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{{Short description|Soft drink brand}}
{{Refimprove|date=December 2009}}
{{Infobox beverage
{{Infobox beverage
|name = Dr. Brown's
| name = Dr. Brown's
| image =
|image =<!-- Deleted image removed: [[File:Drbrowns-blackcherry-single250.jpg|250px]] -->
| caption =
<!--|upright=1.0-->
| type = [[Soft drink|Soda]]
|caption =
| manufacturer = Dr. Brown's Beverage Company, L.P.
|type = [[Soft drink|Soda]]
| origin = New York, United States
|manufacturer = [[J & R Bottling]]
<!--|headquarters = -->| introduced = 1869
|origin = New York, United States
<!--|headquarters = -->
|introduced = 1869
<!--|color = -->
<!--|color = -->
<!--|flavor = -->
<!--|flavor = -->
<!--|variants = -->
<!--|variants = -->
<!--|related = -->
<!--|related = -->
<!--|website = -->
<!--|website = -->}}
'''Dr. Brown's''' is a brand of [[soft drink]] made by Dr. Brown's Beverage Company, L.P. It is popular in the [[New York City]] region and [[South Florida|South]] [[Florida]], but it can also be found in [[Jewish]] [[delicatessen]]s and upscale supermarkets around the [[United States]] and in English-speaking neighborhoods in [[Israel]]. Slogans for the products have included "Imported From the Old Neighborhood" and "Taste of the Town".<ref name="LAT">Hillinger, Charles [https://www.nytimes.com/article_name.html "Drink of the Deli People : Dr. Brown's Cream Soda Making Its Mark Outside of New York"], ''Los Angeles Times'', July 04, 1986. Accessed December 5, 2014.</ref>
}}
{{Refimprove|date=December 2009}}
'''Dr. Brown's''' is a brand of [[soft drink]] made by [[J & R Bottling]]. It is popular in the [[New York City]] region and [[South Florida|South]] [[Florida]], but it can also be found in [[Jewish]] [[delicatessen]]s and upscale supermarkets around the [[United States]]. Slogans for the products have included: "Imported From the Old Neighborhood" and "Taste of the Town." <ref name="LAT">Hillinger, Charles [https://www.nytimes.com/article_name.html "Drink of the Deli People : Dr. Brown's Cream Soda Making Its Mark Outside of New York"], ''Los Angeles Times'', July 04, 1986. Accessed December 5, 2014.</ref>

Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods.<ref>{{cite journal |last1=Nickell |first1=Joe |year=2011 |title='Pop' Culture: Patent Medicines Become Soda Drinks |journal=[[Skeptical Inquirer]] |volume=35 |issue=1 |pages=14–17 |publisher=[[Committee for Skeptical Inquiry]] |doi= |url= |accessdate= }}</ref><ref name=LAT/> According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known as [[Cel-Ray]], which was advertised as a "pure beverage for the nerves."<ref name="Ox">Yin, Sandra ''The Oxford Encyclopedia of Food and Drink in America, Volume 1'', p. 651.</ref>

In the early 1930s, before [[Coca-Cola]] received [[kosher]] certification, many Jewish people drank Cel-Ray soda as well as the other flavored soda that had been created by Dr. Brown. In the last 25 years, the cans were redesigned by [[Herb Lubalin]]. Each of the six Dr. Brown's flavors is packaged with a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York.


Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods.<ref>{{cite journal |last1=Nickell |first1=Joe |year=2011 |title='Pop' Culture: Patent Medicines Become Soda Drinks |journal=[[Skeptical Inquirer]] |volume=35 |issue=1 |pages=14–17 |publisher=[[Committee for Skeptical Inquiry]] }}</ref><ref name=LAT/> According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known as [[Cel-Ray]], which was advertised as a "pure beverage for the nerves".<ref name="Ox">Yin, Sandra ''The Oxford Encyclopedia of Food and Drink in America'', Volume 1, p. 651.</ref> However, some have speculated that there may never have been a Dr. Brown and that the name may have been only a marketing invention.<ref>{{cite web |title=Cel-Ray |url=https://www.atlasobscura.com/foods/cel-ray-celery-soda |website=[[Atlas Obscura]] |access-date=2020-08-19}}</ref><ref>{{cite news |last1=Pollak |first1=Michael |title=Answers to Questions About New York |url=https://www.nytimes.com/2011/10/16/nyregion/answers-to-questions-about-new-york.html |access-date=2020-08-19 |work=[[The New York Times]] |date=October 14, 2011}}</ref>
In 2013, J & R Bottling transferred the bottling rights to [[LA Bottleworks]]. The bottling of the product will continue to be produced at the same facility. As of 2014, Dr Brown's is produced by [[PepsiCo]] in their New York City [[bottling plant]]. Dr. Brown's is owned by the Honickman Beverage Group.
[[File:Dr Browns line 12oz.jpg|thumb|12 oz line for Dr. Browns Soda]]


In the early 1930s, before [[Coca-Cola]] received [[kosher]] certification, many Jews drank Cel-Ray soda as well as the other soda flavors that had been created by Dr. Brown's. The labels were designed in the 1970s by [[Herb Lubalin]] and features a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York.<ref>{{cite web |last1=Schneider |first1=Daniel B. |title=F.Y.I. |url=https://www.nytimes.com/1996/12/22/nyregion/fyi-839582.html |website=The New York Times |access-date=15 May 2023 |date=22 December 1996}}</ref>
Dr. Brown's varieties include: [[cream soda]] (regular and diet), [[black cherry]] soda (regular and diet), [[Orange soft drink|orange soda]], [[ginger ale]], [[root beer]], and [[Cel-Ray]] ([[celery]]-flavored [[Soft drink|soda]]).
[[File:Dr. Brown's Root Beer (9382470662).jpg|thumb]]
Dr. Brown's varieties include [[cream soda|The Original Cream Soda]] (regular and diet), [[black cherry|Black Cherry]] soda (regular and diet), [[ginger ale|Ginger Ale]], [[root beer|Root Beer (regular and diet)]], and [[Cel-Ray]] ([[celery]]-flavored [[Soft drink|soda]]). Former flavors include Cola, Orange, Grape, Tune-Up (Lemon) and Club Soda.


Dr. Brown's soda is typically sold in 12-ounce cans and in one-liter and plastic bottles as well as two-liters in Black Cherry, Cream, and Root Beer flavors. Dr. Brown's soda is also available in a 6-pack of 12-ounce glass bottles.
Dr. Brown's soda is typically sold in 12-ounce cans and two-liter bottles.


==See also==
==See also==
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{{Reflist}}
{{Reflist}}


[[Category:American soft drinks]]
[[Category:Jewish cuisine]]
[[Category:1869 introductions]]
[[Category:1869 introductions]]
[[Category:Kosher food]]
[[Category:American soft drink brands]]
[[Category:Israeli drinks]]
[[Category:Jewish American cuisine]]
[[Category:Jews and Judaism in New York City]]
[[Category:Jews and Judaism in Florida]]
[[Category:Kosher drinks]]


{{Soft-drink-stub}}
{{Soft-drink-stub}}

Latest revision as of 18:26, 2 May 2024

Dr. Brown's
TypeSoda
ManufacturerDr. Brown's Beverage Company, L.P.
Country of origin New York, United States
Introduced1869

Dr. Brown's is a brand of soft drink made by Dr. Brown's Beverage Company, L.P. It is popular in the New York City region and South Florida, but it can also be found in Jewish delicatessens and upscale supermarkets around the United States and in English-speaking neighborhoods in Israel. Slogans for the products have included "Imported From the Old Neighborhood" and "Taste of the Town".[1]

Dr. Brown's was created in 1869 and was commonly sold in New York delicatessens and by soda salesmen who sold the product from door to door in Jewish neighborhoods.[2][1] According to former marketing director, Harry Gold, a New York doctor used celery seeds and sugar to invent the soda and celery tonic now known as Cel-Ray, which was advertised as a "pure beverage for the nerves".[3] However, some have speculated that there may never have been a Dr. Brown and that the name may have been only a marketing invention.[4][5]

In the early 1930s, before Coca-Cola received kosher certification, many Jews drank Cel-Ray soda as well as the other soda flavors that had been created by Dr. Brown's. The labels were designed in the 1970s by Herb Lubalin and features a New York vignette taken from old prints, to emphasize the brand's origins in 1800s New York.[6]

Dr. Brown's varieties include The Original Cream Soda (regular and diet), Black Cherry soda (regular and diet), Ginger Ale, Root Beer (regular and diet), and Cel-Ray (celery-flavored soda). Former flavors include Cola, Orange, Grape, Tune-Up (Lemon) and Club Soda.

Dr. Brown's soda is typically sold in 12-ounce cans and two-liter bottles.

See also

[edit]

References

[edit]
  1. ^ a b Hillinger, Charles "Drink of the Deli People : Dr. Brown's Cream Soda Making Its Mark Outside of New York", Los Angeles Times, July 04, 1986. Accessed December 5, 2014.
  2. ^ Nickell, Joe (2011). "'Pop' Culture: Patent Medicines Become Soda Drinks". Skeptical Inquirer. 35 (1). Committee for Skeptical Inquiry: 14–17.
  3. ^ Yin, Sandra The Oxford Encyclopedia of Food and Drink in America, Volume 1, p. 651.
  4. ^ "Cel-Ray". Atlas Obscura. Retrieved 2020-08-19.
  5. ^ Pollak, Michael (October 14, 2011). "Answers to Questions About New York". The New York Times. Retrieved 2020-08-19.
  6. ^ Schneider, Daniel B. (22 December 1996). "F.Y.I." The New York Times. Retrieved 15 May 2023.