branding

branding (countable and uncountable, plural brandings)

1. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.
   • 1922, Maneckji Nusservanji Dhalla, Zoroastrian Civilization‎^[1], page 115:

     Punishment for theft was inflicted, either by fine, imprisonment, or hard labour, or by branding.

   • 2008 May 18, Mitch Keller, “Ink-Stained and Loving It”, in New York Times‎^[2]:

     Tattoos, in particular, are not the radical brandings, the bold violations of flesh and propriety, they once were.

2. The promotion of a commercial brand of product in order to give it greater public awareness.

branding

1. present participle and gerund of brand

• branding iron
• branding moment

From Dutch branding.

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branding (uncountable)

1. breakers, surf

From branden (“burn”) +‎ -ing, compare aestus, which means both fire and tide.

• IPA^(key): /ˈbrɑn.dɪŋ/

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• Hyphenation: bran‧ding

branding f (plural brandingen, diminutive brandinkje n)

1. breakers (foaming waves), surf

• brandingloper

• Afrikaans: branding
• → German: Brandung
• → Sranan Tongo: plana, prana

Unadapted borrowing from English branding.

• IPA^(key): /ˈbɾandin/ [ˈbɾãn̪.d̪ĩn]
• Rhymes: -andin
• Syllabification: bran‧ding

branding m (plural brandings)

1. (marketing) branding