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At the [[Internationale Automobil-Ausstellung]] (Frankfurt Motor Show) in Frankfurt in September 1963, Porsche presented its successor to the [[Porsche 356]] as the 901. It took several more months until the cars were manufactured for sale to customers. Between 14 September and 16 November 1964, 82 cars were built<ref name="AutoMotoruSport2010">{{cite journal| title = Nachtschicht im Schloss: A report on a concours d'elegance at Schloss Bensberg | authorlink = Bernd Ostmann|journal = [[Auto, Motor und Sport|Auto Motor u. Sport]]| volume = Heft 25 2010| pages = Seite 27 |date = 18 November 2010}}</ref> and the 901 was presented in October at the 1964 Paris Auto Salon. There, French car maker [[Peugeot]] objected to Porsche using any three digit number where the middle number was 0, asserting ownership of the naming rights in key markets, and having already sold many models with that scheme.
So, Porsche simply replaced the middle 0 with a 1, and called the car Porsche 911. Officially the 901s already constructed were used for testing and for exhibitions, and Porsche sold none to private customers.<ref name="AutoMotoruSport2010"/> Nevertheless, several of the cars retained by Porsche at that time appear to have made it to private ownership subsequently: in 1988 number 20 was discovered and completely restored by Kurt Schneider and his wife, Lori.<ref>[https://web.archive.org/web/20160422070254/http://www.beverlyhillsporsche.com/blog/2013/december/13/rare-porsche-901-visits-beverly-hills-porsche-showroom.htm Rare Porsche 901 Visits Beverly Hills Porsche Showroom, www.beverlyhillsporsche.com, as archived at web.archive.org]</ref> Then in 2010, it was reported that car number 37 was owned by a Porsche specialist named [[Ruf Automobile| Alois Ruf]].<ref name="AutoMotoruSport2010"/>
Also, other Porsche models were affected, which were primarily intended for racing but also sold as road legal cars. Here, Porsche kept the internal part number of 90x, but sold the car with a name, like
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