money bomb

Coined in 2007 by the Ron Paul presidential campaign

money bomb (plural money bombs)

1. (US, politics) An intense, short-term Internet fundraising campaign, usually taking 24 hours or less.
   • 2007 December 17, Kenneth P. Vogel, “'Money bomb': Ron Paul raises $6 million in 24-hour period”, in USA Today‎^[1]:

     He set up a website that solicited pledges for contributions to be made directly to the Paul campaign on that day — a technique that became known as a "money bomb," which he used again to such great effect Sunday.

   • 2008, Mark Frazier, Ron Paul Revolution: History in the Making‎^[2], page 98:

     After the November 5th money bomb, an Obama supporter tried to have a money bomb for Obama.

• money bomb on Wikipedia.Wikipedia