.S.: South Carolina: Greenville: WYRD(AM)"], ''Broadcasting Yearbook'' (1970 edition), page D-485.</ref> However, [[Federal Communications Commission]] (FCC) records list the station's first license date as November 4, 1924,<ref>[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=52277 "Date First Licensed"], FCC History Cards</ref> tracing its origin to the original license, issued as WFBC to the First Baptist Church of [[Knoxville, Tennessee]].<ref>[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&seq=462 "New Stations"], ''Radio Service Bulletin'', December 1, 1924, page 2.</ref> The station, designed by University of Tennessee senior Andy Ring, was a gift by Mrs. J. B. Jones, in memory of her mother, Mrs. W. S. Hall. Following a series of test transmissions, WFBC made its formal Knoxville debut on November 23, 1924.<ref name="first"/>
Years later, WFBC was known for its top-40 format. The call letters continue to be used by [[WFBC-FM]]. [[WYRD-FM]] airs a talk format that was once simulcast on WORD-AM and WYRD-AM.
 
▲On December 9, 1932, Thethe [[Federal Radio Commission]] approved transferring the license for WFBC (the station's call letters at that time)license from Virgil V. Evans to the GreensvilleGreenville News-Piedmont Company, as part of a move from Knoxville to Greenville. At the time, WFBC operated on 1200&nbsp;kHz with 50 watts of power.<ref>{{cite news|title=Newspaper Buys|url=httphttps://wwwarchive.americanradiohistory.comorg/Archive-BCdetails/BC-1932broadcasting13unse/1932-12-15-BC.pdfpage/6/mode/1up|access-date=7 October 2014|agency=''Broadcasting''|date=December 15, 1932|page=6}}</ref> On January 8, 1935, the [[Federal Communications Commission]] approved increasing the station's power to 5,000 watts.<ref>{{cite news|title=Increases in Day Power Are Given Six Stations|url=httphttps://wwwarchive.americanradiohistory.comorg/Archive-BCdetails/BC-1935broadcasting89unse/1935-01-15-BC.pdfpage/n65/mode/1up|access-date=17 October 2014|agency=''Broadcasting''|date=January 15, 1935|page=20}}</ref>
WYRD and its associated FM translator signals became "ESPN Upstate" in February 2014. The station began with ESPN Radio programming, except during the 4 pm - 7 pm slot, which was hosted locally by Greenville-Spartanburg radio veteran Greg McKinney. Later in 2014, McKinney's show "The Huddle" moved to 1 pm - 4 pm, and Mark Sturgis took over the 4 pm - 7 pm slot. McKinney retired from the station in January 2019, and the 1 pm - 4 pm show was taken over by Marc Ryan. Sturgis has had extended absences from the station for health reasons and a variety of substitute hosts have filled in.▼
 
▲UntilIn theirlater changeyears, inWFBC was known for its top-40 format. In 1997, the station's call letters, which continue to be used by [[WFBC-FM]], were changed to WYRD. Until the format change from talk to sports on FebruaryMarch 2429, 2014,<ref>{{cite web|titlepublisher=Inside Radio|date=March 29, 2014|title=Entercom launches new sports brand|archive-url=https://archive.today/20140329122406/http://www.insideradio.com/article.asp?id=2761183&spid=32061%23.Uza7XH3LfK5|url=http://www.insideradio.com/article.asp?id=2761183&spid=32061#.Uza6WPldU9Q|access-date=29March 31, 2023|archive-date=March 29, 2014}}</ref> News Radio WORD carried Russ and Lisa, [[Mike Gallagher (political commentator)|Mike Gallagher]], [[Coast to Coast AM]], [[Rush Limbaugh]], [[Kim Komando]], [[Lars Larson]], [[Dave Ramsey]], [[Sean Hannity]] and Bob McLain. [[WYRD-FM]] now airs the talk format that was once simulcast on [[WORD (AM)]], and on the FM station starting in 2008.
On March 23, 2022, WYRD and its FM translators rebranded as "The Fan Upstate" and switched affiliations from ESPN Radio to CBS Sports Radio and BetQL Network.<ref>[https://radioinsight.com/headlines/221750/espn-upstate-relaunches-as-the-fan/ ESPN Upstate Relaunches As The Fan] Radioinsight - March 23, 2022</ref>▼
 
▲WYRD and its associated FM translator signals became "ESPN Upstate" in February 2014. The station began with [[ESPN Radio]] programming, except during the 4afternoon pm[[drive - 7 pmtime]] slot, which was hosted locally by Greenville-Spartanburg radio veteran Greg McKinney. Later in 2014, McKinney's show "The Huddle" moved to 1early pm - 4 pmafternoons, and Mark Sturgis took over the 4afternoon pm - 7 pmdrive slot. McKinney retired from the station in January 2019, and the 1early pm - 4 pmafternoon show was taken over by Marc Ryan. Sturgis has had extended absences from the station for health reasons, and a variety of substitute hosts have filled in.
==Previous logo==
 
[[File:ESPN Upstate logo.png|150px]]
▲On March 23, 2022, WYRD and its FM translators rebranded as "The Fan Upstate" and switched affiliations from ESPN Radio to [[CBS Sports Radio]] and [[BetQL Network]].<ref>[https://radioinsight.com/headlines/221750/espn-upstate-relaunches-as-the-fan/ ESPN Upstate Relaunches As The Fan] Radioinsight - March 23, 2022</ref>
 
==References==
{{Reflist|30em}}
 
==External links==
*{{Official website|https://www.audacy.com/thefanupstate}}
*{{AM station data|34389|WYRD}}
*[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=52277 FCC History Cards for WYRD] (covering 1927-1979 as WFBC, originally in Knoxville, and later in Greenville)
*{{FMQ|W249DL}}
*{{FCC-LMS-Facility|156091|W249DL}}
*{{FXL|W249DL}}
 
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{{Sports Radio Stations in South Carolina}}
{{Entercom}}
 
[[Category:Radio stations in South Carolina|YRD (AM)]]▼
[[Category:Audacy, Inc. radio stations]]
[[Category:CBS Sports Radio stations]]
[[Category:Radio stations established in 1924]]
[[Category:1924 establishments in Tennessee]]
[[Category:1933 establishments in South Carolina]]
▲[[Category:Radio stations in South Carolina|YRD (AM)]]
 
{{SouthCarolina-radio-station-stub}}
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