Lift (drink)
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| Country of origin | Australia |
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| Introduced | 1990; 33 years ago |
| Discontinued | 2022 (Australia) |
| Color | Yellow |
| Flavor | Lemon |
 | This article needs additional citations for verification. (November 2023) |
Lift was a range of soft drinks produced by The Coca-Cola Company that has been available in Australia, New Zealand, Chile, Germany, Austria, Philippines and Eastern Europe since the 1970s, which is carbonated and flavored with fruit juice. In Australia and New Zealand, a standard bottle of Lift is lemon flavoured, whereas in Germany and other markets the default flavour is Apple.
Lift Apple and Lift Lemon were previously part of eight international soda flavors featured and available for tasting at Club Cool in Epcot.
History
[edit]Australia and New Zealand
[edit]Lift was introduced in Australia and New Zealand in the 1990s as a replacement for the Mello Yello brand. Mello Yello had replaced Leed Lemon Soda Squash in the early 1980s, which was a variant of the Leed Lemonade brand. The only flavour in the Lift range (besides limited time flavours) was Lemon. In 2015 it was rebranded as Fanta Lemon Lift and then back to the original Lift in 2016 with a flavour change, supposedly making the drink more sour.
Lift was discontinued in the Australian market in September 2022 and replaced by a new lemon flavour of Sprite with caffeine, known as Sprite Lemon+.[1] This flavour was announced by Coca-Cola Europacific Partners on 13 September 2022, following months of rumours on social media.[2] Rumours also spread around this time claiming that Lift would be discontinued across New Zealand. As a result, Coca-Cola released a statement saying that it would not be discontinued in New Zealand.[3][4]
Germany
[edit]Lift was originally introduced in Germany in 1974 with lemon juice.
In Germany, Lift Apfelschorle consists of 55% apple juice and water without additional flavouring. Variations include Lift Apfel and Grapefruit, which contains apple and grapefruit juice.
See also
[edit]
References
[edit]- ^ Poposki, Claudia (3 October 2022). "Sprite releases two new flavours with a caffeine twist". news.com.au. Retrieved 5 September 2022.
- ^ Delaney, Ailish (13 September 2022). "Popular soft drink to be discontinued nationwide". 7NEWS.com.au. Retrieved 13 September 2022.
- ^ Barton, Monika. "Lift Finally Addresses The Rumours Its Being Discontinued In NZ". The Edge. Retrieved 21 December 2023.
- ^ "Coca-Cola addresses rumours that lemon soft drink Lift is being discontinued in New Zealand". Newshub. Retrieved 2023-11-14.
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