Cinemax (Asian TV channel)

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Cinemax Asia

Country	Singapore
Broadcast area	Southeast Asia Japan South Korea China Hong Kong Macau Taiwan
Network	HBO Asia
Headquarters	Singapore (main) Mumbai
Programming
Language(s)	English (Hong Kong, Malaysia, Singapore and Philippines) Mandarin (Singapore, Mainland China, Taiwan, Malaysia, Hong Kong, Macau) Thai (Thailand) Korean (Korea) Japanese (Japan) Filipino (Philippines) Indonesian (Indonesia) Malay (Malaysia) Vietnamese (Vietnam)
Picture format	1080i HDTV (downscaled to 16:9 anamorphic widescreen or letterboxed 576i for the SDTV feed)
Ownership
Owner	HBO Asia Pte Ltd (Warner Bros. Discovery International) (Warner Bros. Discovery)
Sister channels	Warner TV HBO Cartoon Network Asia Cartoonito Asia CNN International HBO Signature HBO Hits HBO Family
History
Launched	November 15, 1996; 28 years ago (1996-11-15)
Replaced	FOX Action Movies (Cignal TV channel space)
Former names	Max (29 March 2009– 30 September 2012) Max by HBO (1 March 2017 - 1 May 2020, in Vietnam only)
Links
Website	www.cinemaxasia.com
Availability
Terrestrial
Nexmedia (Indonesia)	Channel 503

Cinemax Asia is a pan-Asian pay television channel. Part of the HBO Asia network, it features action, science-fiction, thriller, and adult comedy films.^[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on the Astrochannel number 18, on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998. In Singapore, it was added to Singapore Cable Vision on 1 April 1997.^[2] At the time, the channel had a complementary offer to HBO, with "thought-provoking movies of critical acclaim" and foreign feature films, all in English.^[2]

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.^{[clarification needed][3][4][5][6]}

On October 1, 2012, Max Asia reverted back to Cinemax Asia. Cinemax Asia has a yellow background color, but was replaced by a red color in 2016 with a more bolder approach to match its original American counterpart, with new action and thriller movies. In Vietnam, Cinemax was renamed as Max by HBO from March 1, 2017 to May 1, 2020.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.^[7]

• 
  Logo used in 2001-2008
• 
  Cinemax Old Logo in 2008-2009
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  Logo used in 2009-2012 after rebranded
• 
  Cinemax's New Logo in 2012-2016
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  Cinemax's logo used from 2017–present (2020-present in Vietnam)
• 
  MAX By HBO logo (2017-2020, in Vietnam only)

• HBO
• HBO Asia
• Cinemax
• Red by HBO

• Cinemax Asia's official site Archived 3 April 2006 at the Wayback Machine

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