Dagupan Bus Company

Dagupan Bus Company
	A regular aircon bus of Dagupan Bus Company at Dau Bus Terminal, Mabalacat, Pampanga
Parent	JAC Liner; Genesis Transport
Founded	1974; 50 years ago
Headquarters	EDSA cor. New York St., Cubao, Quezon City
Locale	Luzon
Service area	Pangasinan; Central Luzon; Metro Manila; Baguio;
Hubs	Cubao
Fleet	200+
Operator	Dagupan Bus Co., Inc.; (1974–2015); JAC Liner; (2015–present); North Genesis; (2015–present);

Dagupan Bus Co., Inc., is a provincial bus company based in Dagupan, Pangasinan. This company was a sister company of Saulog Transit up until the company's management was transferred to JAC Liner Inc., and Genesis Transport (as North Genesis) following Dagupan Bus' sellout in 2015.

History

Dagupan Bus Co., Inc. started its operation in 1974 when they acquired the franchise of Villarey Transit, also a provincial bus company with only six Mitsubishi Fuso buses, through Saulog Transit Inc. to be able to expand its operation to Northern Luzon. They used an old livery of dirty white with maroon, red, and green stripes. Later, it has adopted the use of dirty white livery and red stripes during its re-fleeting of units in 2007.

Issues and Controversies

The Quezon City Regional Trial Court issued the writ of preliminary injunction against the Saulog group of companies who attempted to sell their stocks to other bus companies.^[1]

Another controversy regarding Saulog Transit Inc. and Dagupan Bus Co., Inc. was a conflict which sparked between the Saulog stakeholders after the assassinations of their ancestors. Eliseo Saulog, the founder of Saulog Transit Inc. and father of the Saulog children, Ignacio Saulog, Luciano Saulog, Teodoro Saulog, Virginia Saulog, Dr. Melquiades Saulog, Maura Saulog-Aguinaldo, Lilia Saulog-Venturina, and Dr. Marietta Saulog-Vergara, was shot and killed in 1960 by an unidentified gunman, while the family patriarch, Ruben Saulog, father of the current chief executive and one of the eight children of the founder, was also assassinated in 1990. Until then, the case of such killings were still uncertain and unresolved. The attempts to sell the two companies were assured by the lawyer Bernard Saulog, who got 75% of the total ₱1.4 B assets, while the remaining 25% were given to the rest of the clan members. Unfortunately, Teodoro Saulog and his clan members refused to give up Saulog Transit Inc. and Dagupan Bus Co., Inc.^[2]

In 2014, Dagupan Bus Co., Inc together with Mt. Province Cable Tours sold their franchises to G.V. Florida Transport for their routes in Baguio to areas within Benguet and Mountain Province. A "private transaction" was entered into by the said companies, and the franchise rights were failed to be transferred from Dagupan Bus and Mt. Province Cable Tours to G.V. Florida. The said "private transaction" was not honored by the Land Transportation Franchising and Regulatory Board (LTFRB), and was never known of, until February 2013, where one of their units fell into a ravine, killing 15 of its passengers.^[3]^[4] It resulted to them being suspended for 30 days and paying for damages.

Sellout to JAC Liner and Genesis Transport

A Dagupan Bus painted with JAC Liner's livery, a result to Dagupan Bus Co, Inc. 1533 soldout in 2015.

North Genesis 7749 at SM City Baguio, a former bus unit of Dagupan Bus.

A Hino RK1J bus of Dagupan Bus with the company's final livery before the sold-out in 2015.

On December 1, 2010 Genesis Transport Service acquired Saulog Transit where they both signed a memorandum of agreement for the long-time cooperation and allocation of the franchise of the former. Genesis Transport answered all of the assets of Saulog Transit when it was found out that the Saulog clan was unable to shoulder all of the annual employees' contributions to the Social Security System, Home Development Mutual Fund (Pag-Ibig), and PhilHealth. Hence, Saulog Transit and Dagupan Bus Co., Inc. acquired new bus units.

In 2011, Dagupan Bus Co. gave up the routes going to Cagayan Valley, which they transferred to GV Florida Transport, using ordinary buses manufactured by Del Monte Motor Works, Inc. as part of the signed agreement by Saulog Transit and Genesis Transport.

In 2015, JAC Liner Inc. and Genesis Transport took over the management of Dagupan Bus. The Pangasinan routes of Dagupan Bus were acquired by JAC Liner but retained the "Dagupan Bus" name, while Genesis Transport took over their Baguio route under the name North Genesis.

Fleet

After their sell-out in 2015, Dagupan Bus has these units:

Yutong ZK6122HD9
Yutong ZK6119H2
Yutong ZK6119HA
Yutong ZK6107HA^[5]
DMMC DM 12 Hino RM2PSS
Daewoo BV115 (Airconditioned unit)
Daewoo BS106 (Airconditioned unit)
Daewoo BH117H (Airconditioned unit)
Golden Dragon XML6103^[6]
Golden Dragon XML6127

Before their sold-out in 2015, Dagupan Bus used to have these units:

Hino RK1JST
Hino RF821
Santarosa NV Nissan Diesel (Ordinary Fare unit)^[7]
Nissan Diesel Euro RB46S

Terminals

These are the combined terminals of Dagupan Bus and Pangasinan Solid North Transit

Metro Manila

Avienda, Manila
715 EDSA Cubao, Quezon City, 1112 Metro Manila
Solid North Terminal, EDSA Cubao, Pinagkaisahan, Quezon City

Provincial

618 Arellano St, Barangay Pantal, Dagupan, Pangasinan
Solid North Terminal, Downtown District, Dagupan, Pangasinan
Poblacion, Manaoag, Pangasinan
Solid North Terminal, San Carlos, Pangasinan
Poblacion East, Agno, Pangasinan
Quezon Avenue, Alaminos, Pangasinan
Luciente 1.0, Bolinao, Pangasinan
Avenida Rizal E Road, Poblacion, Lingayen, Pangasinan

Destinations

Under JAC Liner

With the management under JAC Liner Inc., Dagupan Bus uses the terminals and facilities of JAC Liner, including their main terminal in Cubao.

Metro Manila

Avienda, Manila
Cubao, Quezon City

Provincial

Inter-Provincial Routes

Dagupan - Baguio (via Agoo)

Under Genesis Transport (North Genesis)

Under the management of Genesis Transport, Dagupan Bus, under the name North Genesis uses the former terminal of Dagupan Bus in Cubao. They also share terminals and facilities of Genesis Transport.