NBC logo: Difference between revisions

In [[1976]], NBC's visual trademark was updated, as a stylized 'N' was introduced, consisting of two trapezoids. The design was bold, bright and contemporary. One of the technological innovations of this logo was the first electronically animated ident for an American television network.<ref>http://nbc_supertrain.tripod.com/</ref> In [[1976#February|February 1976]], NBC was sued by the [[Nebraska Educational Telecommunications|Nebraska ETV Network]], Nebraska's chain of [[PBS]] affiliates, for trademark infringement, since the new NBC logo was virtually identical to the Nebraska ETV logo, except in the coloring. An out-of-court settlement was reached in which NBC gave ETV new equipment and a mobile color unit (valued at over $800,000) in exchange for allowing NBC to retain their logo. In addition, NBC paid $55,000 to ETV to cover the cost of designing and implementing a new logo. <ref>http://mynptv.org/comm/handbook/history.pdf</ref> Newfoundlanders can also tell the story of NBC's successful attack on the similar logo of the [[CJON-TV|Newfoundland Broadcasting Company]] and its subsequent capitulation.{{Fact|date=August 2007}}