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Arctic GmbH

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ARCTIC Switzerland AG, formerly known as Arctic Cooling,[1] is a Swiss manufacturer best known for computer cooling components, mainly CPU and graphics card coolers,[2] case fans and thermal compound. Since 2010, ARCTIC expanded its business by starting a diverse range of products to cater various consumer demands beyond that of computer cooling hardware. Nowadays, ARCTIC also offers various consumer products[3] -- spanning audio,[4] home entertainment,[5] computer peripherals and RC toys.[6] Its brand slogan “Spirit of Innovation” comes from the philosophy of putting customers at the center of product innovations.[7] In 2012, ARCTIC was nominated as one of the finalists in the annual PCR Awards.[8]

ARCTIC Switzerland AG
Company typePrivate, AG
Industry
Founded2001 (2001)
HeadquartersSwitzerland
Hong Kong
Area served
Worldwide
Key people
Magnus Huber (Managing director)
Products
Websitewww.arctic.ac

Founded in 2001, ARCTIC has offices in Hong Kong, the United States and Switzerland with production facilities in China. ARCTIC products are distributed worldwide through distributors,[9] dealers and retailers. The United States, United Kingdom and Germany are ARCTIC’s major markets. The company has also collaborated with leading graphics card brands such as HIS,[10] Inno3D,[11] PowerColor[12] VTX3D[13] and Sapphire[14] in the development of OEM cooling equipment.

History

In 2001 Arctic Cooling was co-founded in Switzerland by Magnus Huber.[15] As the company name suggested, in the past, the business focused entirely on computer cooling solutions. Today, in order to expand the business into other areas especially in consumer electronics, by 2010, it began to develop a diverse range of products that spans beyond cooling into computer peripherals, audio products and home entertainment PCs. For this reason, Arctic Cooling was changed to ARCTIC in 2010.[16]

Dispute

ARCTIC was reportedly planning to file a lawsuit against Advanced Micro Devices ("AMD") for the infringement of its trademark “Fusion”, the name that AMD used to describe its series of APUs which integrate x86 processing cores with Radeon stream processors on the same piece of silicon.[17] On January 23, 2013, ARCTIC announced that the company and AMD have arrived at a mutual agreement in settling the "Fusion" trademark dispute without any disclosure of the terms.[18]

  • Arctic Cooling logo 
    Arctic Cooling logo
  • Arctic Cooling shield 
    Arctic Cooling shield
  • Current logo, used since 2010 
    Current logo, used since 2010

Products

With a full in-house design and developer team,[19] the company is aspired to offer products to meet and exceed the needs and expectations of the customers.[20]

Computer cooling

Being the company's original focus,[21] ARCTIC designs and manufactures quiet cooling products[22] for computer hardware with an excellent cooling efficiency to price ratio[19][23][24][25][26][27][28][29][30][31][32][33][34][35][36][37][38]

and broad compatibility. The company owned a number of patents for its fan and cooler designs[39] as well as for special technologies used in the air coolers including PWM sharing,[40] low noise impeller,[41] cross blow and anti-vibration technologies.[41]

CPU coolers

The Freezer series represents the company's line of CPU coolers for mid to high end users. [42][43]

  • Freezer i30[44]
  • Freeze A30[45]
  • Freezer 13 PRO[46]
  • Freezer 13 PRO CO
  • Freezer 13[47]
  • Freezer 13 CO
  • Freezer Xtreme Rev.2[48]
  • Freezer 11 LP[49]
  • Freezer 7 PRO Rev.2[50]
  • Freezer 64 PRO[51]


The Alpine series represents the company's catalog of CPU coolers for low-end users.

  • Alpine 64 PLUS
  • Alpine 11 PRO Rev.2[52]
  • Alpine 11 Rev.2
  • Alpine 11 GT Rev.2
  • Alpine 11 PLUS[53]
  • Alpine 64 Rev.2
  • Alpine 64 GT[54]
  • Arctic Freezer 13 Pro installed in a PC system 
    Arctic Freezer 13 Pro installed in a PC system
  • A system with CPU and graphics card cooling support by Arctic 
    A system with CPU and graphics card cooling support by Arctic
  • Freezer 4, CPU fan with heatsink 
    Freezer 4, CPU fan with heatsink

Graphics card coolers

Accelero is the series name of the company's graphics card coolers.

  • Accelero Twin Turbo 690
  • Accelero Hybrid 7970
  • Accelero Hybrid
  • Accelero Xtreme III[55]
  • Accelero Xtreme 7970[56] [dead link]
  • Accelero Twin Turbo 6990[57]
  • Accelero Xtreme PLUS II[58]
  • Accelero Twin Turbo II[59]
  • Accelero Mono PLUS[60]
  • Accelero L2 PLUS[61]
  • Accelero S1 PLUS[62] & S1 PLUS Turbo Module

Case fans

  • ARCTIC F Series[63]
  • ARCTIC F PWM Series[64]
  • ARCTIC F TC Series[65]

Others

Thermal compound

Among the company's array of thermal compound, the MX-4 received the Top Product Award from the German magazine PC Games Hardware.[66][67]

PC case
  • Silentium T11[69]
  • Silentium T Eco 80[70]
Power supply
  • Fusion 550

Audio series

ARCTIC started to develop its audio products such as speakers, headphones and headsets since 2010 and it has expanded to wireless audio system near the end of 2011.[71]

Earphones

Headsets

Wireless headsets

Headphones

Speakers

Living series

In June 2011, ARCTIC entered the HTPC market with its first mini HTPC, MC001 Entertainment Center Series, which was first introduced in Computex 2011.[87] In 2012, ARCTIC introduced more advanced models with MC101 Series, AMD Trinity-powered HTPCs which are aimed for multimedia users. The MC101 Series features AMD Trinity A8/A10 APU, AMD Radeon HD 3D graphics, up to 1TB hard disk storage, SSD, up to 8GB DDR3 memory and built-in TV tuner.[88]

On top of the entertainment centers, ARCTIC offers as well an audio gateway that works as a Windows Media Center Extender : Audio Relay.[89] It is not DLNA certified but is compatible with the protocol.

Computer peripherals

ARCTIC offers a wide selection of computer peripherals including keyboards, mice, USB fans, etc. In the end of 2011, the brand started to offer Apple accessories.

Power series

The Power series offers various USB travel adapters, car chargers and batteries.[90]

Hobby series

The Hobby line was established in 2010 and it offered an array of remote controlled toys for land, air and water, such as the Land Rider, Aqua Rider and Sky Rider series.

Patents and Trademarks

The company has claimed several trademarks and patents for the name and technology applied to their products. Some of the air coolers and case fans produced by the company feature a patent design of the fan holder to achieve vibration absorption and elimination of the buzzing sound when the fan is running. The Freezer 7 Pro features 4 rubber connectors which serve as a vibration damper to absorb the vibration of the running fan and prevent the vibration from transferring to the heatsink and the case.[91] The ARCTIC F Pro PWM employs the same technology to absorb vibration and prevent it from transmitting across other components within the case. [92]

ARCTIC claims to be the patent holder of the PWM Sharing Technology, namely PST, which shares a single PWM signal with all the other PWM controlled devices connected to the motherboard to control all fan speeds and enhance the noise level according to the load.[93]

The Freezer 13 PRO CO employs the patented Cross-Blow technology by the use of an extra fan installed at the bottom of the heatsink to give a boost of cooling performance to the surrounding components, including Northbridge and voltage regulators.[94]

The company utilizes its patented passive cooling technology (DE 20200600) in the Accelero S1 PLUS to enhance the level of natural convection from the GPU by letting more air to pass through the aluminum fins so that heat will be dissipated more efficiently.[95]


Some of the key products including Freezer, Accelero, Alpine, Fusion and Silentium series are registered trademarks in the EU and the US.[96]

Branding

In 2011, ARCTIC has started to engage its end consumers through the means of social media (e.g. Facebook[97] ) to reinforce the brand’s awareness. The company was also a platinum partner with PCR Retail Boot Camp[98] – an exciting new conference and expo for the UK PC and IT channel.

 
Arctic's booth in computex, Taiwan, 2008

Corporate responsibility

ARCTIC declared as a carbon neutral company since the year 2011.[99] The company reduces greenhouse gas emissions in the full amount of their carbon footprint by investing into recycling and renewable energy projects. The engaged project captures methane emissions from a landfill and regenerates electricity in the region of Jiangsu Province, China. Methane is a greenhouse gas 25-times more powerful than CO2. As a result, the project contributed an annual reduction of 134,000tCO2e, which is equivalent to the carbon sequestration of 3,116,994 tree seedlings for 10 years. [100] In addition, it benefits the local socio-economic by job creation and the local environment with significant improvement in air quality, soil and water resources.[101] Known as the "Landfill Gas Recovery Project (GS397)", the project is certified under the Gold Standard established by the WWF since 2003.

With recycling, ARCTIC was awarded by Der Grüne Punkt for its green efforts on packaging recycling, certified a total of 23 tons and 17 tons reduction in 2011 and 2010 respectively.[102] [103] This amount is equivalent to the carbon sequestration by 930 tree seedlings for 10 years[104] ARCTIC believes that their carbon neutral commitment supports its culture of innovation, and will continue their green spirit to reduce the company's environmental footprint to achieve carbon neutrality. [105]

 
ARCTIC's official logo as a certified carbon neutral company

Collaborations

 
A model of Arctic Cooling 80mm computer fan

ARCTIC also produces cooling solutions for several graphic card manufactures; in most cases improving cooling beyond the OEM cooler. These include but are not limited to:

Competitors

References

  1. ^ “Arctic Cooling Becomes ARCTIC”, "Hardware Secrets", 03/06/2010. Retrieved 10/05/2012
  2. ^ “The 25 most wanted VGA cooler at Case King: Arctic Cooling Accelero Xtreme Plus is number 1” (German), "PC Games Harware". Retrieved 17/05/2012
  3. ^ “Arctic Headsets and Headphones Review”, "Hardocp", 09/05/2011. Retrieved 10/05/2012
  4. ^ “ARCTIC to develop wireless audio product line”, "Audio Pro International", 22/02/2012. Retrieved 10/05/2012.
  5. ^ “Arctic unveils the MC101 Series Trinity-Powered HTPCs”, "Tech Power Up", 01/02/2012. Retrieved 10/05/2012
  6. ^ “Arctic Hobby Remote Control – discover your inner kid”, "Kitguru", 12/01/2011. Retrieved 10/05/2012
  7. ^ "Interview with Arctic", Dec 2011. Retrieved 10/05/2012
  8. ^ "PCR Awards 2012: The finalists"
  9. ^ “Arctic goes exclusive with EntaTech”, "Channel EMEA", 13/01/2011. Retrieved 10/05/2012
  10. ^ [1]
  11. ^ “Inno3D GeForce GTX 680: Next Generation Technology is Here”, "Inno3d", Mar 2012. Retrieved 10/05/2012
  12. ^ “PowerColor Announces Partnership with ARCTIC COOLING for Mainstream Graphics Cards”, "PowerColor", 20/04/2009. Retrieved 10/05/2012
  13. ^ “VTX3D Announces Partnership with Arctic COOLING for HD4870 Series”, VTX3D, 18/08/2009. Retrieved 10/05/2012
  14. ^ “Exclusive Arctic COOLING Solution for Sapphire” "sapphiretech.com", 01/09/2009. Retrieved 10/05/2012
  15. ^ "About Arctic: Our History", www.arctic.ac. Retrieved 10/05/2012
  16. ^ "Interview with Arctic", 19/12/2011. Retrieved 10/05/2012
  17. ^ "Arctic Cooling Reportedly Plans to Sue AMD for "Fusion" Trademark" , Xbit Laboratories, 23/01/2012. Retrieved 25/01/2013
  18. ^ "ARCTIC and Boost Up Announce Negotiated Solution with AMD Regarding "FUSION" Trademark in European Union" ARCTIC official website, 23/01/2013. Retrieved 25/01/2013
  19. ^ a b ["http://www.hardwaresecrets.com/article/Hardware-Secrets-Interviews-Arctic/1614" Hardware Secrets Interviews Arctic"] 14/08/2012, Hardware Secrets. Retrieved 04/09/2012
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  31. ^ (Czech)„, pctuning, 23/03/2012. Retrieved 23/05/2012
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  39. ^ [5] Retrieved 21/5/2012
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  49. ^ “Test: Arctic Freezer 11 LP & 13 – Arctic Freezer 11 LP (French)", PC-overware.be. 17/07/2011. Retrieved 14/05/2012
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  51. ^ “Arctic Cooling Freezer 64 Pro”, Hardwareheaven.com. Retrieved 14/05/2012
  52. ^ “Arctic Cooling Alpine 11 Pro Rev.2 Ultra Quiet Cooler for Intel 1155/1156”, Quietpc.com. Retrieved 14/05/2012
  53. ^ “Review: Arctic Alpine 11 PLUS CPU Cooler”, Funkyit. 29/01/2012. Retrieved 14/05/2012
  54. ^ “Comparison of 8 CPU coolers (French)”, rexware.fr. Retrieved 23/05/2012
  55. ^ "Arctic Unveils the Accelero Xtreme III VGA Cooler", wccftech.com, retrieved 21/5/2012
  56. ^ “Review: Arctic Accelero Xtreme 7970 VGA Cooler (German)", Technic 3D. 25/03/2012. Retrieved 14/05/2012
  57. ^ "Arctic Accelero S1 PLUS and Accelero Twin Turbo 6990 test (Polish)”, pcfoster.pl, 2/12/2011. Retrieved 23/05/2012
  58. ^ „Arctic Cooling Accelero Twin Turbo II and Accelero Xtreme Plus II“, radeon3d.org. Retrieved 23/05/2012
  59. ^ “Accelero Twin Turbo II – it’s cool man! (German)", Rebell.at. 03/09/2012. Retrieved 14/05/2012
  60. ^ „Arctic Accelero Mono PLUS (Danish)”, octeamdenmark.com, 08/03/2012. Retrieved 23/05/2012
  61. ^ „Arctic Accelero L2 PLUS – simple but effective“, hardwarebg.com, 6/10/2011. Retrieved 23/05/2011.
  62. ^ “Review Arctic Accelero S1 PLUS and S1 Plus Turbo Module (German)", Freeocen. 14/03/2012. Retrieved 14/05/2012
  63. ^ “Arctic Cooling Fans F12 and F12 Pro Review (Lithuanian)”, modding.it. Retrieved 23/05/2012
  64. ^ “ARCTIC F12 Pro PWM 120mm Case Fan Review”, tech-kings.net, 29/9/2011. Retrieved 23/05/2012
  65. ^ “Review Arctic Cooling F12 TC – PRO (Italian)”, coolingtechnique.com, 17/09/2010. Retrieved 23/05/2012
  66. ^ “An All-Round Thermal Compound Arctic MX-4”, Retrieved 14/05/2012
  67. ^ “Arctic Cooling MX-4 Thermal Compound”, Dekada Digital. Retrieved 14/05/2012
  68. ^ “Arctic Cooling MX-2 High Performance Thermal Compound Review”, overclockersclub.com, 11/12/2007. Retrieved 22/05/2012
  69. ^ "Arctic Cooling Silentium T11 Case and HC01-TC HDD Cooler Review", Kitguru, 17/11/2010. Retrieved 07/08/2012
  70. ^ [6] Retrieved 07/08/2012
  71. ^ “ARCTIC to develop wireless audio product line”, Audio Pro International, 22/02/2012. Retrieved 14/05/2012
  72. ^ "Arctic is well known in the custom PC industry, it has also developed its business into audio devices", Retrieved 17/05/2012
  73. ^ “Arctic Cooling E361-WM Earphones”, TweakTown, 19/01/2010. Retrieved 24/05/2012
  74. ^ [7], Hardware Bistro. Retrieved 24/05/2012
  75. ^ “Review: ARCTIC SOUND E351 and E352”, macnn.com, 26/03/2010. Retrieved 24/5/2012
  76. ^ “Arctic Earphones in practice (French)”. 7/09/2010. Retrieved 24/05/2012
  77. ^ Sound P131 Headset”, dreamwarecomputers.com, 10/10/2010. Retrieved 24/05/2012
  78. ^ “Arctic Cooling P261 Headset (French)”, Cowcotland, 05/01/2011. Retrieved 24/05/2012
  79. ^ “Arctic Sound P301 Headset Review”, Vortez.net, 02/03/2011. Retrieved 24/05/2012
  80. ^ “Arctic Sound P321 Gaming Headset Review”, neoseeker.com, 24/11/2010. Retrieved 24/05/2012
  81. ^ “Review: Arctic Sound P311 Stereo Bluetooth Headset”, TweakTown, 24/08/2010. Retrieved 24/05/2012
  82. ^ [8], techpowerup.com, 23/11/2011. Retrieved 24/05/2012
  83. ^ “Arctic Sound P281 DJ Headphones Review”, tech-kings.net, 30/05/2011. Retrieved 24/05/2012
  84. ^ “Review: ARCTIC S362 2.1 Sound System (German)”, Hardbloxx.de. Retrieved 24/05/2012
  85. ^ [9], arctic Sound S361 2.1 Speaker Set Review”], overclock3d.net, 16/02/2011. Retrieved 24/05/2012
  86. ^ “Review: ARCTIC Sound S111 Portable Speakers, 30/11/2010
  87. ^ “arctic Cooling Shows Off Fanless Media PC”, Tom’s hardware. 01/06/2012. Retrieved 14/05/2012
  88. ^ “ARCTIC MC101 series AMD Trinity-powered HTPCs launched”, PCLaunches.com. 07/02/2012. Retrieved 14/05/2012
  89. ^ Review of the Audio Relay, Missingremote.com
  90. ^ “Arctic Cooling expands from PC to battery business”, 08/05/2001. Retrieved 14/05/2012
  91. ^ " Freezer 7 Pro" www.arctic.ac. Retrieved 4/09/2012
  92. ^ "ARCTIC F Pro PWM" www.arctic.ac. Retrieved 4/09/2012
  93. ^ "ARCTIC F PWM" www.arctic.ac. Retrieved 4/09/2012
  94. ^ "Freezer 13 PRO CO", www.arctic.ac. Retrieved 13/9/2012
  95. ^ "Accelero S1 PLUS", www.arctic.ac. Retrieved 13/9/2012
  96. ^ "Detailed trade mark information" The Trade Marks and Designs Registration Off of The European Union. Retrieved 4/9/2012.
  97. ^ [www.facebook.com/arctic.en "official Facebook page"]
  98. ^ “PCR Retail Boot Camp Partner Spotlight: Arctic Cooling”, PCR-online. 01/02/2012. Retrieved 14/05/2012
  99. ^ "About ARCTIC: Corporate Responsibility", www.arctic.ac, Retrieved 28/08/2012
  100. ^ "Greenhouse Gas Equivalencies Calculator", Environmental Protection Agency, retrieved 30/08/2012
  101. ^ "Project Overview", South Pole Carbon Asset Management Ltd, retrieved 30/08/2012
  102. ^ "Climate Certificate" retrieved 30/08/2012
  103. ^ "Climate Certificate" retrieved 30/08/2012
  104. ^ "Greenhouse Gas Equivalencies Calculator", retrieved 30/08/2012
  105. ^ "About ARCTIC:Green Spirit of Innovation",www.arctic.ac, retrieved 30/08/2012
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