Product placement in video games as a marketing strategy: an attempt to analysis in Disney company,
Elena Pardo, Inés Küster Boluda and Torpong Suemanotham,
from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)
(2010)
Keywords: product placement strategies, effectiveness, qualitative study estratategias de product placement, eficacia, estudio cualitativo
Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones,
Inés Küster Boluda, Natalia Vila López and Vicente Castillo,
from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)
(2010)
Keywords: product placement, emociones, videojuegos, concept mapping. product placement, emotions, videogames, concept mapping
Spatial density, average prices and price dispersion. Evidence from the Spanish hotel industry,
Jacint Balaguer and José C. Pernías,
from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)
(2010)
Keywords: Nivel de precios, dispersión de precios, competencia espacial, sector hotelero. Price level, price dispersion, spatial competition, hotel industry
Getting to theTop of Mind: How Reminders Increase Saving,
Dean Karlan, Sendhil Mullainathan, Margaret McConnell and Jonathan Zinman,
from eSocialSciences
(2010)
Keywords: IntertemporalConsumerChoice,Savings,Attention
Pricing policy in the presence of pro-environmental consumers,
Evens Salies,
from Observatoire Francais des Conjonctures Economiques (OFCE)
(2010)
Open source GIS based strategies for firms: a spatial analysis application to the inland terminal of Livorno,
Filippo Randelli,
from Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa
(2010)
Keywords: spatial analysis, open source, Geographic Information System (GIS), geography, inland port