49°02′25″N 3°58′10″E / 49.0403877°N 3.9693484°E Mercier is a Champagne producer based in the Épernay region of Champagne. The house, founded in 1858 by Eugène Mercier (who died in 1904), produces both vintage and non-vintage cuvée, which is stored in 18 km (11 mi) long cellar tunnels located 30 m (98 ft) underground. Parts of the cellar are open to the public, where visitors can use rail carts to navigate the tunnels. Today, the house owns 576 ha (1,423 acres) of vineyards. Mercier owned the original rights to the name Dom Pérignon but gave the brand to Moët et Chandon in 1927. Today the house is under the umbrella of the LVMH group and is the number one selling brand of Champagne in the domestic French market.[3]
See also
editFurther reading
edit- Mathieson, Neil; McIvor, Doug (May 1999). Champagne. Book Sales. ISBN 978-0-7858-1056-8.
- Harding, Graham (7 October 2021). Champagne in Britain, 1800-1914: How the British Transformed a French Luxury. Bloomsbury Publishing. ISBN 978-1-350-20287-0.
- EUGENE MERCIER : UN ENTREPRENEUR Archived 2021-10-23 at the Wayback Machine - Archives municipales d’Epernay]
- "Eugène Mercier, génie de la publicité". L'Union] (in French). Retrieved 3 November 2022.
- "Exposition : " Eugène Mercier, un génie de la publicité "". Le journal d'iDealwine sur l'actualité du vin (in French). 26 June 2013. Retrieved 3 November 2022.
References
edit- ^ "Going Viral in the 19th Century: Champagne Mercier and the 1889 World's Fair". Blog. International Wine & Food Society. Retrieved 3 November 2022.
- ^ "Foudre Mercier". Union des Maisons de Champagne. Retrieved 3 November 2022.
- ^ T. Stevenson, ed. The Sotheby's Wine Encyclopedia (4th Edition) pg 181 Dorling Kindersley 2005 ISBN 0-7513-3740-4
External links
edit- Eugene Mercier, The Communication Genius
- Champagne Mercier Champagne Mercier
- Eugene Mercier Epernay
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