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KWFF (99.7 FM) is a commercial radio station airing a gold-based country radio format. The station is licensed to Mustang, Oklahoma, and serves the Oklahoma City metropolitan area. It is owned by Champlin Broadcasting, Inc.

KWFF
Broadcast areaOklahoma City metropolitan area
Frequency99.7 MHz (HD Radio)
Branding99.7 The Wolf
Programming
FormatCountry
Subchannels
  • HD2: Rooster Red Dirt 24/7
  • HD3: KHRK
  • HD4: KTGS
Affiliations
Ownership
OwnerChamplin Broadcasting, Inc.
KCRC, KNID, KWOF, KXLS, KZLS, KQOB
History
First air date
February 1, 1981; 43 years ago (1981-02-01) (as KXLS Alva, Oklahoma)
Former call signs
  • KXLS (1981–2000)
  • KNID (2000–2008)
  • KZLS (2008–2013)
  • KNAH (2013–2023)
Technical information[1]
Licensing authority
FCC
Facility ID37123
ClassC2
ERP47,000 watts
HAAT155 meters (509 ft)
Transmitter coordinates
35°35′30″N 97°51′58″W / 35.59167°N 97.86611°W / 35.59167; -97.86611
Links
Public license information
WebcastListen Live Listen Live (HD2)
Websitewww.997thewolf.com

KWFF's studios and offices are on NW 64th Street in Oklahoma City.[2] The transmitter is off Manning Road in El Reno, Oklahoma.[3]

History

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On February 1, 1981, the station signed on the air.[4] It was originally licensed to Alva, Oklahoma, and used the call sign KXLS. The station was owned by Zumma Broadcasting and aired a middle of the road music format, primarily serving Enid and surrounding communities.

The owners eventually got permission from the Federal Communications Commission (FCC) to move the station closer to Oklahoma City to improve its value, with the ability to sell advertising in the more lucrative, larger radio market. The transmitter was relocated northwest of Oklahoma City, with the city of license changed to the suburb Mustang, Oklahoma.

 
Former logo

In December 2022, KWFF added The Gospel Station to its HD4 subchannel.

The station previously aired an oldies format as KZLS “True Oldies 99.7". It switched to classic country in late September 2013, using Envision Radio Networks' Hank FM branding.

On May 26, 2023, the then-KNAH rebranded as "99.7 The Wolf", and shifted its playlist to include more current country music, while still maintaining a classic-heavy focus.[5] The station changed its call sign to KWFF on July 2, 2023.

References

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  1. ^ "Facility Technical Data for KWFF". Licensing and Management System. Federal Communications Commission.
  2. ^ 997thewolf.com/contact-us
  3. ^ Radio-Locator.com/KWFF
  4. ^ Broadcasting Yearbook 1983 page B-195
  5. ^ Wolf Prowls Around Oklahoma City. Radioinsight, May 26, 2023.
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