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{{EngvarB|date=March 2014}}
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{{Infobox recurring event
| name = Alcheringa, IIT Guwahati
| logo =
| logo_caption = Official logo of Alcheringa, IIT Guwahati
| image =
| caption =
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| next =
| participants =
| attendance = More than 70000110,000 (in 20162020)
| area =
| budget =
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}}
 
'''Alcheringa''', popularlyalso known as "Alcher", is the annual cultural festival of [[Indian Institute of Technology Guwahati|Indian Institute of Technology (IIT), Guwahati]]. StartedThe festival was started in 1996 by a group of students of [[IIT Guwahati]], Alcheringa has quickly established itself as one of the biggest college level cultural events in Asia.<ref name=":0">{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|title = IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY|website = www.pagalguy.com|access-date = 2016-04-12}}</ref><ref name=":1">{{Cite webnews|url = http://www.assamtimes.org/node/15859|title = Alcheriga 2016 from January 28 {{!}} |newspaper=Assam Times|website first=Akriti|last=Kaur|date=24 www.assamtimes.orgNovember 2015|access-date = 20162020-0412-1214}}</ref> Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. WithThe its27th spectacularedition events and competitions,of Alcheringa attractswas peopleheld from all2nd over the world. The twentieth edition held fromFebruary 28th2023 to the5th 31stFebruary January2023,<ref name=":2">{{Cite web|url = http://www.assamtimes.org/node/16239|title = IITG mega event Alcheringa starts from Jan 28 {{!}} |newspaper=Assam Times|website = www.assamtimes.org|access-date = 2016-04-12}}</ref><ref name=":12"/> witnessedwitnessing more than 7080+ events. Students from about 400 colleges from all over the country participated and a footfall of more than 70,000 people<ref name=":3">{{Cite web|url = http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|title = Udaan: IIT Guwahati's social initiative to educate underprivileged children - PaGaLGuY|website = www.pagalguy.com|access-date = 2016-04-12}}</ref> was estimated.<ref name=":0" /><ref name=":1" /><ref>{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-home-to-alcher-32333780|title = IIT Guwahati- Home to Alcher - PaGaLGuY|website = www.pagalguy.com|access-date = 2016-04-12}}</ref>
 
The festival features one of India's biggest rock band competitions, '''Rock-o-Phonix'''.
The four night cultural extravaganza also features many shows and performances by artists from all over the world. It also boasts of one of India’s most popular rock music contests: Rock-o-Phonix<ref name=":0" /><ref name=":1" /><ref name=":4">{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|title = Model United Nations at IIT-G fest - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":5">{{Cite news|url = http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|title = Alcheringa 2014 draws huge participation of cultural enthusiasts|date = 2014-02-03|newspaper = The Hindu|language = en-IN|issn = 0971-751X|access-date = 2016-04-12}}</ref><ref name=":6">{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Orphaned-Land-rocks-IIT-Guwahati/articleshow/11782575.cms?referral=PM|title = Orphaned Land rocks IIT-Guwahati - The Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> among other popular competitions.
 
==History==
Alcheringa, derives its etymology from an Australian aboriginal mythology and translates to “The"The Eternal Dream-time”Dreamtime." It was started back in 1996 and has grown bigger and better every year since. [[File:SEL at Alcheringa.jpg|thumb|192x192px|Shankar Ehsaan Loy at Alcheringa 2010]][[File:Sonu Nigam at Alcheringa .jpg|thumb|191x191px|Sonu Nigam performing at Alcheringa 2009]]
 
In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival’sfestival's first international act.<ref name=":7">{{Citecite webnews|url = http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2 |title = The Assam Tribune Online |websitenewspaper=Assam Times |access-date=2016-04-12 |url-status=dead |archive-url=https://web.archive.org/web/20160303234623/http://www.assamtribune.com/scripts/details.asp?id=jan1110%2FCity2 |accessarchive-date =3 March 2016-04-12 }}</ref> In 2011, Alcheringa’s landmarkAlcheringa's social initiative ‘Udaan - Giving flights to hope’<ref name=":3" /> was started.{{citation needed|date=November 'Alcheringa: Gamescape' (2016) was the twentieth edition of the cultural festival.2021}}
 
The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.
 
===Themes and acts by year===
{| class="wikitable"
!Year
!Theme
!Headlining Performances
|-
|2006
|
|[[Strings (band)|Strings]].
|-
|2007
|
|[[Remo Fernandes]].
|-
|2008
|Revel in Retro
|Crescendo: [[Shaan (singer)|Shaan]],<ref name=":7" /> performed at Crescendo and Juggernaut: had [[Pin Drop Violence]]. [[Raghu Dixit|Raghu Dixit Project]]<ref name=":7" /> also performed.
|-
|2009
|Around The World In 3 Days
|Crescendo: [[Sonu Nigam]]<ref name=":1" /><ref name=":7" /> performed at Crescendo.
|-
|2010
|Xtreme
|Crescendo: [[Shankar–Ehsaan–Loy|Shankar Ehsaan Loy]],<ref name=":1" /> at Crescendo and Swiss folk metal bandJuggernaut: [[Eluveitie]]<ref name=":1" /><ref name=":8">{{Cite web|url = http://www.metalindiamagazine.com/news/orphaned-land-to-perform-at-iit-guwahatis-alcheringa-2012|title = Orphaned Land to perform at IIT Guwahati’sGuwahati's Alcheringa 2012 {{!}} MetalIndia Magazine|website = www.metalindiamagazineMetalindiamagazine.com|access-date = 2016-04-12}}</ref> at Juggernaut
|-
|2011
|Lights.Camera.Action
|Blitzkrieg: [[RDB Rhythm Dhol Bass|RDB]] performed at Blitzkreig, Crescendo had: [[KK (singer)|KK]], and fusion bandSaaz: [[Advaita (band)|Advaita]] at Saaz.
|-
|2012
|Urban Odyssey
|Saaz had [[Anoushka Shankar]],<ref name=":1" /><ref name="india.com">{{Cite web|url = http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|title = Anoushka Shankar Wright Fest Alcheringa|website = India.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160305205640/http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|archive-date = 5 March 2016|url-status = dead}}</ref><ref>{{Cite web|url = http://whatsthescene.com/tag/saaz/|title = Saaz {{!}} WhatsTheScene?|website = Whatsthescene.com|access-date = 2016-04-12}}</ref><ref name=":9">{{Cite web|url = http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|title = Anoushka Shankar, Others to Play IIT Guwahati’sGuwahati's Alcheringa 2012 › NH7 {{!}} Discover new music and explore alternative culture from India and around the world|website = NH7|access-date = 2016-04-12}}</ref> Crescendo had [[Javed Ali]]<ref name=":9" /> and Juggernaut had the Israeli death metal band [[Orphaned Land]].<ref name=":6" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Orphaned-Land-rocks-IIT-Guwahati/articleshow/11782575.cms?referral=PM|title = Orphaned Land rocks IIT-Guwahati - The Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":8" /><ref name="india.com"/><ref name=":9" /><ref>{{Cite web|url = http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|title = Anoushka Shankar To Perform At IIT-Guwahati Festival(2012)|last = Pravin|website = www.indianmusicrevolutionIndianmusicrevolution.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318161516/http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|archive-date = 18 March 2014|url-status = dead}}</ref>
|-
|2013
|Parallel Paradise
|[[Mohit Chauhan]]<ref name=":10">{{Cite web|url = http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|title = Alcheringa, The Annual Cultural Festival, IIT Guwahati - University Express|website = University Express|language = en-US|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160304091749/http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|archive-date = 4 March 2016|url-status = dead|df = dmy-all}}</ref> performed at Crescendo BlitzkreigBlitzkrieg had Sunburn Live and Juggernaut had Irish rock band [[Frantic Jack]].<ref>{{Cite web|url = http://jenniferormsby.weebly.com/blog/frantic-jack-soar-to-new-heights|title = Frantic Jack ''Soar'' to new Heights|website = Jennifer Ormsby Freelance Journalist|access-date = 2016-04-12}}</ref>
|-
|2014
|Atlantis
|Juggernaut had [[Michael Angelo Batio]],<ref name=":1" /><ref name=":4" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|title = Model United Nations at IIT-G fest - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://indianmusicmug.com/features/michael-angelo-batio-blazes-through-alcheringa-2014/|title = Michael Angelo Batio blazes through Alcheringa 2014 – IndianMusicMug|website = indianmusicmug.com|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://whatsthescene.com/photograph/michael-angelo-batio-live-at-alcheringa-iit-guwahati/|title = Michael Angelo Batio live at Alcheringa, IIT Guwahati {{!}} WhatsTheScene?|website = Whatsthescene.com|access-date = 2016-04-12}}</ref> Saaz had the Mexican [[Villalobos Brothers|Villalobos brothers]],<ref name=":5" >{{Cite news|url = http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|title = Alcheringa 2014 draws huge participation of cultural enthusiasts|date = 2014-02-03|newspaper = The Hindu|language = en-IN|issn = 0971-751X|access-date = 2016-04-12}}</ref><ref name=":10" /><ref>{{Cite web|url = http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|title = Alcheringa 2014 Festival|website = Villalobos Brothers|language = en-US|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318182446/http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|archive-date = 18 March 2014|url-status = dead}}</ref> Crescendo had [[Shilpa Rao]]<ref name=":4" /><ref name=":5" /><ref name=":10" /> and BlitzkreigBlitzkrieg had Undying Inc on the Redbull Tour Bus.<ref name=":5" /><ref name=":10" />
|-
|2015
|Magnum Opus
|Crescendo had: [[Lucky Ali]], Juggernaut had the Australian death metal band: [[Ne Obliviscaris (band)|Ne Obliviscaris]],<ref name=":1" /> and Saaz had: [[Shujaat Khan|Ustaad Shujaat Khan]].
|-
|2016
|Gamescape
|Crescendo had [[Mika Singh]]<ref name=":0" /><ref name=":2" /><ref name=":11">{{Cite web|url = http://www.e-pao.net/epSubPageExtractor.asp?src=leisure.Rock_Concert.Alcheringa_IIT_Guwahati_is_back_with_a_bang_for_its_20th_Edition_2016|title = Alcheringa IIT Guwahati is back with a bang for its 20th Edition 2016|website = www.eE-pao.net|access-date = 2016-04-12}}</ref> and Juggernaut had the Finnish folk metal band [[Korpiklaani|Korpikilaani]].<ref name=":0" >{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|title = IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY|website = Pagalguy.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160422124924/http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|archive-date = 22 April 2016|url-status = dead}}</ref><ref name=":2" /><ref name=":12">{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-G-to-hold-annual-fest-from-January-28/articleshow/50712210.cms|title = IIT-G to hold annual fest from January 28 - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":11" /> Saaz had [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]]<ref name=":0" /><ref name=":2" /><ref name=":12" /><ref name=":11" /> along with The Indian Jam Project.
|-
|2017
|Eternal Sands
|Crescendo had [[Sajid–Wajid]],<ref>{{cite web|url=https://allevents.in/guwahati/sajid-wajid-live-at-iit-guwahati/220927858369030|title=Sajid - Wajid Live at IIT Guwahati|website=Allevents.in|access-date=1 December 2017}}</ref> Blitzkrieg saw performances by [[Javed Ali]]<ref>{{cite news|url=https://www.assamtimes.org/node/18360|title=IIT Guwahati in rock and roll|newspaper=Assam Times|access-date=1 December 2017}}</ref> and Canadian metal band All Else Fails.<ref>{{cite web|url=http://www.metalunderground.com/news/details.cfm?newsid=133860|title=All Else Fails Joins Loud As Hell Lineup|website=Metalunderground.com|access-date=1 December 2017}}</ref><ref>{{cite web|url=http://www.knac.com/article.asp?ArticleID=23261|title=KNAC.COM - News - ALL ELSE FAILS Join LOUD AS HELL 2017 Line-Up|website=Knac.com|access-date=1 December 2017}}</ref> Juggernaut had EDM performances by Carl Nunes and [[Marnik]].{{citation needed|date=November 2021}} Saaz had performances by Grammy Award winner [[T. H. Vinayakram|Vikku Vinayakram]].
|-
|2018
|Echoes of Innocence
|[[Vishal–Shekhar]], Diego Miranda, [[Mashd N Kutcher]], The F16's, [[Ganesh and Kumaresh]], [[Shahid Parvez]].
|-
|2019
|The Ethereal Conquest
|[[Sachin–Jigar]], Mariana Bo, [[Danny Avila]], The Order of Chaos, [[Vishwa Mohan Bhatt]], Ustad Akram Khan, Ajay Prasanna.
|-
|2020
|Gala de Janeiro
|Saaz: Mandolin U Rajesh, Mohini Dey, Ghatam Giridhar Udupa, Mukul Dongre, Hafeez Ahmed Alvi, [[Nandini Shankar]]. Juggernaut: Pre-Headliners Kaam Bhari, Spitfire, Headliner [[Ritviz]]. Crescendo: [[Jubin Nautiyal]]. Blitzkrieg: Pre-Headliner DJ Ola Ras, Headliner DJ Shaan.
|-
|2021
|Realm of Euphoria
|
|-
|2022
|Voyage to Neoterra
|Crescendo: Amaal Malik, Juggernaut: Underground Authority(EPR)
|-
|2023
|Pledge to Persist
| Crescendo: [[Vishal–Shekhar|Vishal-Sheykhar]], Juggernaut: [https://www.sundayguardianlive.com/culture/yellow-diary-mumbai-based-band-building-upon-alt-rock-legacy#:~:text=The%20Yellow%20Diary%20is%20a,live%20shows%20across%20the%20country. The Yellow Diary], Blitzkrieg: Aerreo, Saaz: Sangeeta Shankar Ji, along with her daughters Ragini and Nandnini, Mahesh Raghvan
|-
|}
 
[[File:SEL at Alcheringa.jpg|thumb|left|192x192px|Shankar–Ehsaan–Loy at Alcheringa 2010]][[File:Sonu Nigam at Alcheringa .jpg|thumb|191x191px|Sonu Nigam performing at Alcheringa 2009]]
 
==Events==
Line 92 ⟶ 135:
=== Pronites ===
[[File:Mika at Alcher.jpg|left|thumb|156x156px|Mika Singh performing at Alcheringa 2016]]
Alcheringa features 4 enthralling pronites that encompass every genre and set the stage on fire every night of the festival:
* The classical night: Saaz
* The rock night: Juggernaut
* The Bollywood night: Crescendo
* The surprise night: Biltzkrieg
[[File:Metastasisalcher.jpg|left|thumb|158x158px|Meta Stasis performing at Alcheringa 2016]]
[[File:Korpikilaaniatalcher.jpg|thumb|231x231px|Korpikilaani performing at Alcheringa 2016]]
Some notable Indian artists who have earlier performed in Alcheringa are [[Mika Singh]],<ref name=":0" /><ref name=":2" /><ref name=":11" /> [[Lucky Ali]], [[Sonu Nigam]],<ref name=":1" /> [[Shaan (singer)|Shaan]], [[Shankar Ehsaan LoyShankar–Ehsaan–Loy]],<ref name=":1" /> [[KK (singer)|K.K]],<ref name=":7" /> [[Mohit Chauhan]], [[Shilpa Rao]], [[Javed Ali]], [[Anoushka Shankar]], [[Vir Das]], [[Kalki Koechlin]], [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]], The Indian Jam Project, Grammy winners [[Shujaat Khan|Ustaad Shujaat Khan]] and [[Vishwa Mohan Bhatt|Pandit Vishwa Mohan Bhatt]],<ref name=":1" /><ref name=":7" /><ref name=":13">{{Cite web|url = http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|archive-url = https://archive.today/20140317180621/http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|url-status = dead|archive-date = 17 March 2014|title = The Telegraph - Calcutta : Guwahati|website = www.telegraphindiaTelegraphindia.com|access-date = 2016-04-12}}</ref> Undying Inc, [[RDB Rhythm Dhol Bass|RDB]], [[Remo Fernandes]],<ref name=":7" /> [[Raghu Dixit]],<ref name=":7" /> [[Euphoria (Indian band)|Euphoria]],<ref name=":7" /><ref name=":13" /> [[Indian Ocean (band)|Indian Ocean]],<ref name=":13" /> Vaayu,<ref name=":13" /> Motherjane.<ref name=":6" /><ref name=":8" />[[Parikrama (band)|Parikrama]]<ref name=":7" /><ref name=":13" /> just to name a few.
 
Alcheringa has also seen many awe inspiring performances from foreign artists. [[Korpiklaani|Korpikilaani]], [[Eluveitie]], [[Ne Obliviscaris (band)|Ne Obliviscaris]], The [[Villalobos Brothers]], [[Frantic Jack]], Tiny Fingers, N-Sonic, [[Michael Angelo Batio]] and [[Orphaned Land]] have performed at the festival.
 
=== Competitions ===
[[File:Electricheels.jpg|thumb|232x232px|A performance during the finals of Electric Heels at Alcheringa 2016]]
Alcheringa hosts over 80 competitions. Some of the landmark competitions held at Alcheringa every year are ''Electric Heels'',<ref name=":0" /> the group dance competition, ''Voice of Alcheringa'', the solo singing competition, ''Halla Bol'', the street play competition, ''Rock-o-Phonix'',<ref name=":0" /><ref name=":1" /><ref name=":5" /> the rock band competition, ''Mr. and Ms. Alcheringa'',<ref name=":0" /> the personality contest, ''Crossfade'', the scratching competition and ''Haute Couture'',<ref name=":0" /> the team based fashion designing event.▼
Competitions at Alcheringa are a massive attraction for the youth all across the nation.<ref>{{Cite web|url = http://archive.indianexpress.com/news/band-apposite/591312/|title = Band apposite - Indian Express|website = archive.indianexpress.com|access-date = 2016-04-12}}</ref> Alcheringa hosts over 70 competitions. With huge prize money at stake, these competitions saw an overall participation of over 4000 people in Alcheringa 2016. The competitions are divided into eight modules each concerning a certain genre of art.
 
▲Some of the landmark competitions held at Alcheringa every year are ''Electric Heels'',<ref name=":0" /> the group dance competition, ''Voice of Alcheringa'', the solo singing competition, ''Halla Bol'', the street play competition, ''Rock-o-Phonix'',<ref name=":0" /><ref name=":1" /><ref name=":5" /> the rock band competition, ''Mr. and Ms. Alcheringa'',<ref name=":0" /> the personality contest, ''Crossfade'', the scratching competition and ''Haute Couture'',<ref name=":0" /> the team based fashion event.
 
These competitions have been associated with well-known artists and organisations from across the nation. The famous personality contest, ''Mr. and Ms. Alcheringa'' of 2016 was judged by Sahil Khattar and Ayushman Gupta from the Being Indian team. The competition has provided a platform to many talented models like the Miss India 2015 Contestant Praniti Rai Prakash, who got her initial success by being the first runner up in ''Ms. Alcheringa''.
[[File:NBAjam at Alcher.jpg|left|thumb|149x149px|NBA Jam at Alcheringa 2016]]
''The Campus Princess'' is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation.<ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-Guwahati-readies-for-annual-festival/articleshow/29522234.cms|title = IIT-Guwahati readies for annual festival - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> The Auditions for Campus Princess were judged by [[Miss Asia Pacific World]] 2013 Ms. [[Srishti Rana]]. Mute, the ''Mime'' competition was judged by Mr. Moinul Haque, the esteemed winner of the Sangeet Natak Academy Award winner.
 
For the sports enthusiasts, the ''3 on 3 basketball'' event was conducted in association with [[National Basketball Association|NBA]] Jam in 2016. Sports module was filled with people participating in ''5 on 5 football, Gully Cricket'' and ''Arm-wrestling''.
 
[[File:Adcatalcheringa.jpg|thumb|147x147px171x171px|During the performance of Algeria Dance Company at Alcheringa 2015]]▼
There were various events for the people proficient at speaking and expressing their views like ''Parliamentary Debate'' and ''Zephyr''. ''The Quiz Fest'' of Alcheringa,IIT Guwahati featured quizzes from various domains like India Quiz, MELA, Literature Quiz,etc.
▲[[File:Adcatalcheringa.jpg|thumb|147x147px|During the performance of Algeria Dance Company at Alcheringa 2015]]
 
=== World Carnival ===
[[File:Ouzobazookaatalcher2016.jpg|left|thumb|Israeli psychedelic rock band Ouzo Bazooka perform at the World Carnival, Alcheringa 2016.]]
World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the USAUnited States, [[Ne Obliviscaris (band)|Ne Obliviscaris]] and poet [[Omar Musa]] from Australia,<ref name=":2" /><ref name=":11" /> Fasta Duo and Murray Molloy from Ireland,<ref name=":12" /> beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka,<ref name=":2" /> Tiny Fingers and Orphaned Land from Israel.
 
Alcheringa has also had the jazz band Tropic Green from Singapore,<ref name=":12" /> the Portuguese horn player Mickael Faustino,<ref name=":12" /> the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY<ref name=":4" /> from the USA<ref name=":5" /> and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis.<ref name=":2" /><ref name=":12" /><ref name=":11" />
 
== Campaigns ==
=== Udaan: Giving Flights to Hope ===
Udaan is a social initiative by Alcheringa<ref name=":11" /> wherein the students of [[IIT Guwahati]] visit [[underprivileged]] children in various corners of India. andUdaan lightreached up52 acities sparkin of2016.<ref hopename=":3" within>{{Cite theirweb|url innocent= heartshttp://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|title For the past= five years since its inception in 2011, students ofUdaan: IIT Guwahati's havesocial reached outinitiative to variouseducate under-privilegedunderprivileged children in- [[villages]],PaGaLGuY|website [[orphanages]],= [[slums]],Pagalguy.com|access-date special= care2016-04-12|archive-url homes= https://web.archive.org/web/20160422124155/http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|archive-date Udaan= reached22 52 cities inApril 2016.<ref|url-status name=":3" dead}}</ref><ref>{{Cite web|url = http://www.freepressjournal.in/ujjainites-witness-alcher-an-iit-guwahati-cultural-fiesta-last-word-udaan-giving-flights-to-hope/264046|title = FP NEWS SERVICE Ujjain {{!}} Freepress Journal|website = www.freepressjournalFreepressjournal.in|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IITians-mentor-needy-kids/articleshow/11597265.cms|title = IITians mentor needy kids - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.
 
=== North East Unveiled ===
The underlying idea of the campaign North-East Unveiled is to promote a shared identity of thisNorth-East part of the countryIndia with the rest other parts of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.<ref name=":2" /><ref name=":11" />
 
== Sponsors and Pastpast Associatesassociates ==
Alcheringa has attracted sponsors diverse sectors. Within the heavypast footfall it attracts associationassociated with Alcheringa[[freecharge]], is[[Swiggy]], a[[OnePlus]], matter[[Hero of prestige. Alcheringa has in the past associated withMotoCorp]], [[Wipro]],<ref name=":2" /> Hero, [[State Bank of India]], [[Indian Oil Corporation|Indian Oil]], [[Maruti Suzuki]], [[Ola Cabs|Ola]], FastTrack, Daikin, Viber, Coca -Cola, KitKat and Baskin Robbins just to name a few.
 
In the media sector, Alcheringa has been associated with the [[Red FM 93.5|RED FM]], The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.
 
==References==
{{Reflist|2}}
 
==External links==
{{commons category|IITAlcheringa Guwahati(festival)}}
* [http://www.alcheringa.in Official website]
 
{{Indian InstituteInstitutes Ofof Technology}}
 
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[[Category:Culfests]]
[[Category:Indian Institutes of Technology festivals]]
[[Category:College1996 festivalsestablishments in IndiaAssam]]
[[Category:Festivals established in 1996]]
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