Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-experiment Analysis,
Prof Rajagopal,
from Tecnológico de Monterrey, Campus Ciudad de México
(2006)
Keywords: Advertising, media communication, brand extension, customer value, cognitive behavior, decision making
Consumer Response to Seasonal Clearance Sales: Experimental Analysis of Consumer Personality Traits in Self Service Stores,
Prof Rajagopal,
from Tecnológico de Monterrey, Campus Ciudad de México
(2006)
Keywords: Customer value, product attractiveness, advertising, sales motivation, retailing, brand value
Differences in job dissatisfaction across Europe,
Cheti Nicoletti,
from Institute for Social and Economic Research
(2006)
Understanding Instrumental Variables in Models with Essential Heterogeneity,
James Heckman, Sergio Urzua and Edward Vytlacil,
from National Bureau of Economic Research, Inc
(2006)
Marketing underutilized plant species for the benefit of the poor: a conceptual framework,
Guillaume Gruère, Alessandra Giuliani and Melinda Smale,
from International Food Policy Research Institute (IFPRI)
(2006)
Keywords: Underutilized species, Agricultural biodiversity, Agricultural marketing, Agricultural development, Niche markets,