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'''Alcheringa''', also known as "Alcher", is the annual cultural festival of [[Indian Institute of Technology Guwahati|Indian Institute of Technology (IIT), Guwahati]]. The festival was started in 1996 by a group of students of [[IIT Guwahati]].<ref name=":1">{{Cite news|url = http://www.assamtimes.org/node/15859|title = Alcheriga 2016 from January 28 |newspaper=Assam Times|first=Akriti|last=Kaur|date=24 November 2015|access-date = 2020-12-14}}</ref> Spread over 3 days and 4 nights, Alcheringa is conducted towards the end of January every year. The 27th edition of
The festival features one of India's biggest rock band competitions, '''Rock-o-Phonix
==History==
Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime."
In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act.<ref name=":7">{{cite news|url=http://www.assamtribune.com/scripts/details.asp?id=jan1110/City2 |title=The Assam Tribune Online |newspaper=Assam Times |access-date=2016-04-12 |url-status=dead |archive-url=https://web.archive.org/web/20160303234623/http://www.assamtribune.com/scripts/details.asp?id=jan1110%2FCity2 |archive-date=3 March 2016 }}</ref> In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started.{{citation needed|date=November 2021}}
The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.
===Themes and acts by year===
{| class="wikitable"
!Year
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|Echoes of Innocence
|[[Vishal–Shekhar]], Diego Miranda, [[Mashd N Kutcher]], The F16's, [[Ganesh and Kumaresh]], [[Shahid Parvez]].
|▼
|-
|2019
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|2021
|Realm of Euphoria
▲|
|-
|2022
|Voyage to Neoterra
|Crescendo: Amaal Malik, Juggernaut: Underground Authority(EPR)
|-
|2023
|Pledge to Persist
| Crescendo: [[Vishal–Shekhar|Vishal-Sheykhar]], Juggernaut: [https://www.sundayguardianlive.com/culture/yellow-diary-mumbai-based-band-building-upon-alt-rock-legacy#:~:text=The%20Yellow%20Diary%20is%20a,live%20shows%20across%20the%20country. The Yellow Diary], Blitzkrieg: Aerreo, Saaz: Sangeeta Shankar Ji, along with her daughters Ragini and Nandnini, Mahesh Raghvan
|-
|}
[[File:SEL at Alcheringa.jpg|thumb|left|192x192px|Shankar–Ehsaan–Loy at Alcheringa 2010]][[File:Sonu Nigam at Alcheringa .jpg|thumb|191x191px|Sonu Nigam performing at Alcheringa 2009]]
==Events==
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[[File:Metastasisalcher.jpg|left|thumb|158x158px|Meta Stasis performing at Alcheringa 2016]]
[[File:Korpikilaaniatalcher.jpg|thumb|231x231px|Korpikilaani performing at Alcheringa 2016]]
Some notable Indian artists who have earlier performed in Alcheringa are [[Mika Singh]],<ref name=":0" /><ref name=":2" /><ref name=":11" /> [[Lucky Ali]], [[Sonu Nigam]],<ref name=":1" /> [[Shaan (singer)|Shaan]], [[Shankar–Ehsaan–Loy]],<ref name=":1" /> [[KK (singer)|K.K]],<ref name=":7" /> [[Mohit Chauhan]], [[Shilpa Rao]], [[Javed Ali]], [[Anoushka Shankar]], [[Vir Das]], [[Kalki Koechlin]], [[Amaan Ali Khan|Amaan]] and [[Ayaan Ali Khan]], The Indian Jam Project, Grammy winners [[Shujaat Khan|Ustaad Shujaat Khan]] and [[Vishwa Mohan Bhatt|Pandit Vishwa Mohan Bhatt]],<ref name=":1" /><ref name=":7" /><ref name=":13">{{Cite web|url = http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|archive-url = https://archive.today/20140317180621/http://www.telegraphindia.com/1040126/asp/guwahati/story_2826391.asp|url-status = dead|archive-date = 17 March 2014|title = The Telegraph - Calcutta : Guwahati|website =Telegraphindia.com|access-date = 2016-04-12}}</ref> Undying Inc, [[RDB Rhythm Dhol Bass|RDB]], [[Remo Fernandes]],<ref name=":7" /> [[Raghu Dixit]],<ref name=":7" /> [[Euphoria (Indian band)|Euphoria]],<ref name=":7" /><ref name=":13" /> [[Indian Ocean (band)|Indian Ocean]],<ref name=":13" /> Vaayu,<ref name=":13" /> Motherjane.<ref name=":6" /><ref name=":8" />[[Parikrama (band)|Parikrama]]<ref name=":7" /><ref name=":13" />
=== Competitions ===
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== Sponsors and past associates ==
Alcheringa has in the past associated with [[freecharge]], [[Swiggy]], [[OnePlus]], [[Hero MotoCorp]], [[Wipro]],<ref name=":2" /> [[State Bank of India]], [[Indian Oil Corporation|Indian Oil]], [[Maruti Suzuki]], [[Ola Cabs|Ola]], FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.
In the media sector, Alcheringa has been associated with the [[Red FM 93.5|RED FM]], The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.
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