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update licensee again, as Audacy exits bankruptcy
 
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{{See also|WORD (AM)|l1=WORD}}
{{shortShort description|ESPN Radio affiliatestation in Greenville, South Carolina, United States}}
{{Infobox radio station
| name = WYRD
| logo = ESPN Upstate logo.png =
| logo_size = 150px =
| city = [[Greenville, South Carolina]]
| area = [[Greenville,The Upstate|Upstate South Carolina]]
| branding = ESPNThe Fan Upstate
| frequency = {{frequency|1330|[[Hertz#SI_multiples|kHz]]}}
| translator = {{Radio Relay|97.7|W249DL|Greenville}} (relays [[WFBC-FM|WFBC-FM HD3]] Greenville)
| repeater = {{Radio Relay|950|[[WORD (AM)|WORD]]|[[Spartanburg, South Carolina|Spartanburg]]}}<br>{{Radio Relay|93.7|WFBC-FM HD3|Greenville}}
| airdate = {{start date and age|1924|11|23}} (Knoxville, Tennessee)<ref name="first">"Formal Opening of WFBC, First Baptist Church Radio Station Slated For Today", ''Knoxville (Tennessee) Sunday Journal and Tribune'', November 23, 1924, page 11-A</ref><br>{{start date and age|1933|5|3}} (Greenville)
| airdate = [[1933 in radio|1933]] (as WFBC)
| language = [[American English|English]]
| format = [[Sports radio|Sports]]
| power = 5,000 [[watt]]s
| power = {{val|5000|u=[[watt]]s|fmt=commas}}
| class = B
| licensing_authority = [[Federal Communications Commission|FCC]]
| facility_id = 34389
| coordinates = {{coord|34|51|18.00|N|82|25|24.00|W|type:landmark_region:US-SC}}
| callsign_meaning = "Word" (Y substitutes for the O, used in sister station [[WORD (AM)|WORD]])
| former_callsigns = WFBC (1933–19971924–1997)
| affiliations = {{ubl|[[BetQL Network]]|[[Infinity Sports Network]]|[[Westwood One]]|[[Furman Paladins]]}}
| affiliations = [[ESPN Radio]]
| owner = [[Entercom Communications|Audacy, Inc.]]
| sister_stations = {{hlist|[[WFBC-FM]]|[[WORD (AM)|WORD]]|[[WROQ]]|[[WTPT]]|[[WYRD-FM]]}}
| licensee = Audacy License, LLC
| webcast = {{RadioAudacy.com|espnupstatethefanupstate}}
| website = {{url|https://www.audacy.com/espnupstatethefanupstate}}
}}
 
'''WYRD''' (1330 [[AM broadcastingHertz|AMkHz]]), known on-airbranded as "ESPNThe Fan Upstate", is a [[sports radio|sports]]-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. Thecommercial [[EntercomAM Communicationsradio|Audacy, Inc.AM]] outlet[[radio isstation]], licensed by the FCC to [[Greenville,Federal SouthCommunications CarolinaCommission]], and broadcasts with power of 5&nbsp;kW unlimited non-directional daytime and 3-way directional at night. The programming is simultaneously broadcast onto [[WORDAudacy, (AM)|WORDInc.]] 950in AM Spartanburg[[Greenville, [https://radio-locator.com/info/W249DL-FXSouth W249DL 97.7 MHzCarolina]], Greenville]which andserves [http://www.radio-locator.com/info/W246CV-FXUpstate W246CVSouth 97Carolina.1 MHz, Spartanburg]. Its studiosStudios and transmitter site are located in Greenville.
 
The station power is 5&nbsp;kW, non-directional daytime and 3-way directional at night. Programming is simulcast on [[WORD (AM)|WORD]] 950 AM Spartanburg, and by translators W249DL 97.7 MHz, Greenville and W246CV 97.1 MHz, Spartanburg.
Until their change in format from talk to sports on February 24, 2014,<ref>{{cite web|title=Inside Radio|url=http://www.insideradio.com/article.asp?id=2761183&spid=32061#.Uza6WPldU9Q|access-date=29 March 2014}}</ref> News Radio WORD carried Russ and Lisa, [[Mike Gallagher (political commentator)|Mike Gallagher]], [[Coast to Coast AM]], [[Rush Limbaugh]], [[Kim Komando]], [[Lars Larson]], [[Dave Ramsey]], [[Sean Hannity]] and Bob McLain.
 
==History==
On December 9, 1932, The [[Federal Radio Commission]] approved transferring the license for WFBC (the station's call letters at that time) from Virgil V. Evans to the Greensville News-Piedmont Company. At the time, WFBC operated on 1200&nbsp;kHz with 50 watts of power.<ref>{{cite news|title=Newspaper Buys|url=http://www.americanradiohistory.com/Archive-BC/BC-1932/1932-12-15-BC.pdf|access-date=7 October 2014|agency=Broadcasting|date=December 15, 1932}}</ref> On January 8, 1935, the [[Federal Communications Commission]] approved increasing the station's power to 5,000 watts.<ref>{{cite news|title=Increases in Day Power Are Given Six Stations|url=http://www.americanradiohistory.com/Archive-BC/BC-1935/1935-01-15-BC.pdf|access-date=17 October 2014|agency=Broadcasting|date=January 15, 1935}}</ref>
 
The station has traditionally traced its history to May 1933, the date when it began broadcasting from Greenville.<ref>[https://worldradiohistory.com/Archive-BC-YB/2010/D-2010-BC-YB-7.pdf#page=486 "Stations in the U.S.: South Carolina: Greenville: WYRD(AM)"], ''Broadcasting Yearbook'' (1970 edition), page D-485.</ref> However, [[Federal Communications Commission]] (FCC) records list the station's first license date as November 4, 1924,<ref>[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=52277 "Date First Licensed"], FCC History Cards</ref> tracing its origin to the original license, issued as WFBC to the First Baptist Church of [[Knoxville, Tennessee]].<ref>[https://babel.hathitrust.org/cgi/pt?id=uc1.b3221817&seq=462 "New Stations"], ''Radio Service Bulletin'', December 1, 1924, page 2.</ref> The station, designed by University of Tennessee senior Andy Ring, was a gift by Mrs. J. B. Jones, in memory of her mother, Mrs. W. S. Hall. Following a series of test transmissions, WFBC made its formal Knoxville debut on November 23, 1924.<ref name="first"/>
Years later, WFBC was known for its top-40 format. The call letters continue to be used by [[WFBC-FM]]. [[WYRD-FM]] airs a talk format that was once simulcast on WORD-AM and WYRD-AM.
 
On December 9, 1932, Thethe [[Federal Radio Commission]] approved transferring the license for WFBC (the station's call letters at that time)license from Virgil V. Evans to the GreensvilleGreenville News-Piedmont Company, as part of a move from Knoxville to Greenville. At the time, WFBC operated on 1200&nbsp;kHz with 50 watts of power.<ref>{{cite news|title=Newspaper Buys|url=httphttps://wwwarchive.americanradiohistory.comorg/Archive-BCdetails/BC-1932broadcasting13unse/1932-12-15-BC.pdfpage/6/mode/1up|access-date=7 October 2014|agency=''Broadcasting''|date=December 15, 1932|page=6}}</ref> On January 8, 1935, the [[Federal Communications Commission]] approved increasing the station's power to 5,000 watts.<ref>{{cite news|title=Increases in Day Power Are Given Six Stations|url=httphttps://wwwarchive.americanradiohistory.comorg/Archive-BCdetails/BC-1935broadcasting89unse/1935-01-15-BC.pdfpage/n65/mode/1up|access-date=17 October 2014|agency=''Broadcasting''|date=January 15, 1935|page=20}}</ref>
WYRD-AM and its associated FM translator signals became "ESPN Upstate" in February 2014. The station began with ESPN Radio programming, except during the 4 pm - 7 pm slot, which was hosted locally by Greenville-Spartanburg radio veteran Greg McKinney. Later in 2014, McKinney's show "The Huddle" moved to 1 pm - 4 pm, and Mark Sturgis took over the 4 pm - 7 pm slot. McKinney retired from the station in January 2019, and the 1 pm - 4 pm show was taken over by Marc Ryan. Sturgis has had extended absences from the station for health reasons and a variety of substitute hosts have filled in.
 
UntilIn theirlater changeyears, inWFBC was known for its top-40 format. In 1997, the station's call letters, which continue to be used by [[WFBC-FM]], were changed to WYRD. Until the format change from talk to sports on FebruaryMarch 2429, 2014,<ref>{{cite web|titlepublisher=Inside Radio|date=March 29, 2014|title=Entercom launches new sports brand|archive-url=https://archive.today/20140329122406/http://www.insideradio.com/article.asp?id=2761183&spid=32061%23.Uza7XH3LfK5|url=http://www.insideradio.com/article.asp?id=2761183&spid=32061#.Uza6WPldU9Q|access-date=29March 31, 2023|archive-date=March 29, 2014}}</ref> News Radio WORD carried Russ and Lisa, [[Mike Gallagher (political commentator)|Mike Gallagher]], [[Coast to Coast AM]], [[Rush Limbaugh]], [[Kim Komando]], [[Lars Larson]], [[Dave Ramsey]], [[Sean Hannity]] and Bob McLain. [[WYRD-FM]] now airs the talk format that was once simulcast on [[WORD (AM)]], and on the FM station starting in 2008.
 
WYRD-AM and its associated FM translator signals became "ESPN Upstate" in February 2014. The station began with [[ESPN Radio]] programming, except during the 4afternoon pm[[drive - 7 pmtime]] slot, which was hosted locally by Greenville-Spartanburg radio veteran Greg McKinney. Later in 2014, McKinney's show "The Huddle" moved to 1early pm - 4 pmafternoons, and Mark Sturgis took over the 4 pm - 7afternoon pmdrive slot. McKinney retired from the station in January 2019, and the 1early pm - 4 pmafternoon show was taken over by Marc Ryan. Sturgis has had extended absences from the station for health reasons, and a variety of substitute hosts have filled in.
 
On March 23, 2022, WYRD and its FM translators rebranded as "The Fan Upstate" and switched affiliations from ESPN Radio to [[CBS Sports Radio]] and [[BetQL Network]].<ref>[https://radioinsight.com/headlines/221750/espn-upstate-relaunches-as-the-fan/ ESPN Upstate Relaunches As The Fan] Radioinsight - March 23, 2022</ref>
 
==References==
{{Reflist|30em}}
 
==External links==
* {{Official website|https://www.audacy.com/espnupstatethefanupstate}}
* {{AM station data|34389|WYRD}}
*[https://licensing.fcc.gov/cgi-bin/prod/cdbs/forms/prod/getimportletter_exh.cgi?import_letter_id=52277 FCC History Cards for WYRD] (covering 1927-1979 as WFBC, originally in Knoxville, and later in Greenville)
*{{FMQ|W249DL}}
*{{FCC-LMS-Facility|156091|W249DL}}
*{{FXL|W249DL}}
 
{{Upstate Radio}}
{{Sports Radio Stations in South Carolina}}
{{ESPN South Carolina}}
{{Entercom}}
[[Category:EntercomAudacy, Inc. radio stations]]
 
[[Category:CBS Sports Radio stations]]
[[Category:Radio stations established in 1924]]
[[Category:1924 establishments in Tennessee]]
[[Category:1933 establishments in South Carolina]]
[[Category:Radio stations in South Carolina|YRD (AM)]]
[[Category:Entercom radio stations]]
 
 
{{SouthCarolina-radio-station-stub}}