Alcheringa (festival): Difference between revisions

| image = Alcheringa Color Logo.png

| caption = Alcher Lady

| attendance = More than 100000110,000 (in 20182020)

'''Alcheringa''', also known as "Alcher", is the annual cultural festival of [[Indian Institute of Technology Guwahati|Indian Institute of Technology (IIT), Guwahati]]. The festival was started in 1996 by a group of students of [[IIT Guwahati]].<ref name=":1">{{Cite news|url = http://www.assamtimes.org/node/15859|title = Alcheriga 2016 from January 28 |newspaper=Assam Times|first=Akriti|last=Kaur|date=24 November 2015|access-date = 20162020-0412-1214}}</ref> Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. The 22nd27th edition of Alcheringa was held from 1–42nd February 2023 to 5th February 20182023,<ref name=":2">{{Cite web|url = http://www.assamtimes.org/node/16239|title = IITG mega event Alcheringa starts from Jan 28 |newspaper=Assam Times|access-date = 2016-04-12}}</ref><ref name=":12"/> witnessing 80+ events.

The festival features theone of India's biggest rock musicband contestcompetitions, '''Rock-o-Phonix'''.

Alcheringa, derives its etymology from an Australian aboriginal mythology and translates to "The Eternal Dreamtime.". [[File:SEL at Alcheringa.jpg|thumb|192x192px|Shankar Ehsaan Loy at Alcheringa 2010]][[File:Sonu Nigam at Alcheringa .jpg|thumb|191x191px|Sonu Nigam performing at Alcheringa 2009]]

In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act.<ref name=":7">{{cite news|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2 |title=The Assam Tribune Online |newspaper=Assam Times |access-date=2016-04-12 |url-status=dead |archiveurlarchive-url=https://web.archive.org/web/20160303234623/http://www.assamtribune.com/scripts/details.asp?id=jan1110%2FCity2 |archivedatearchive-date=3 March 2016 }}</ref> In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’<ref name=":3"was >started.{{Citecitation webneeded|url = http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|title = Udaan: IIT Guwahati's social initiative to educate underprivileged children - PaGaLGuY|website =Pagalguy.com|access-date =November 2016-04-122021}}</ref> was started. 'Alcheringa: Echoes of Innocence' (2018) was the twenty-second edition of the cultural festival.

|Crescendo: [[Shaan (singer)|Shaan]],<ref name=":7" /> performed at Crescendo and Juggernaut: had [[Pin Drop Violence]]. [[Raghu Dixit|Raghu Dixit Project]]<ref name=":7" /> also performed.

|Crescendo: [[Sonu Nigam]]<ref name=":1" /><ref name=":7" /> performed at Crescendo.

|Crescendo: [[Shankar–Ehsaan–Loy|Shankar Ehsaan Loy]],<ref name=":1" /> at Crescendo and Swiss folk metal bandJuggernaut: [[Eluveitie]]<ref name=":1" /><ref name=":8">{{Cite web|url = http://www.metalindiamagazine.com/news/orphaned-land-to-perform-at-iit-guwahatis-alcheringa-2012|title = Orphaned Land to perform at IIT Guwahati’sGuwahati's Alcheringa 2012 {{!}} MetalIndia Magazine|website =Metalindiamagazine.com|access-date = 2016-04-12}}</ref> at Juggernaut

|Blitzkrieg: [[RDB Rhythm Dhol Bass|RDB]] performed at Blitzkrieg, Crescendo had: [[KK (singer)|KK]], and fusion bandSaaz: [[Advaita (band)|Advaita]] at Saaz.

|Saaz had [[Anoushka Shankar]],<ref name=":1" /><ref name="india.com">{{Cite web|url = http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|title = Anoushka Shankar Wright Fest Alcheringa|website = India.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160305205640/http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|archive-date = 5 March 2016|url-status = dead}}</ref><ref>{{Cite web|url = http://whatsthescene.com/tag/saaz/|title = Saaz {{!}} WhatsTheScene?|website =Whatsthescene.com|access-date = 2016-04-12}}</ref><ref name=":9">{{Cite web|url = http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|title = Anoushka Shankar, Others to Play IIT Guwahati’sGuwahati's Alcheringa 2012 › NH7 {{!}} Discover new music and explore alternative culture from India and around the world|website = NH7|access-date = 2016-04-12}}</ref> Crescendo had [[Javed Ali]]<ref name=":9" /> and Juggernaut had the Israeli death metal band [[Orphaned Land]].<ref name=":6" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Orphaned-Land-rocks-IIT-Guwahati/articleshow/11782575.cms?referral=PM|title = Orphaned Land rocks IIT-Guwahati - The Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":8" /><ref name="india.com"/><ref name=":9" /><ref>{{Cite web|url = http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|title = Anoushka Shankar To Perform At IIT-Guwahati Festival(2012)|last = Pravin|website = Indianmusicrevolution.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318161516/http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|archive-date = 18 March 2014|url-status = dead}}</ref>

|Juggernaut had [[Michael Angelo Batio]],<ref name=":1" /><ref name=":4" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|title = Model United Nations at IIT-G fest - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://indianmusicmug.com/features/michael-angelo-batio-blazes-through-alcheringa-2014/|title = Michael Angelo Batio blazes through Alcheringa 2014 – IndianMusicMug|website = indianmusicmug.com|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://whatsthescene.com/photograph/michael-angelo-batio-live-at-alcheringa-iit-guwahati/|title = Michael Angelo Batio live at Alcheringa, IIT Guwahati {{!}} WhatsTheScene?|website =Whatsthescene.com|access-date = 2016-04-12}}</ref> Saaz had the Mexican [[Villalobos Brothers|Villalobos brothers]],<ref name=":5" >{{Cite news|url = http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|title = Alcheringa 2014 draws huge participation of cultural enthusiasts|date = 2014-02-03|newspaper = The Hindu|language = en-IN|issn = 0971-751X|access-date = 2016-04-12}}</ref><ref name=":10" /><ref>{{Cite web|url = http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|title = Alcheringa 2014 Festival|website = Villalobos Brothers|language = en-US|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318182446/http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|archive-date = 18 March 2014|url-status = dead}}</ref> Crescendo had [[Shilpa Rao]]<ref name=":4" /><ref name=":5" /><ref name=":10" /> and Blitzkrieg had Undying Inc on the Redbull Tour Bus.<ref name=":5" /><ref name=":10" />

|Crescendo had: [[Lucky Ali]], Juggernaut had the Australian death metal band: [[Ne Obliviscaris (band)|Ne Obliviscaris]],<ref name=":1" /> and Saaz had: [[Shujaat Khan|Ustaad Shujaat Khan]].

|Crescendo had [[Mika Singh]]<ref name=":0" >{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|title = IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY|website =Pagalguy.com|access-date = 2016-04-12}}</ref><ref name=":2" /><ref name=":11">{{Cite web|url = http://www.e-pao.net/epSubPageExtractor.asp?src=leisure.Rock_Concert.Alcheringa_IIT_Guwahati_is_back_with_a_bang_for_its_20th_Edition_2016|title = Alcheringa IIT Guwahati is back with a bang for its 20th Edition 2016|website =E-pao.net|access-date = 2016-04-12}}</ref> and Juggernaut had the Finnish folk metal band [[Korpiklaani|Korpikilaani]].<ref name=":0" >{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|title = IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY|website = Pagalguy.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160422124924/http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|archive-date = 22 April 2016|url-status = dead}}</ref><ref name=":2" /><ref name=":12">{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-G-to-hold-annual-fest-from-January-28/articleshow/50712210.cms|title = IIT-G to hold annual fest from January 28 - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":11" /> Saaz had [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]]<ref name=":0" /><ref name=":2" /><ref name=":12" /><ref name=":11" /> along with The Indian Jam Project.

|Crescendo had [[Sajid-WajidSajid–Wajid]],<ref>{{cite web|url=https://allevents.in/guwahati/sajid-wajid-live-at-iit-guwahati/220927858369030|title=Sajid - Wajid Live at IIT Guwahati|website=Allevents.in|accessdateaccess-date=1 December 2017}}</ref> Blitzkrieg saw performances by [[Javed Ali]]<ref>{{cite news|url=https://www.assamtimes.org/node/18360|title=IIT Guwahati in rock and roll|newspaper=Assam Times|accessdateaccess-date=1 December 2017}}</ref> and Canadian metal band All Else Fails.<ref>{{cite web|url=http://www.metalunderground.com/news/details.cfm?newsid=133860|title=All Else Fails Joins Loud As Hell Lineup|website=Metalunderground.com|accessdateaccess-date=1 December 2017}}</ref><ref>{{cite web|url=http://www.knac.com/article.asp?ArticleID=23261|title=KNAC.COM - News - ALL ELSE FAILS Join LOUD AS HELL 2017 Line-Up|website=Knac.com|accessdateaccess-date=1 December 2017}}</ref> Juggernaut had EDM performances by Carl Nunes and [[Marnik]].<ref>{{citecitation webneeded|urldate=http://blog.blogadda.com/2017/02/02/alcheringa-2017-iit-guwahati-northeast-festival|title=AlcheringaNovember 2017 – IIT Guwahati|website=Blog.blogadda.com|accessdate=1 December 20172021}}</ref> Saaz had performances by Grammy Award winner [[T. H. Vinayakram|Vikku Vinayakram]].

|[[Vishal-ShekharVishal–Shekhar]], Diego Miranda, [[Mashd N Kutcher]], The F16's, [[Ganesh and Kumaresh]], [[Shahid Parvez]].

|[[Sachin-JigarSachin–Jigar]], Mariana Bo, [[Danny Avila]], The Order of Chaos, [[Vishwa Mohan Bhatt]], Ustad Akram Khan, Ajay Prasanna.

Some notable Indian artists who have earlier performed in Alcheringa are [[Mika Singh]],<ref name=":0" /><ref name=":2" /><ref name=":11" /> [[Lucky Ali]], [[Sonu Nigam]],<ref name=":1" /> [[Shaan (singer)|Shaan]], [[Shankar Ehsaan LoyShankar–Ehsaan–Loy]],<ref name=":1" /> [[KK (singer)|K.K]],<ref name=":7" /> [[Mohit Chauhan]], [[Shilpa Rao]], [[Javed Ali]], [[Anoushka Shankar]], [[Vir Das]], [[Kalki Koechlin]], [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]], The Indian Jam Project, Grammy winners [[Shujaat Khan|Ustaad Shujaat Khan]] and [[Vishwa Mohan Bhatt|Pandit Vishwa Mohan Bhatt]],<ref name=":1" /><ref name=":7" /><ref name=":13">{{Cite web|url = http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|archive-url = https://archive.today/20140317180621/http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|url-status = dead|archive-date = 17 March 2014|title = The Telegraph - Calcutta : Guwahati|website =Telegraphindia.com|access-date = 2016-04-12}}</ref> Undying Inc, [[RDB Rhythm Dhol Bass|RDB]], [[Remo Fernandes]],<ref name=":7" /> [[Raghu Dixit]],<ref name=":7" /> [[Euphoria (Indian band)|Euphoria]],<ref name=":7" /><ref name=":13" /> [[Indian Ocean (band)|Indian Ocean]],<ref name=":13" /> Vaayu,<ref name=":13" /> Motherjane.<ref name=":6" /><ref name=":8" />[[Parikrama (band)|Parikrama]]<ref name=":7" /><ref name=":13" />

''The Campus Princess'' is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation.<ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-Guwahati-readies-for-annual-festival/articleshow/29522234.cms|title = IIT-Guwahati readies for annual festival - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> The Auditions for Campus Princess were judged by [[Miss Asia Pacific World]] 2013 Ms. [[Srishti Rana]]. Mute, the ''Mime'' competition was judged by Mr. Moinul Haque, the winner of the Sangeet Natak Academy Award winner.

Udaan is a social initiative by Alcheringa<ref name=":11" /> wherein the students of [[IIT Guwahati]] visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016.<ref name=":3" >{{Cite web|url = http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|title = Udaan: IIT Guwahati's social initiative to educate underprivileged children - PaGaLGuY|website = Pagalguy.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160422124155/http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|archive-date = 22 April 2016|url-status = dead}}</ref><ref>{{Cite web|url = http://www.freepressjournal.in/ujjainites-witness-alcher-an-iit-guwahati-cultural-fiesta-last-word-udaan-giving-flights-to-hope/264046|title = FP NEWS SERVICE Ujjain {{!}} Freepress Journal|website =Freepressjournal.in|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IITians-mentor-needy-kids/articleshow/11597265.cms|title = IITians mentor needy kids - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.

The underlying idea of the campaign North-East Unveiled is to promote a shared identity of thisNorth-East part of the countryIndia with the rest other parts of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.<ref name=":2" /><ref name=":11" />

Alcheringa has in the past associated with [[freecharge]], [[Swiggy]], [[OnePlus]], [[Hero MotoCorp]], [[Wipro]],<ref name=":2" /> [[State Bank of India]], [[Indian Oil Corporation|Indian Oil]], [[Maruti Suzuki]], [[Ola Cabs|Ola]], FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.

In the media sector, Alcheringa has been associated with the [[Red FM 93.5|RED FM]], The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.