burnt toast theory

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English

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Etymology

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Possibly first used in a video posted April 4, 2023 to Instagram by @latenightepiphanies_, who explained: "it's basically the theory that if you burn your toast in the morning (something challenging happens), the time you spend making another toast may have saved you from a car accident. [] everything happens for a reason."[1] The concept was popularized on TikTok around January 2024.

Pronunciation

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  • Audio (US):(file)

Proper noun

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burnt toast theory

  1. (Internet slang) The mindset that a seemingly negative event in a person's life could have actually prevented something even worse from occurring.
    • 2023 August 21, Raven Saunt, “'Burnt toast theory' that promises to CURE anxiety and eradicate stress takes the internet by storm”, in Daily Mail[2], London: DMG Media, →ISSN, →OCLC, archived from the original on 2023-11-16:
      A woman has been widely praised on social media after explaining how the 'burnt toast' theory can be a remedy for anxiety.
    • 2024 January 16, Shaeden Berry, “TikTok’s Burnt Toast Theory Is All About Embracing Life’s Frustrations”, in Refinery29[3], archived from the original on 2024-01-30:
      So many of us search for ideas like the burnt toast theory to help us find meaning in terrible moments, but why?
    • 2024 January 18, “'Burnt Toast Theory': What It Is And Why It Went Viral”, in HuffPost[4], archived from the original on 2024-01-29:
      One TikToker who applied burnt toast theory to her dating life said that under this helpful mindset, if "somebody ghosts you, great. They've spared you from their inability to communicate."

References

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  1. ^ @latenightepiphanies_ (2023 April 4) Instagram[1], archived from the original on 30 January 2024