Alcheringa (festival)

Alcheringa derives its etymology from Australian aboriginal mythology and translates to "The Eternal Dreamtime."

In 2002, ‘Alcheringa: Yin and Yang’ the concept of four pro-nites was first introduced. ‘Alcheringa: Navras’ in 2006, hosted the festival's first international act.^[4] In 2011, Alcheringa's social initiative ‘Udaan - Giving flights to hope’ was started.^{[citation needed]}

The latest edition of Alcheringa was held with limited participation and events pertaining to the ongoing COVID-19 crisis.

 

 

 

 

 

 

Some notable Indian artists who have earlier performed in Alcheringa are Mika Singh,^[19][2][18] Lucky Ali, Sonu Nigam,^[1] Shaan, Shankar–Ehsaan–Loy,^[1] K.K,^[4] Mohit Chauhan, Shilpa Rao, Javed Ali, Anoushka Shankar, Vir Das, Kalki Koechlin, Amaan and Ayaan Ali Khan, The Indian Jam Project, Grammy winners Ustaad Shujaat Khan and Pandit Vishwa Mohan Bhatt,^[1][4][24] Undying Inc, RDB, Remo Fernandes,^[4] Raghu Dixit,^[4] Euphoria,^[4][24] Indian Ocean,^[24] Vaayu,^[24] Motherjane.^[9][5]Parikrama^[4][24]

 

Alcheringa hosts over 80 competitions. Some of the competitions held at Alcheringa are Electric Heels,^[19] the group dance competition, Voice of Alcheringa, the solo singing competition, Halla Bol, the street play competition, Rock-o-Phonix,^[19][1][16] the rock band competition, Mr. and Ms. Alcheringa,^[19] the personality contest, Crossfade, the scratching competition and Haute Couture,^[19] the team based fashion designing event.

 

The Campus Princess is another beauty pageant of Alcheringa which started in its 20th edition, was conducted in association with the Miss India Organisation.^[25] The Auditions for Campus Princess were judged by Miss Asia Pacific World 2013 Ms. Srishti Rana. Mute, the Mime competition was judged by Mr. Moinul Haque, the Sangeet Natak Academy Award winner.

 

 

World Carnival is an initiative by Alcheringa to promote cultures from across the world here in the North-Eastern part of the country. Alcheringa has had artists like Ciorras and Fastest feet in Rhythm from the United States, Ne Obliviscaris and poet Omar Musa from Australia,^[2][18] Fasta Duo and Murray Molloy from Ireland,^[3] beatboxer Rizumik from Portugal, rock bands Ouzo Bazooka,^[2] Tiny Fingers and Orphaned Land from Israel.

Alcheringa has also had the jazz band Tropic Green from Singapore,^[3] the Portuguese horn player Mickael Faustino,^[3] the Algeria Dance Company from Malta, Hungarian flutist David Simon and pianist Janos Palojtay, the German Classical jazz performer Mito, alternate pop music band BETTY^[13] from the USA^[16] and English hypnotist Andrew Newton and extreme technical metal band Meta Stasis.^[2][3][18]

Udaan is a social initiative by Alcheringa^[18] wherein the students of IIT Guwahati visit underprivileged children in various corners of India. Udaan reached 52 cities in 2016.^[26][27][28] In Alcheringa 2018, "Desh Ka Sandesh" was organised under the umbrella of Udaan.

The underlying idea of the campaign North-East Unveiled is to promote a shared identity of North-East India with the rest of the nation while promoting its tourism, food, general practices and removing any stereotypes about North East India. This was done by releasing a series of videos highlighting the above. The North East Social Entrepreneurship Summit and The North East Townhall Discussions were held during Alcheringa 2016.^[2][18]

Alcheringa has in the past associated with freecharge, Swiggy, OnePlus, Hero MotoCorp, Wipro,^[2] State Bank of India, Indian Oil, Maruti Suzuki, Ola, FastTrack, Daikin, Viber, Coca-Cola, KitKat and Baskin Robbins.

In the media sector, Alcheringa has been associated with the RED FM, The Telegraph, The Assam Tribune, Business India, North East Today, Metalbase India, etc.

 

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