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Cartoonito (Asian TV channel)

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Cartoonito
CountrySingapore (Southeast Asia)
China (East Asia)
Broadcast areaEast Asia
South East Asia
Pacific Islands
Maldives
Oceania
HeadquartersSingapore
Programming
Language(s)English
Chinese
Malay
Indonesian
Thai
Vietnamese (Voice-over)
Picture format1080i HDTV
(downscaled to 576i/480i for the SDTV feed)
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channelsCartoon Network Asia
Cartoon Network Philippines
CNN International
Cinemax Asia
HBO Asia
HLN
Warner TV
History
Launched
  • 1 December 2012; 11 years ago (2012-12-01) (original)
  • 28 July 2023; 15 months ago (2023-07-28) (relaunch)
ReplacedBoomerang
Closed
  • 1 January 2015; 9 years ago (2015-01-01) (original)

Cartoonito is the brand of two feeds that air animated series for preschoolers: Cartoonito Asia and Cartoonito Australia. Both are owned by Warner Bros. Discovery Asia-Pacific.

The original version of Cartoonito was launched on 1 December 2012, replacing Boomerang Asia. The channel would close on 1 January 2015, with Boomerang relaunched as part of the 2015 global rebrand.[1][2]

As part of Cartoonito's 2021 relaunch, the brand returned to Asia as a block on Cartoon Network and Boomerang in March and May 2022 respectively; the block shifted to Boomerang full-time in November. On 28 June 2023, Warner Bros. Discovery announced that Cartoonito would once again become its own channel, and the switchover from Boomerang took place on July 28.[3]

Availability

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Malaysia

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In Malaysia, Cartoonito broadcasts via Unifi TV plus local advertisements from the service providers.

Philippines

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In the Philippines, Cartoonito broadcasts as a channel and its programming came straight from the pan-Asian feed.

Thailand

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In Thailand, the pan-Asian feed was launched in 2020 on 3BB Giga TV. In May 2023, Cartoonito launched on AIS Play

Indonesia

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In Indonesia, Cartoonito Asia has been broadcast on Transvision (a subsidiary of CT Corp) and IndiHome TV (Telkom Indonesia). Some programs use Indonesian languages and are in English.

Vietnam

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In Vietnam, Cartoonito Asia broadcasts in Vietnamese with the name Boomerang Vietnam and localized Vietnamese commercials.

South Korea

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A separate South Korean television channel (Korean: 카투니토; RR: katun-ito) launched on 14 November 2015 as Boomerang.[4] It is owned by Warner Bros. Discovery Korea Ltd. and is located in Seoul. The channel rebranded as Cartoonito on 1 July 2024.

Taiwan

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In Taiwan, Cartoonito broadcasts in Taiwanese Mandarin.

Oceania

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A Cartoonito block was launched on July 4, 2022 on both Cartoon Network and Boomerang.[5][6] This coincided with its Asian counterpart.[7][8]

References

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  1. ^ "Boomerang Bounces Back to Asia". Animation World Network. Archived from the original on 25 November 2021. Retrieved 25 November 2021.
  2. ^ "Astro perkenal dua saluran baharu bagi pek hiburan kanak-kanak" (in Malay). Astro Awani. 11 December 2020. Archived from the original on 22 March 2023. Retrieved 22 December 2020.
  3. ^ Frater, Patrick (27 June 2023). "WBD's Boomerang Channel Rebrands as Cartoonito in Asia". Variety. Archived from the original on 28 June 2023. Retrieved 28 June 2023.
  4. ^ "Boomerang launches in Korea with new content". Jade Burke. Archived from the original on 19 November 2015. Retrieved 11 November 2015.
  5. ^ "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
  6. ^ Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.
  7. ^ "Preschool Brand 'Cartoonito' Launches on Cartoon Network in Asia". Google Docs. Retrieved 28 March 2022.
  8. ^ Perry, Kevin (4 July 2022). "Brand new block of dedicated kids preschool programming CARTOONITO launches this week on FOXTEL". TV Blackbox. Retrieved 4 July 2022.
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