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market town and civil parish in the English county of Norfolk
Europe > Britain and Ireland > United Kingdom > England > East of England > Norfolk (England) > Swaffham

Swaffham is a picturesque market town in the west of Norfolk. It became famous as one of the principal filming locations for the ITV television series Kingdom from 2007 to 2009.

Understand

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Swaffham's wind turbines

The town grew to prominence during mediaeval times based on local agriculture. Historically a town whose prosperity came from sheep and wool and thus the town has an unusually large market place (for the population). Whilst many of the buildings have Georgian and Victorian facades on older mediaeval buildings.

Get in

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By road

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Swaffham is near the crossroads of the west–east (Kings Lynn (15 miles) to Norwich (30 miles)) A47 and the south-north A1065 (London, Cambridge and Newmarket to Fakenham and North Norfolk). These two busy routes provide Swaffham with a large volume of passing trade and travellers, especially at weekends and during the summer months.

By bus

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Swaffham's most frequent and important bus connection is the Excell X1 regional bus. Services call every half hour (Monday to Saturday) or hourly (Sundays) in both directions:

Passengers travelling by train to or from Peterborough can buy a through rail ticket to/from Swaffham on the X1 bus, thereby saving on the combined cost of train and bus tickets.

Swaffham has daily National Express service on two routes:

and

Details of additional rural bus routes between Swaffham and neighbouring towns and villages can be found on the website of Traveline East Anglia or by calling the National Traveline service on 0870-608-2-608.

By train

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There are stations on different lines, approximately equidistant to Swaffham.

By bicycle & on foot

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  • 1 Peddars Way. Long-distance footpath (46 miles) passes close by the town. Much of the path can be used by cyclists. The path runs from Hunstanton on the North Norfolk Coast to close to Thetford Peddars Way (Q2066153) on Wikidata Peddars Way on Wikipedia (updated Jun 2017)

Get around

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Swaffham is small enough to be easily explored on foot. There are a number of public transport options within the town, but not train services.

Oxburgh Hall
  • 1 Swaffham Museum, 4 London St, Swaffham PE37 7DQ, ☏ +44 1760 721230. M-F 10AM-4PM, Sa 10AM-1PM. Adults £3, children £1, concessions £2. 
  • 2 Ecotech Centre, The Green Britain Centre, Turbine Way, Swaffham PE37 7HT (5 min walk from town centre), ☏ +44 1760 726100. M-F 10AM-4PM. Windmill tours at 11AM, 1PM & 3PM adults £6, children £4, concessions £5. Swaffham Wind Turbine (Q25935430) on Wikidata (updated May 2017)
  • 3 Castle Acre Priory, Priory Rd, Castle Acre, King's Lynn PE32 2XD (5 miles north of Swaffham), ☏ +44 1760 755394. Adults £7, children £4.20, concessions £6.30. Castle Acre Priory (Q5049978) on Wikidata Castle Acre Priory on Wikipedia (updated May 2017)
  • 4 Castle Acre Castle and Bailey Gate, Pye’s Lane, Castle Acre, King’s Lynn PE32 2XB (5 miles N of Swaffham). Open any reasonable time during daylight hours. Free. Castle Acre Castle, town defences and Bailey Gate (Q17677383) on Wikidata Castle Acre Castle on Wikipedia (updated May 2017)
  • 5 Oxburgh Hall, Oxborough PE33 9PS (7 miles SW of Swaffham), ☏ +44 1366 328258, . House & garden: adult £10.40, child £5.20; garden & estate only: adult £5.80, child £2.90. Oxburgh Hall (Q7115152) on Wikidata Oxburgh Hall on Wikipedia (updated May 2017)
  • 6 Gooderstone Water Gardens, The Street, Gooderstone PE33 9BP, ☏ +44 1603 712913. Daily 10AM-5:30PM. "A meadow too wet for cattle to graze" so nothing daunted, the landowner created a water garden from 1970. They fell derelict after his death but were re-opened in 2003. Adult £7. (updated Apr 2021)
  • Saturday Market, Market Place, Swaffham, PE37 7AB, ☏ +44 1760 722922, . Sa 9AM-4PM. The market square is occupied by stalls, and the town is usually bustling with people from surrounding towns and villages. Fresh meat, fish, fruit and vegetables are widely available, as well as more specialised local produce. (updated May 2017)
  • Indoor Friday Market, Market Place, Swaffham, ☏ +44 7957 862239 (mobile). F 9AM-2PM. Around 20 stalls. (updated May 2017)
  • 1 Waitrose, Castle Acre Rd, Swaffham, PE37 7HT, ☏ +44 1760 336307. M-Th 7:30AM-8PM, F 7:30AM-9PM, Sa 7:30AM-8PM, Su 10AM-4PM. Petrol station (different hours), ATMs, cafe, payphone. (updated May 2017)
  • 2 Adsa, Lynn St, Swaffham, PE37 7AU, ☏ +44 1760 774500. M-Sa 7AM-11PM, Su 10AM-4PM. ATMs (updated May 2017)
  • 1 The Market Cross Cafe & Bar, 15 Market Pl, Swaffham, PE37 7AB (on the marketplace), ☏ +44 1760 336671. Highly rated, providing customers with hot and cold food and drink throughout the day. (updated May 2017)
  • 2 The East Garden, 7 London St, Swaffham, PE37 7DD, ☏ +44 1760 725722. Tu-Th noon-2PM & 5-10PM, F Sa noon-2PM & 5-10:30PM, Su noon-2PM & 5-10PM. Chinese restaurant. (updated May 2017)
  • 3 Mother Hubbards, 91 Market Place, Swaffham, PE37 7AQ, ☏ +44 1760 721933, . M-Th 11:30AM-2PM & 4:30-95-10PM, Sa 10:30AM-11PM, Su 2-9PM. Fish & chip restaurant & take-away. (updated May 2017)
  • Red Lion, 87 Market Place Swaffham PE37 7AQ, ☏ +44 1760 721022, . Meals are served from noon to 85-10PM every day. Also cater for vegetarian and gluten-free: please ask. 10 rooms available with 6 en suite and 4 family shared en suite rooms. (updated Sep 2019)

Drink

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The Greyhound Inn

Sleep

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  • 1 Strattons Hotel, 4 Ash Close, Swaffham PE37 7NH, ☏ +44 1760 723845. Upscale hotel in a Palladian villa, with 14 elegant luxurious rooms and award-winning restaurant. B&B double from £100. (updated Jun 2020)
  • 2 Best Western (Hotel), Station St, Swaffham, PE37 7LJ, ☏ +44 844 387 6162 (premium). Check-in: 2PM, check-out: 11AM. Free Wi-Fi. Pets allowed in rooms (£10 per night). (updated May 2017)
  • 3 The Vines (B&B), The Street, Great Cressingham, Norfolk, IP25 6NL (6 miles S of town), ☏ +44 1760 756303, . Dogs allowed (charged for). (updated May 2017)
  • 4 Baileygate B&B, Marcon House, Bailey St, Castle Acre, Kings Lynn, PE32 2AG (5 miles N of town), ☏ +44 1760 755673, . Single occupancy £60 a night, double/twin occupancy £80 a night. (updated May 2017)

Connect

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Swaffham and its approach roads have 4G from all UK carriers. As of Sept 2022, 5G has not reached this area.

Go next

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Routes through Swaffham
Peterborough ← King's Lynn ←  W  E  → Dereham → Norwich


This city travel guide to Swaffham is a usable article. It has information on how to get there and on restaurants and hotels. An adventurous person could use this article, but please feel free to improve it by editing the page.
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