Vel Soap

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Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")^[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,^[2]^: 123 the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.^[2]^: 128^[3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

References

^ Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
^ ^a ^b Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
^ "Colgate.com - News".

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[RivkinSutherland2005-1] Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.

[Cox2008-123-2] Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.

[3] "Colgate.com - News".

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