dark post

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dark post (plural dark posts)

1. (social media) A social media ad which doesn't appear on the poster's timeline.
   • 2017 September 20, Michael Zumstein, “The Real Trouble With Trump's 'Dark Post' Facebook Ads”, in Wired‎^[1], archived from the original on 2024-05-10:

     “The only way an ad isn’t a ‘dark post’ is if you’re promoting an organic News Feed post,” says Gary Coby, former director of advertising at the Republican National Committee, who worked on the Trump campaign. “It’s impossible to properly use the Facebook platform, to test or buy at scale, with just organic posts.”