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{{EngvarB|date=March 2014}}
{{Use dmy dates|date=March 2014}}
{{Infobox recurring event
| name = Alcheringa, IIT Guwahati
| logo =
| logo_caption =
| image =
| caption =
| status = <!-- e.g. defunct, active, inactive ... -->
| genre = Cultural festival
| date = <!--"dates=" also works, but do not use both-->
| begins =
| ends =
| frequency = <!-- Weekly, Monthly, Quarterly, Semi-annually, Annually, Bi-annually, 2nd Tuesday of November, etc. -->
| venue = [[Indian Institute of Technology, Guwahati]]
| location = [[Guwahati]], [[India]]
| coordinates = <!-- {{Coord|LAT|LON|type:landmark|display=inline,title}} -->
| country =
| years_active =
| first = {{Start date|1996}}
| founder_name =
| last = <!-- Date of most recent event; if the event will not be held again, use {{End date|YYYY|MM|DD|df=y}} -->
| prev =
| next =
| participants =
| attendance = More than 110,000 (in 2020)
| area =
| budget =
| activity =
| patron =
| organised = Student-Run, Non-Profit Organisation
| filing = <!-- Filing status -->
| people =
| member =
| homepage = http://www.alcheringa.in
| footnotes =
}}
 
'''Alcheringa''', also known as "Alcher", is the annual cultural festival of [[Indian Institute of Technology Guwahati|Indian Institute of Technology (IIT), Guwahati]]. The festival was started in 1996 by a group of students of [[IIT Guwahati]].<ref name=":1">{{Cite news|url = http://www.assamtimes.org/node/15859|title = Alcheriga 2016 from January 28 |newspaper=Assam Times|first=Akriti|last=Kaur|date=24 November 2015|access-date = 2020-12-14}}</ref> Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. The 27th edition of Alcheringa was held from 2nd February 2023 to 5th February 2023,<ref name=":2">{{Cite web|url = http://www.assamtimes.org/node/16239|title = IITG mega event Alcheringa starts from Jan 28 |newspaper=Assam Times|access-date = 2016-04-12}}</ref><ref name=":12"/> witnessing 80+ events.
{{Overly detailed|date=March 2014}}
 
The festival features one of India's biggest rock band competitions, '''Rock-o-Phonix'''.
 
==History==
'''Alcheringa''', popularly known as "'''Alcher'''" is the annual cultural extravaganza of the [[Indian Institute of Technology Guwahati|Indian Institute of Technology (IIT), Guwahati]]. Started in 1996 by a group of students of [[IIT Guwahati]], the festival is
Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime."
in its 19th incarnation. Alcheringa is a student-run [[non-profit]] organisation catering primarily to the youth of the nation. Generally a four-nights and three-days festival, Alcheringa witnessed an estimated footfall of 50000<ref>{{cite news|last=Article|first=The Hindu|title=Alcheringa 2014 draws huge participation of cultural enthusiasts|url=http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|accessdate=18 March 2014|newspaper=The Hindu|date=Feb 3, 2014}}</ref> people
in its last edition.
{{Infobox
| above = Alcheringa,IIT Guwahati
| label2 = Type | data2 = Student-Run, [[Nonprofit organisation|Non-Profit Organisation]]
| label3 = Founded | data3 = 1996
| label4 = [[Genre]] | data4 = [[Cultural]]
| label6 = Place | data6 = [[Guwahati|Guwahati, India]]
| label7 = Institute | data7 = [[Indian Institute of Technology, Guwahati]]
| label8 = Website | data8 = http://www.alcheringa.in
}}
== History ==
[[File:Eluveitie at Alcheringa 10.png|thumb|Border|x400 px|left|Eluveitie Performing at Alcheringa 2010]]
Started back in 1996, Alcheringa is a product of the enthusiasm of a bunch of enthusiastic [[IIT Guwahati]] students.
A non-profit student-run festival, Alcheringa started escalating soon after making humble beginnings.
In 2002, Alcheringa still in its primitive stages roped in [[Parikrama]]<ref>{{cite news|last=Article|first=The Telegraph|title=Reference for Parikrama|url=http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|newspaper=The Telegraph|date=Jan 25,2004}}</ref><ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for parikrama|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam Tribune|date=Jan 11,2010}}</ref> for a performance in Juggernaut, the Rock night and the Grammy award winner Pt.[[Vishwa Mohan Bhatt]]<ref>{{cite news|last=Article|first=The Telegraph|title=reference for vishwa mohan bhatt|url=http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|newspaper=The Telegraph|date=Jan 25,2004}}</ref><ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Vishwa Mohan Bhatt|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam Tribune|date=Jan 11,2010}}</ref> for the classical night Saaz.
In 2003, Alcheringa saw a performance by the rock band [[Euphoria (Indian band)|Euphoria]]<ref>{{cite news|last=Article|first=The Telegraph|title=reference for euphoria|url=http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|newspaper=The Telegraph|date=Jan 25,2004}}</ref><ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Euphoria|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam tribune|date=Jan 11,2010}}</ref> and the renowned santoor player Pt.[[Tarun Bhattacharya]] as the main attractions.
Alcheringa 2004, based on the theme - "Anything's Possible" saw many new additions to the basic structure of the festival, the most prominent being a fashion show hosted by fashion designer Prasant Ghosh. The key attractions of the festival were the live concerts by the premier bands [[Indian Ocean (band)|Indian Ocean]] and Vaayu.<ref>{{cite news|last=Article|first=The Telegraph|title=reference for indian ocean and vaayu|url=http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|accessdate=17 March 2014|newspaper=The Telegraph|date=Jan 25,2004}}</ref>
2006 saw Alcheringa peeking beyond the nation’s borders for the first time, with the Pakistani pop rock band [[Strings (band)|Strings]]<ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Strings|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam tribune|date=Jan 11,2010}}</ref><ref>{{cite web|last=video|first=Youtube|title=reference for Strings|url=https://www.youtube.com/watch?v=2AtY3AkTmRA|work=You Tube|accessdate=17 March 2014}}</ref> coming in for a concert.
Music mogul [[Shaan (singer)|Shaan]],<ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Shaan|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam tribune|date=Jan 11,2010}}</ref><ref>{{cite web|last=video|first=Kollege studio|title=reference for shaan|url=http://kollegestudio.com/shaan-alcheringa08/|work=kollegestudio.com|accessdate=17 March 2014}}</ref><ref>{{cite web|last=video|first=You tube|title=reference for shann|url=https://www.youtube.com/watch?v=uRX5GBBkxBQ|work=You Tube|accessdate=17 March 2014}}</ref> the metal band [[Pin Drop Violence]], and The [[Raghu Dixit Project]]<ref>{{cite web|last=Wikipedia page|first=Raghu Dixit project|title=reference for raghu dixit project|url=https://en.wikipedia.org/wiki/Raghu_Dixit|work=Wikipedia|accessdate=17 March 2014}}</ref><ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for the raghu dixit project|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=17 March 2014|newspaper=The Assam Tribune|date=Jan 11,2010}}</ref> featured as the star performers of Alcheringa 2008.
Come 2009, Bollywood singer [[Sonu Nigam]]<ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Sonu Nigam|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=18 March 2014|newspaper=The Assam Tribune|date=Jan 11,2010}}</ref> performed at Crescendo, [[Swarathma]]- the fusion folk performed at Blitzkrieg, and [[Scribe (band)|Scribe]]<ref>{{cite news|last=Article|first=The Assam Tribune|title=reference for Scribe|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2|accessdate=18 March 2014|newspaper=The Assam Tribune|date=Jan 11,2010}}</ref> at Juggernaut.
Alcheringa, in a literal way went extreme in 2010 with "Alcheringa Xtreme".<ref>{{cite news|last=Article|first=The Assam Tribune|title=Alcheringa to go 'Xtreme' this year|url=http://www.assamtribune.com/scripts/details.asp?id=jan2110/City1|accessdate=18 March 2014|newspaper=The Assam Tribune|date=Jan 21,2010}}</ref> Scaling new heights, the live concert of the Swiss folk metal band [[Eluveitie]]<ref>{{cite web|last=Article|first=NH7|title=Eluveitie For IIT Guwahati’s Alcheringa|url=http://nh7.in/indiecision/2010/01/27/eluveitie-for-iit-guwahatis-alcheringa/|work=nh7.in|publisher=Indiecision Staff|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Video|first=IBN Live|title=Brictom by Eluveitie @Alcheringa 2010 IITG|url=http://topic.ibnlive.in.com/saqib-saleem/videos/brictom-by-eluveitie-alcheringa-2010-iitg-ApMuHAha0QU-1949177.html|work=IBN Live|accessdate=18 March 2014}}</ref> took the Indian metal scene by storm, and marked the first ever foreign band performance in Alcheringa. The other milestones of Alcher Xtreme included the performance by the Indian musical trio [[Shankar Ehsaan Loy]],<ref>{{cite web|last=Video|first=You Tube|title=Rock On -Shankar Ehsaan Loy Live @ Alcheringa 2010|url=http://www.youtube.com/watch?v=QUXPWyMBH2w|work=youtube.com|publisher=Satyadeep Karnati|accessdate=18 March 2014}}</ref> a performance by the [[Giuliano Modarelli]],<ref>{{cite web|last=Events|first=Italian Cultural Institute,New Delhi|title=Italian participation in the 14th edition of the Annual Cultural Festival of IIT Guwahati, ALCHERINGA|url=http://www.iicbelgrado.esteri.it/IIC_NewDelhi/webform/SchedaEvento.aspx?id=376|work=www.iicbelgrado.esteri|accessdate=18 March 2014}}</ref> a concert by [[Vir Das]]<ref>{{cite news|last=Article|first=The Assam Tribune|title=Alcheringa to go ‘Xtreme’ this year|url=http://www.assamtribune.com/scripts/details.asp?id=jan2110/City1|accessdate=18 March 2014|newspaper=The Assam Tribune|date=Jan 21,2010}}</ref> ’ project, Alien Chutney, a stunt show by MTV Stuntmaina and an association with MTV Wassup.
The year 2011 saw Bollywood singer [[K.K]]<ref>{{cite web|last=Video|first=You Tube|title=KK at Alcheringa 2011, IITG _Part 06|url=http://www.youtube.com/watch?v=FaYTSek6-eY|work=youtube.com|publisher=Alcheringa IITG|accessdate=18 March 2014}}</ref> as the star attraction. [[Motherjane]], a prominent Indian rock band, Advaita, a fusion band and table maestro [[Aditya Kalyanpur]] and the Punjabi hip hop band [[RDB (band)|RDB]]<ref>{{cite news|last=Article|first=The Assam Tribune|title=Alcheringa 2011 to feature RDB on Feb 4|url=http://www.assamtribune.com/scripts/detailsnew.asp?id=feb0111/city06|accessdate=18 March 2014|newspaper=The Assam Tribune|date=Jan 31,2011}}</ref> were the other highlights of the festival.
In 2012, Israeli progressive folk metal band [[Orphaned Land]]<ref>{{cite web|last=Article|first=Metal India|title=Orphaned Land to perform at IIT Guwahati’s Alcheringa 2012|url=http://www.metalindiamagazine.com/news/orphaned-land-to-perform-at-iit-guwahatis-alcheringa-2012|work=metalindiamagazine.com|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=The Times Of India|title=Orphaned Land rocks IIT-Guwahati|url=http://timesofindia.indiatimes.com/city/guwahati/Orphaned-Land-rocks-IIT-Guwahati/articleshow/11782575.cms?referral=PM|accessdate=18 March 2014|newspaper=The Times Of India|date=Feb 6,2012}}</ref><ref>{{cite web|last=Article|first=NH 7|title=Anoushka Shankar, Others to Play IIT Guwahati’s Alcheringa 2012|url=http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|work=nh7.in|publisher=Indiecision Staff|accessdate=18 March 2014}}</ref> performed at Alcheringa. Along with that, Saaz featured the first ever Indian performance of [[Anoushka Shankar]],<ref>{{cite web|last=Article|first=NH 7|title=Anoushka Shankar, Others to Play IIT Guwahati’s Alcheringa 2012|url=http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|work=nh7.in|publisher=Indiecision Staff|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=The Times of India|title=Anoushka Shankar to perform at IIT-G fest|url=http://timesofindia.indiatimes.com/city/guwahati/Anoushka-Shankar-to-perform-at-IIT-G-fest/articleshow/11611092.cms|accessdate=18 March 2014|newspaper=The Times Of India|date=Jan 24,2012}}</ref><ref>{{cite web|last=Saaz Archive|first=Whats The Scene|title=Anoushka Shankar at Saaz, Alcheringa 2012, IIT Guwahati|url=http://whatsthescene.com/tag/saaz/|work=whatsthescene.com|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Article|first=India.com|title=Anoushka Shankar Wright Fest Alcheringa|url=http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa.html|work=india.com|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Article|first=Indian Music Revolution|title=Anoushka Shankar To Perform At IIT-Guwahati Festival(2012)|url=http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|work=indianmusicrevolution.com|publisher=Pravin|accessdate=18 March 2014}}</ref> the world renowned sitar player. Bollywood singer [[Javed Ali]]<ref>{{cite web|last=Article|first=NH 7|title=Anoushka Shankar, Others to Play IIT Guwahati’s Alcheringa 2012|url=http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|work=nh7.in|publisher=Indiecision Staff|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Video|first=You Tube|title=Javed Ali Performance at Alcheringa-2012, IIT Guwahati|url=http://www.youtube.com/watch?v=ZL6X2ARQjX0|work=youtube.com|publisher=Alcheringa IITG|accessdate=18 March 2014}}</ref> was the highlight of Crescendo, the Bollywood night.
2013 saw one of the most prominent Bollywood singer [[Mohit Chauhan]]<ref>{{cite web|last=Video|first=IBN Live|title=mohit chauhan in alcheringa 2013 iit guwahati 2|url=topic.ibnlive.in.com/mohit-chauhan/videos/mohit-chauhan-in-alcheringa-2013-iit-guwahati-2-nMwTX3pdydc-1321225.html|work=ibnlive.in|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Article|first=Planet Radio City|title=Mohit Chauhan in Alcheringa|url=http://www.planetradiocity.com/musicopedia/article-singer/Mohit-Chauhan/2893|work=planetradiocity.com|accessdate=18 March 2014}}</ref> performing in Crescendo. Blitzkrieg witnessed a gigantic [[Electronic dance music|EDM]] night, by the Sunburn Campus, featuring the Electroverts. The Irish rock band [[Frantic Jack]]<ref>{{cite news|last=Article|first=Offaly Express|title=Offaly band ‘Frantic Jack’ rock India|url=http://www.offalyexpress.ie/what-s-on/arts-culture-entertainment/offaly-band-frantic-jack-rock-india-1-4780519|accessdate=18 March 2014|newspaper=Offaly Express|date=Feb 12,2013}}</ref><ref>{{cite web|last=Article|first=weebly.com|title=Frantic Jack ''Soar'' to new Heights|url=http://jenniferormsby.weebly.com/1/post/2013/02/frantic-jack-soar-to-new-heights.html|work=weebly.com|publisher=Jennifer Ormsby|accessdate=18 March 2014}}</ref> were also pincipal attractions of the festival.
In 2014, Alcheringa went a notch higher, with a landmark performance by the legend [[Michael Angelo Batio]]<ref>{{cite news|last=Article|first=The Times of India|title=IIT-Guwahati readies for annual festival|url=http://timesofindia.indiatimes.com/city/guwahati/IIT-Guwahati-readies-for-annual-festival/articleshow/29522234.cms|accessdate=18 March 2014|newspaper=The Times of India|date=Jan 29,2014}}</ref><ref>{{cite web|last=Article|first=Whats The Scene|title=Michael Angelo Batio live at Alcheringa, IIT Guwahati|url=http://whatsthescene.com/photograph/michael-angelo-batio-live-at-alcheringa-iit-guwahati/|work=whatsthescene.com|publisher=Nisith Bharali|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Article|first=The Score Magazine|title=On the fourth night of @alcheringaiitg, shredder Michael Angelo Batio will be live on ‘Juggernaut’|url=http://skore.in/post/74159224103/on-the-fourth-night-of-alcheringaiitg-shredder|work=skore.in|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=The North East Times|title=Guitar wizard Michael Angelo Batio to perform at IIT’s Alcheringa|url=http://net.glpublications.in/epaperpdf//2812014//2812014-md-hr-3.pdf|accessdate=18 March 2014|newspaper=The North East Times|date=Jan 28,2014}}</ref><ref>{{cite news|last=Article|first=University Express|title=Alcheringa, The Annual Cultural Festival, IIT Guwahati|url=http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|accessdate=18 March 2014|newspaper=University Express|date=Jan 266,2014}}</ref><ref>{{cite web|last=Article|first=NME|title=Michael Angelo Batio to usher in a shredfest at IIT Guwahati’s Alcheringa|url=http://www.nme.in/michael-angelo-batio-to-usher-in-a-shredfest-at-iit-guwahatis-alcheringa/|work=nme.in|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Article|first=Indian Music Mug|title=Michael Angelo Batio blazes through Alcheringa 2014|url=http://indianmusicmug.com/features/michael-angelo-batio-blazes-through-alcheringa-2014/|work=indianmusicmug.com|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Video|first=You Tube|title=Alcheringa Atlantis 2014 - Michael Angelo Batio [Double-Guitar] [LIVE @ IIT Guwahati]|url=http://www.youtube.com/watch?v=YnENARAkuu8|work=youtube.com|publisher=Vishal Anand|accessdate=18 March 2014}}</ref> - the fastest guitar shredder in the world, the Bollywood singer [[Shilpa Rao]],<ref>{{cite web|last=Article|first=The Score Magazine|title=Crescendo' on 1st Feb at @alcheringaiitg with the sensational @shilparao11|url=http://skore.in/post/74717379147/crescendo-on-1st-feb-at-alcheringaiitg-with-the|work=skore.in|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=The North East Times|title=Guitar wizard Michael Angelo Batio to perform at IIT’s Alcheringa|url=http://net.glpublications.in/epaperpdf//2812014//2812014-md-hr-3.pdf|accessdate=18 March 2014|newspaper=The North East times|date=Jan 27,2014}}</ref><ref>{{cite news|last=Article|first=The Times of India|title=Reference for Shilpa Rao|url=http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|accessdate=18 March 2014|newspaper=The Times of India|date=Feb 3,2014}}</ref> and the Mexican trio- [[Villalobos Brothers|The Villalobos Brothers]].<ref>{{cite web|last=Article|first=North East Calling|title=Villalobos Brothers arrive at Guwahati to perform at Alcheringa 2014|url=http://necalling.com/villalobos-brothers-arrive-at-guwahati-to-perform-at-alcheringa-2014/|work=necalling.com|accessdate=18 March 2014}}</ref><ref>{{cite web|last=Official Website|first=Villalobos Brothers|title=Alcheringa 2014 Festival|url=http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|work=villalobosbrothers.com|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=University Express|title=Alcheringa, The Annual Cultural Festival, IIT Guwahati|url=http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|accessdate=18 March 2014|newspaper=University Express|date=Jan 26,2014}}</ref> The surprise night i.e. Blitzkrieg featured Undying Inc, aboard the Red Bull Tour Bus,<ref>{{cite news|last=Article|first=The Hindu|title=Alcheringa 2014 draws huge participation of cultural enthusiasts|url=http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|accessdate=18 March 2014|newspaper=The Hindu|date=Feb 3,2014}}</ref><ref>{{cite web|last=Article|first=The Score Magazine|title=The #RedBullTourBus goes to IIT Guwahati later this month. Catch @UndyingInc at @alcheringaiitg on 31 Jan.|url=http://skore.in/post/73944668972/the-redbulltourbus-goes-to-iit-guwahati-later#disqus_thread|work=skore.in|accessdate=18 March 2014}}</ref><ref>{{cite news|last=Article|first=University Express|title=Alcheringa, The Annual Cultural Festival, IIT Guwahati|url=http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|accessdate=18 March 2014|newspaper=University Express|date=Jan 26,2014}}</ref> on the last stop of its national tour.
 
In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act.<ref name=":7">{{cite news|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2 |title=The Assam Tribune Online |newspaper=Assam Times |access-date=2016-04-12 |url-status=dead |archive-url=https://web.archive.org/web/20160303234623/http://www.assamtribune.com/scripts/details.asp?id=jan1110%2FCity2 |archive-date=3 March 2016 }}</ref> In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started.{{citation needed|date=November 2021}}
== Events ==
[[File:MAB Alcheringa.jpg|thumb|left|Michael Angelo Batio Performing at Alcheringa 2014]]
 
The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.
=== Pronites ===
 
===Themes and acts by year===
The Pronites and Proshows are the main attractions of the festival. Alcheringa has a history of having many great artist from different corners of the world and India itself.
{| class="wikitable"
Pronites of Alcheringa are categorised under four categories - The classical night Saaz, The rock night Juggernaut, The Bollywood night Crescendo and The surprise night Biltzkrieg.
!Year
Some of the famous Bollywood artists who have eariler performed in Alcheringa are [[Sonu Nigam]], [[Shaan (singer)|Shaan]], [[Shankar Ehsaan Loy]], [[K.K]], [[Mohit Chauhan]], [[Shilpa Rao]], [[Javed Ali]], [[Anoushka Shankar]], [[Vir Das]], [[Kalki Koechlin]].
!Theme
International performances are marked by a Pakistani band [[Strings (band)|Strings]], [[Michael Angelo Batio]], [[Eluveitie]], [[Orphaned Land]], [[Frantic Jack]] and the [[Villalobos Brothers]].
!Headlining Performances
|-
|2006
|
|[[Strings (band)|Strings]].
|-
|2007
|
|[[Remo Fernandes]].
|-
|2008
|Revel in Retro
|Crescendo: [[Shaan (singer)|Shaan]],<ref name=":7" /> Juggernaut: Pin Drop Violence. [[Raghu Dixit|Raghu Dixit Project]]<ref name=":7" />
|-
|2009
|Around The World In 3 Days
|Crescendo: [[Sonu Nigam]]<ref name=":1" /><ref name=":7" />
|-
|2010
|Xtreme
|Crescendo: [[Shankar–Ehsaan–Loy]],<ref name=":1" /> Juggernaut: [[Eluveitie]]<ref name=":1" /><ref name=":8">{{Cite web|url = http://www.metalindiamagazine.com/news/orphaned-land-to-perform-at-iit-guwahatis-alcheringa-2012|title = Orphaned Land to perform at IIT Guwahati's Alcheringa 2012 {{!}} MetalIndia Magazine|website =Metalindiamagazine.com|access-date = 2016-04-12}}</ref>
|-
|2011
|Lights.Camera.Action
|Blitzkrieg: [[RDB Rhythm Dhol Bass|RDB]], Crescendo: [[KK (singer)|KK]], Saaz: [[Advaita (band)|Advaita]]
|-
|2012
|Urban Odyssey
|Saaz had [[Anoushka Shankar]],<ref name=":1" /><ref name="india.com">{{Cite web|url = http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|title = Anoushka Shankar Wright Fest Alcheringa|website = India.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160305205640/http://www.india.com/topic/Anoushka-Shankar-Wright-Fest-Alcheringa/|archive-date = 5 March 2016|url-status = dead}}</ref><ref>{{Cite web|url = http://whatsthescene.com/tag/saaz/|title = Saaz {{!}} WhatsTheScene?|website =Whatsthescene.com|access-date = 2016-04-12}}</ref><ref name=":9">{{Cite web|url = http://nh7.in/indiecision/2012/02/02/anoushka-shankar-others-to-play-iit-guwahatis-alcheringa-2012/|title = Anoushka Shankar, Others to Play IIT Guwahati's Alcheringa 2012 › NH7 {{!}} Discover new music and explore alternative culture from India and around the world|website = NH7|access-date = 2016-04-12}}</ref> Crescendo had [[Javed Ali]]<ref name=":9" /> and Juggernaut had the Israeli death metal band [[Orphaned Land]].<ref name=":6" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Orphaned-Land-rocks-IIT-Guwahati/articleshow/11782575.cms?referral=PM|title = Orphaned Land rocks IIT-Guwahati - The Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":8" /><ref name="india.com"/><ref name=":9" /><ref>{{Cite web|url = http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|title = Anoushka Shankar To Perform At IIT-Guwahati Festival(2012)|last = Pravin|website = Indianmusicrevolution.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318161516/http://www.indianmusicrevolution.com/latest-news/Anoushka-Shankar-To-Perform-At-IIT-Guwahati-Festival2012.html|archive-date = 18 March 2014|url-status = dead}}</ref>
|-
|2013
|Parallel Paradise
|[[Mohit Chauhan]]<ref name=":10">{{Cite web|url = http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|title = Alcheringa, The Annual Cultural Festival, IIT Guwahati - University Express|website = University Express|language = en-US|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160304091749/http://www.universityexpress.co.in/delhiuniversity/2014/01/alcheringa-the-annual-cultural-festival-iit-guwahati/|archive-date = 4 March 2016|url-status = dead|df = dmy-all}}</ref> performed at Crescendo Blitzkrieg had Sunburn Live and Juggernaut had Irish rock band [[Frantic Jack]].<ref>{{Cite web|url = http://jenniferormsby.weebly.com/blog/frantic-jack-soar-to-new-heights|title = Frantic Jack ''Soar'' to new Heights|website = Jennifer Ormsby Freelance Journalist|access-date = 2016-04-12}}</ref>
|-
|2014
|Atlantis
|Juggernaut had [[Michael Angelo Batio]],<ref name=":1" /><ref name=":4" >{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|title = Model United Nations at IIT-G fest - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://indianmusicmug.com/features/michael-angelo-batio-blazes-through-alcheringa-2014/|title = Michael Angelo Batio blazes through Alcheringa 2014 – IndianMusicMug|website = indianmusicmug.com|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://whatsthescene.com/photograph/michael-angelo-batio-live-at-alcheringa-iit-guwahati/|title = Michael Angelo Batio live at Alcheringa, IIT Guwahati {{!}} WhatsTheScene?|website =Whatsthescene.com|access-date = 2016-04-12}}</ref> Saaz had the Mexican [[Villalobos Brothers|Villalobos brothers]],<ref name=":5" >{{Cite news|url = http://www.thehindu.com/todays-paper/tp-national/alcheringa-2014-draws-huge-participation-of-cultural-enthusiasts/article5647565.ece|title = Alcheringa 2014 draws huge participation of cultural enthusiasts|date = 2014-02-03|newspaper = The Hindu|language = en-IN|issn = 0971-751X|access-date = 2016-04-12}}</ref><ref name=":10" /><ref>{{Cite web|url = http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|title = Alcheringa 2014 Festival|website = Villalobos Brothers|language = en-US|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20140318182446/http://villalobosbrothers.com/event/alcheringa-2014-festival-2/|archive-date = 18 March 2014|url-status = dead}}</ref> Crescendo had [[Shilpa Rao]]<ref name=":4" /><ref name=":5" /><ref name=":10" /> and Blitzkrieg had Undying Inc on the Redbull Tour Bus.<ref name=":5" /><ref name=":10" />
|-
|2015
|Magnum Opus
|Crescendo: [[Lucky Ali]], Juggernaut: [[Ne Obliviscaris (band)|Ne Obliviscaris]],<ref name=":1" /> Saaz: [[Shujaat Khan|Ustaad Shujaat Khan]]
|-
|2016
|Gamescape
|Crescendo had [[Mika Singh]]<ref name=":2" /><ref name=":11">{{Cite web|url = http://www.e-pao.net/epSubPageExtractor.asp?src=leisure.Rock_Concert.Alcheringa_IIT_Guwahati_is_back_with_a_bang_for_its_20th_Edition_2016|title = Alcheringa IIT Guwahati is back with a bang for its 20th Edition 2016|website =E-pao.net|access-date = 2016-04-12}}</ref> and Juggernaut had the Finnish folk metal band [[Korpiklaani|Korpikilaani]].<ref name=":0" >{{Cite web|url = http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|title = IIT Guwahati celebrates 20th edition of Alcheringa - PaGaLGuY|website = Pagalguy.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160422124924/http://www.pagalguy.com/articles/iit-guwahati-celebrates-20th-edition-of-alcheringa-39808921|archive-date = 22 April 2016|url-status = dead}}</ref><ref name=":2" /><ref name=":12">{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-G-to-hold-annual-fest-from-January-28/articleshow/50712210.cms|title = IIT-G to hold annual fest from January 28 - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref><ref name=":11" /> Saaz had [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]]<ref name=":0" /><ref name=":2" /><ref name=":12" /><ref name=":11" /> along with The Indian Jam Project.
|-
|2017
|Eternal Sands
|Crescendo had [[Sajid–Wajid]],<ref>{{cite web|url=https://allevents.in/guwahati/sajid-wajid-live-at-iit-guwahati/220927858369030|title=Sajid - Wajid Live at IIT Guwahati|website=Allevents.in|access-date=1 December 2017}}</ref> Blitzkrieg saw performances by [[Javed Ali]]<ref>{{cite news|url=https://www.assamtimes.org/node/18360|title=IIT Guwahati in rock and roll|newspaper=Assam Times|access-date=1 December 2017}}</ref> and Canadian metal band All Else Fails.<ref>{{cite web|url=http://www.metalunderground.com/news/details.cfm?newsid=133860|title=All Else Fails Joins Loud As Hell Lineup|website=Metalunderground.com|access-date=1 December 2017}}</ref><ref>{{cite web|url=http://www.knac.com/article.asp?ArticleID=23261|title=KNAC.COM - News - ALL ELSE FAILS Join LOUD AS HELL 2017 Line-Up|website=Knac.com|access-date=1 December 2017}}</ref> Juggernaut had EDM performances by Carl Nunes and [[Marnik]].{{citation needed|date=November 2021}} Saaz had performances by Grammy Award winner [[T. H. Vinayakram|Vikku Vinayakram]].
|-
|2018
|Echoes of Innocence
|[[Vishal–Shekhar]], Diego Miranda, [[Mashd N Kutcher]], The F16's, [[Ganesh and Kumaresh]], [[Shahid Parvez]].
|-
|2019
|The Ethereal Conquest
|[[Sachin–Jigar]], Mariana Bo, [[Danny Avila]], The Order of Chaos, [[Vishwa Mohan Bhatt]], Ustad Akram Khan, Ajay Prasanna.
|-
|2020
|Gala de Janeiro
|Saaz: Mandolin U Rajesh, Mohini Dey, Ghatam Giridhar Udupa, Mukul Dongre, Hafeez Ahmed Alvi, [[Nandini Shankar]]. Juggernaut: Pre-Headliners Kaam Bhari, Spitfire, Headliner [[Ritviz]]. Crescendo: [[Jubin Nautiyal]]. Blitzkrieg: Pre-Headliner DJ Ola Ras, Headliner DJ Shaan.
|-
|2021
|Realm of Euphoria
|
|-
|2022
|Voyage to Neoterra
|Crescendo: Amaal Malik, Juggernaut: Underground Authority(EPR)
|-
|2023
|Pledge to Persist
| Crescendo: [[Vishal–Shekhar|Vishal-Sheykhar]], Juggernaut: [https://www.sundayguardianlive.com/culture/yellow-diary-mumbai-based-band-building-upon-alt-rock-legacy#:~:text=The%20Yellow%20Diary%20is%20a,live%20shows%20across%20the%20country. The Yellow Diary], Blitzkrieg: Aerreo, Saaz: Sangeeta Shankar Ji, along with her daughters Ragini and Nandnini, Mahesh Raghvan
|-
|}
 
[[File:SEL at Alcheringa.jpg|thumb|left|192x192px|Shankar–Ehsaan–Loy at Alcheringa 2010]][[File:Sonu Nigam at Alcheringa .jpg|thumb|191x191px|Sonu Nigam performing at Alcheringa 2009]]
=== Competitions ===
 
==Events==
The competitions section of Alcheringa is a platform for the talents across various colleges in the
[[File:Mohit Chauhan performing at Alcheringa'13.jpg|thumb|190x190px|Mohit Chauhan performs at Alcheringa 2013]]
country to showcase their talent. It comprises the following [[genres]] of arts-
[[File:Electric Heels, Alcheringa.jpg|thumb|left|Electric Heels at Alcheringa 2012]]
'''Dance'''
 
=== Pronites ===
The dance module comprises events such as a [[group dance]] competition Electric heels, [[street dance]] battle Step-Up,
[[File:Mika at Alcher.jpg|left|thumb|156x156px|Mika Singh performing at Alcheringa 2016]]
a solo non-classical event Moves like Jagger and a solo classical dance competition Navras.
[[File:Metastasisalcher.jpg|left|thumb|158x158px|Meta Stasis performing at Alcheringa 2016]]
[[File:Korpikilaaniatalcher.jpg|thumb|231x231px|Korpikilaani performing at Alcheringa 2016]]
Some notable Indian artists who have earlier performed in Alcheringa are [[Mika Singh]],<ref name=":0" /><ref name=":2" /><ref name=":11" /> [[Lucky Ali]], [[Sonu Nigam]],<ref name=":1" /> [[Shaan (singer)|Shaan]], [[Shankar–Ehsaan–Loy]],<ref name=":1" /> [[KK (singer)|K.K]],<ref name=":7" /> [[Mohit Chauhan]], [[Shilpa Rao]], [[Javed Ali]], [[Anoushka Shankar]], [[Vir Das]], [[Kalki Koechlin]], [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]], The Indian Jam Project, Grammy winners [[Shujaat Khan|Ustaad Shujaat Khan]] and [[Vishwa Mohan Bhatt|Pandit Vishwa Mohan Bhatt]],<ref name=":1" /><ref name=":7" /><ref name=":13">{{Cite web|url = http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|archive-url = https://archive.today/20140317180621/http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|url-status = dead|archive-date = 17 March 2014|title = The Telegraph - Calcutta : Guwahati|website =Telegraphindia.com|access-date = 2016-04-12}}</ref> Undying Inc, [[RDB Rhythm Dhol Bass|RDB]], [[Remo Fernandes]],<ref name=":7" /> [[Raghu Dixit]],<ref name=":7" /> [[Euphoria (Indian band)|Euphoria]],<ref name=":7" /><ref name=":13" /> [[Indian Ocean (band)|Indian Ocean]],<ref name=":13" /> Vaayu,<ref name=":13" /> Motherjane.<ref name=":6" /><ref name=":8" />[[Parikrama (band)|Parikrama]]<ref name=":7" /><ref name=":13" />
 
=== Competitions ===
'''Music'''
[[File:Electricheels.jpg|thumb|232x232px|A performance during the finals of Electric Heels at Alcheringa 2016]]
Alcheringa hosts over 80 competitions. Some of the competitions held at Alcheringa are ''Electric Heels'',<ref name=":0" /> the group dance competition, ''Voice of Alcheringa'', the solo singing competition, ''Halla Bol'', the street play competition, ''Rock-o-Phonix'',<ref name=":0" /><ref name=":1" /><ref name=":5" /> the rock band competition, ''Mr. and Ms. Alcheringa'',<ref name=":0" /> the personality contest, ''Crossfade'', the scratching competition and ''Haute Couture'',<ref name=":0" /> the team based fashion designing event.
 
[[File:NBAjam at Alcher.jpg|left|thumb|149x149px|NBA Jam at Alcheringa 2016]]
The music module comprises a band-competition Raga High, singing competition Voice of Alcheringa and a solo instrument playing
''The Campus Princess'' is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation.<ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IIT-Guwahati-readies-for-annual-festival/articleshow/29522234.cms|title = IIT-Guwahati readies for annual festival - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> The Auditions for Campus Princess were judged by [[Miss Asia Pacific World]] 2013 Ms. [[Srishti Rana]]. Mute, the ''Mime'' competition was judged by Mr. Moinul Haque, the Sangeet Natak Academy Award winner.
competition Rhapsody.
 
[[File:Adcatalcheringa.jpg|thumb|171x171px|During the performance of Algeria Dance Company at Alcheringa 2015]]
'''Performing Arts'''
 
Under this module the various events include Theatrix-a stage drama competition, a [[street play]] competition Halla Bol, a [[Stand-up comedy|stand-upcomedy]] event Why So Serious and a spontaneous play competition Ed Edd Eddy.
 
'''Fine Arts'''
 
Events under this section of competitions include an on the spot [[collage]] making competition called the Big Picture, a sketching competition
called Stroke of Genius and a [[comic strip]] designing competition Comic Con.
 
'''Sports'''
 
This module include events like 5 on 5 football and Arm Wrestling.
[[File:Haute Couture, Alcheringa.jpg|thumb|right|Fashion show Haute Couture during Alcheringa 2013]]
'''Class Apart'''
 
Rock-o-Phonix, a rock band competition, which sees nationwide participation. It’s one of the established events of Alcheringa, and invites gigs from diverse rock bands in the country. Winners of Rock-o-phonix include Dark Carnage in 2012, The Urban EarlyMen in 2013 & UDX in 2014.
Mr. and Mrs. Alcheringa, a contest that tests the participant's spontaneity, presentation, showmanship, charm and public speaking skills.
Haute Couture, a fashion-based team event. The team has to put up a complete fashion show within a certain curtain-to-curtain time limit.
Crossfade, a DJ-ing competition to spot emerging talents in the world of [[Electronic dance music|EDM]].
Roadiez, based on the hit reality TV show [[MTV Roadies]], the event, the event tests the guts and patience of participants, by providing them with a series of challenging tasks. The finalists are then tested for their personality and appeal in front of a huge audience cheering and insulting in equal measure. Roadiez has a history of
having judges like Anamika Dutta and Kiri who have been participants in the earlier editions of MTV Roadies.
 
'''Digital Arts'''
 
A module including events to test the artistic talents using digital media.
The events under this module are-
Custom Brush, a competition that urges participants to create works of art using the cursor.
Ad-dict, a video ad making competition, requiring participants to design a one-minute ad which is simple yet appealing.
Minimal Poster, a minimal poster designing competition.
Snapthrillz, an online [[photography]] competition and a short-film making competition Director's Cut.
 
'''Alfaaz'''
 
The literary module of Alcheringa contains the following events-
Just A Minute, an [[extempore]] event wherein the participants’ fluency in spoken English is put to test.
Zephyr, an online creative writing competition which includes [[poetry]] and short-fiction writing cometitions.
What's The Good Word, is a team based vocabulary quiz. It combines literary trivia, anagrams and vocabulary.
Quiz Fest, is a quizzing competition consisting of a General and a Business Quiz. Prominent quizmasters, such as Aryapriya Ganguly, Vijay Menon and JN Ramanand have presided over this event.
 
=== Informals ===
 
Informals are basically a set of informal and spontaneous events. The Informal events in
Alcheringa include Crush, Blind Date, Eatopia, Bollywood Bug and Hai Dum on the informal
stage. Online informal events consits of Entertainment Quiz, Alcher Feelings and Photo Con. A separate LAN Gaming event was also hosted in Alcheringa 2014.
 
=== World Carnival ===
[[File:Ouzobazookaatalcher2016.jpg|left|thumb|Israeli psychedelic rock band Ouzo Bazooka perform at the World Carnival, Alcheringa 2016.]]
World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the United States, [[Ne Obliviscaris (band)|Ne Obliviscaris]] and poet [[Omar Musa]] from Australia,<ref name=":2" /><ref name=":11" /> Fasta Duo and Murray Molloy from Ireland,<ref name=":12" /> beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka,<ref name=":2" /> Tiny Fingers and Orphaned Land from Israel.
 
Alcheringa has also had the jazz band Tropic Green from Singapore,<ref name=":12" /> the Portuguese horn player Mickael Faustino,<ref name=":12" /> the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY<ref name=":4" /> from the USA<ref name=":5" /> and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis.<ref name=":2" /><ref name=":12" /><ref name=":11" />
World Carnival is a section of Alcheringa designed to promote cultures across the world
in India. Alcheringa has a history of having artists from various nations as in [[Michael Angelo Batio]] and The Fastest Feet in Rhythm from the [[USA]], Rizumik from [[Portugal]], the [[Villalobos Brothers]] from [[Mexico]], Ciorras from [[Ireland]], Ish Theatre from Ireland, [[Giuliano Modarelli]] from [[Italy]] and [[Eluveitie]] from [[Switzerland]].
 
== Campaigns ==
=== Model United Nations ===
=== Udaan: Giving Flights to Hope ===
Udaan is a social initiative by Alcheringa<ref name=":11" /> wherein the students of [[IIT Guwahati]] visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016.<ref name=":3" >{{Cite web|url = http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|title = Udaan: IIT Guwahati's social initiative to educate underprivileged children - PaGaLGuY|website = Pagalguy.com|access-date = 2016-04-12|archive-url = https://web.archive.org/web/20160422124155/http://www.pagalguy.com/articles/udaan-iit-guwahatis-social-initiative-to-educate-underprivil-39122252|archive-date = 22 April 2016|url-status = dead}}</ref><ref>{{Cite web|url = http://www.freepressjournal.in/ujjainites-witness-alcher-an-iit-guwahati-cultural-fiesta-last-word-udaan-giving-flights-to-hope/264046|title = FP NEWS SERVICE Ujjain {{!}} Freepress Journal|website =Freepressjournal.in|access-date = 2016-04-12}}</ref><ref>{{Cite web|url = http://timesofindia.indiatimes.com/city/guwahati/IITians-mentor-needy-kids/articleshow/11597265.cms|title = IITians mentor needy kids - Times of India|website = The Times of India|access-date = 2016-04-12}}</ref> In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.
 
=== North East Unveiled ===
In 2014, IIT Guwahati organised its first [[Model United Nations]], the first such conference in the state. The first version of the conference simulated The [[Disarmament and International Security Committee]] (DISEC) with the agenda “Responsibility to Protect.”<ref>{{cite news|last=Article|first=The Times of India|title=Model United Nations at IIT-G fest|url=http://timesofindia.indiatimes.com/city/guwahati/Model-United-Nations-at-IIT-G-fest/articleshow/29792079.cms|accessdate=18 March 2014|newspaper=The Times of India|date=Feb 3,2014}}</ref>
The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.<ref name=":2" /><ref name=":11" />
[[File:Udaan, Alcheringa.jpg|thumb|right|Udaan being conducted at an orphanage in Jodhpur]]
 
== Sponsors and past associates ==
== Initiatives ==
Alcheringa has in the past associated with [[freecharge]], [[Swiggy]], [[OnePlus]], [[Hero MotoCorp]], [[Wipro]],<ref name=":2" /> [[State Bank of India]], [[Indian Oil Corporation|Indian Oil]], [[Maruti Suzuki]], [[Ola Cabs|Ola]], FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.
 
In the media sector, Alcheringa has been associated with the [[Red FM 93.5|RED FM]], The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.
Alcheringa has always strived to give to the society in every way possible with its social initiatives.
 
=== Udaan ===
 
Udaan is a social initiative by Alcheringa wherein the students of [[IIT Guwahati]] visit [[underprivileged]] children in various corners of India and light up a spark of hope within their innocent hearts. For the past three years since its inception in 2011, students of IIT Guwahati have reached out to various under-privileged children in [[villages]], [[orphanages]], [[slums]], special care homes etc.<ref>{{cite news|last=Article|first=The Times of India|title=IITians mentor needy kids|url=http://timesofindia.indiatimes.com/city/guwahati/IITians-mentor-needy-kids/articleshow/11597265.cms|accessdate=18 March 2014|newspaper=The Times of India|date=Jan 23, 2012}}</ref>
 
 
== Sponsors and Media ==
 
Alcheringa being a Student-Run, Non-Profit Organization seeks the help of corporates for
making the festival a success. Being host to such a large crowd, several sponsors get
attracted towards Alcheringa for the branding avenues created.
Alcheringa has a history of having some of the big corporates as sponsors.To name a few
[[Coca-Cola]], [[NH7 Weekender|Nh7]], Manik Chand Jewellers, [[State Bank of India]], [[Vodafone]], [[Pepsi]], [[Baskin Robbins]], [[Berger]], [[Red Bull]], [[Casio]], [[Life Insurance Corporation of India]], [[Fastrack]], [[Macroman]] were some of the prominenet names.
 
Alcheringa also has a history of having received an extensive coverage by all sectors of media. Some major media sponsors which Alcheringa has seen are [[The Hindu]], [[Asomiya Pratidin]], Eclectic North East, Soundtree, [[The Assam Tribune]], [[G Plus]] and The Score Magazine in the form of print media, [[MTV]], [[NDTV Good Times]], [[Red FM 93.5]], News Time Assam in the form of electronic media. Alcheringa has also been covered by one of MTV's youth centered show [[MTV]] Wassup.
 
==References==
{{Reflist|2}}
 
==External links==
{{commons category|IITAlcheringa Guwahati(festival)}}
* [http://www.alcheringa.in - Official website]
 
{{Indian InstituteInstitutes Ofof Technology}}
 
{{DEFAULTSORT:Alcheringa(Festival)}}
[[Category:Indian Institute of Technology Guwahati]]
[[Category:Culfests]]
 
[[Category:Indian Institutes of Technology festivals]]
[[Category:College1996 festivalsestablishments in IndiaAssam]]
[[Category:Festivals established in 1996]]
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