Design director - Wikipedia

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A design director (also called Director of Design^[1]^[2]) is a position usually found within the software development, web development, product design, advertising, media, automotive or movie industries, but may be useful in other product focused organizations as well. The duties has similarities to that of a creative instructor but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.

Whereas distinction between the two positions is that advertising creative directors are usually promoted from copyrighting or art directing positions. Design directors, on the other hand, are promoted from senior designer positions. Design directors also require a much greater technical understanding of design process and techniques with cross platform and multi-disciplinary team application of their work also common place. As a role design directors are not only concerned with the creative elements, but also business, production and user facing experiences.

References

[edit]

^ Communications, Bugatti (2023-08-01). "Frank Heyl begins new chapter as Bugatti Director of Design – Bugatti Newsroom". newsroom.bugatti.com. Retrieved 2024-02-14.
^ "Bentley Motors Appoints Robin Page as New Director of Design". en. Retrieved 2024-02-14.

Design

Disciplines

Communication design	Advertising Book design Brand design Exhibit design Film title design Graphic design Motion Postage stamp design Print design Illustration Information design Instructional design News design Photography Retail design Signage / Traffic sign design Typography / Type design Video design Visual merchandising
Environmental design	Architecture Architectural lighting design Building design Passive solar Ecological design Environmental impact design Garden design Computer-aided Healthy community design Hotel design Interior architecture Interior design EID Keyline design Landscape architecture Sustainable Landscape design Spatial design Urban design
Industrial design	Automotive design Automotive suspension design CMF design Corrugated box design Electric guitar design Furniture design Sustainable Hardware interface design Motorcycle design Packaging and labeling Photographic lens design Product design Production design Sensory design Service design
Interaction design	Experience design EED Game design Level design Video game design Hardware interface design Icon design Immersive design Information design Sonic interaction design User experience design User interface design Web design
Other applied arts	Public art design Ceramic / glass design Fashion design Costume design Jewellery design Floral design Game art design Property design Scenic design Sound design Stage/set lighting design Textile design
Other design & engineering	Algorithm design Behavioural design Boiler design Database design Drug design Electrical system design Experimental design Filter design Geometric design Work design Integrated circuit design Circuit design Physical design Power network design Mechanism design Nuclear weapon design Nucleic acid design Organization design Process design Processor design Protein design Research design Social design Software design Spacecraft design Strategic design Systems design

Approaches

Tools
Intellectual property
Organizations
Awards

Tools	AAD Architectural model Blueprint Comprehensive layout CAD CAID Virtual home design software CAutoD Design quality indicator Electronic design automation Flowchart Mockup Design specification Prototype Sketch Storyboard Technical drawing HTML editor Website wireframe
Intellectual property	Community design Design around Design infringement Design patent Fashion design copyright Geschmacksmuster Industrial design rights European Union
Organizations	American Institute of Graphic Arts Chartered Society of Designers Design and Industries Association Design Council International Forum Design Design Research Society
Awards	European Design Award German Design Award Good Design Award (Museum of Modern Art) Good Design Award (Chicago Athenaeum) Graphex IF Product Design Award James Dyson Award Prince Philip Designers Prize

See also

References