Search Results

Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus,
Ayaz Ahmad, Salniza Md. Salleh and Selvan a/l Perumal, in Pakistan Journal of Humanities and Social Sciences (2018)
Keywords: Antecedents, Resources, Capabilities, Integrated Marketing Communications, Marketing Database, Information Technology

Database system selection for marketing strategies support in information systems,
František Dařena, in Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis (2007)
Keywords: marketing strategy, database management system, database comparison, Business Intelligence, data integration

Database management systems in wood entrepreneurship and marketing,
Ioakeim Tzoulis, Zacharoula Andreopoulou, Christiana Koliouska, Georgios Tsekouropoulos and Vagis Samathrakis, in International Journal of Agricultural Resources, Governance and Ecology (2014)
Keywords: database management systems; DBMS; marketing; entrepreneurship; wood products; timber species; wood properties; wood origin.

Interactive Profiler: An Intuitive, Web-Based Statistical Application in Visualizing Educational and Marketing Databases,
Edward H. Ip, Phillip Leung and Joseph Johnson, in Journal of Educational and Behavioral Statistics (2004)
Keywords: dynamic scatterplot; federal database; Java program; marketing database; multivariate multiway table; NAEP

Managing the Quality of Marketing Data: Cost/benefit Tradeoffs and Optimal Configuration,
Adir Even, G. Shankaranarayanan and Paul D. Berger, in Journal of Interactive Marketing (2010)
Keywords: Database marketing; Interactive marketing; Data quality management;

RECENT TENDENCIES IN DEVELOPMENT OF MARKETING – ATTENTION ON DIRECT MARKETING,
Stjepan Dvorski, Tihomir Vranešević and Damir Dobrinić, in Ekonomski pregled (2004)
Keywords: direct marketing; sale; communication; databases; media

The Approach of SMEs to Using the Customer Databases and CRM: Empirical Study in the Slovak Republic,
Lenka Ližbetinová, Peter Štarchoň, Dagmar Weberová, Eva Nedeliaková and Martina Juříková, in Sustainability (2019)
Keywords: SMEs; customer database; CRM; marketing trends; Slovakia

Database Marketing Increases Prospecting Effectiveness at Merrill Lynch,
Russell P. Labe, in Interfaces (1994)
Keywords: marketing, financial institutions: brokerage and trading

SOME ASPECTS ABOUT DIRECT MARKETING IN INSURANCE,
Narcis Mitu, in Revista Tinerilor Economisti (The Young Economists Journal) (2007)
Keywords: insurance, direct marketing, e-mail marketing, database, insurers

Dynamic Customer Management and the Value of One-to-One Marketing,
Romana Khan, Michael Lewis and Vishal Singh, in Marketing Science (2009)
Keywords: CRM, one-to-one marketing, promotions, dynamic programming, heterogeneity, database marketing

Martechs and Digital Marketing+ (Types of Digital Marketing),
Hashem Aghazadeh and Mozhde Khoshnevis, from Springer (2024)
Keywords: Digital service marketing, Digital B2B marketing, Digital relationship marketing, Digital guerrilla, Innovative and entrepreneurial marketing, Mobile marketing, Database marketing

The huge protein database that spawned AlphaFold and biology’s AI revolution,
Ewen Callaway, in Nature (2024)
Keywords: Databases

Contemporary Trends in the Development of Databases,
Mitko Radoev, in Ikonomiceski i Sotsialni Alternativi (2021)
Keywords: databases, relational databases, NoSQL databases

THE NOTORIETY OF BIBLIOMETRIC ANALYSIS IN THE FIELD OF MARKETING,
Adela Laura Popa, Naiana ÈšARCÄ‚, Simona Aurelia Bodog and Dinu-Vlad Sasu, in Annals of Faculty of Economics (2022)
Keywords: bibliometric analysis; literature review; marketing; VOSviewer; Scopus database

CONCEPTUAL CRM APPLICATION DATABASE MODEL IN THE FUNCTION OF PHYSICAL PRODUCTS DISTRIBUTION FOR KNOWN CUSTOMER,
Branimir Dukic, Sanja Dugandzic and Stojanka Dukic, in Business Logistics in Modern Management (2017)
Keywords: databases, relationship marketing, CRM, product distribution, information-communication technology

Marketing Recommender Systems: A New Approach in Digital Economy,
Loredana Mocean and Ciprian Marcel Pop, in Informatica Economica (2012)
Keywords: Marketing Recommender Systems, Information Systems, Database, Consumer Environment

Perspectives on Promotion and Database Marketing:The Collected Works of Robert C Blattberg,
Greg M Allenby, from World Scientific Publishing Co. Pte. Ltd. (2010)
Keywords: Quantitative Marketing, Tracker Model, Customer Level Data, Marketing-Mix Modeling

SQL OR NoSQL DATABASES? CRITICAL DIFFERENCES,
Ana-Gabriela Babucea, in Annals - Economy Series (2021)
Keywords: Databases, relational databases, NoSQL databases

Understanding Social Marketing and Well-being: A Review of Selective Databases,
Suhail Ahmad Bhat, Mushtaq Ahmad Darzi and Iqbal Ahmad Hakim, in Vikalpa: The Journal for Decision Makers (2019)
Keywords: Mediators; Moderators; Review; Social Marketing; Well-being

Marketing,
Anthony E. Gallo and Charles Handy, in Food Review/ National Food Review (1978)
Keywords: Marketing

Marketing,
Gerald Grinnell, in Food Review/ National Food Review (1978)
Keywords: Marketing

Marketing,
John Grace, from Caribbean Food Crops Society (1967)
Keywords: Marketing

Marketing,
Jean-François Notebaert and Bertrand Belvaux, from HAL (2024)
Keywords: Marketing

Application of Dynamic Programming Method to Marketing Decisions Based on Customer Database,
Zhao Zhongqiu, Li Xiaofei, Ma Baolong and Li Jinlin, in Journal of Systems Science and Information (2016)
Keywords: dynamic programming (DP), customer reward programs, marketing decisions, customer behavior

Database of economic refutation - a proposal,
Peter Bowbrick, from University Library of Munich, Germany (2022)
Keywords: database; refutations

Methods of administration of database productivity,
Veska Mihova and Aleksandrina Murdjeva, in Conferences of the department Informatics (2014)
Keywords: database, productivity

Dynamic administration of database productivity,
Veska Mihova and Aleksandrina Murdjeva, in Conferences of the department Informatics (2014)
Keywords: dministration of database

A database of examples,
Paul Dixon, Edwina Peart and Roy Carr-Hill, from Centre for Health Economics, University of York (1999)
Keywords: database, research, involvement

The New Marketing Imperatives: Marketing in the Electronic Age,
Michael Kare-Silver, from Palgrave Macmillan (1998)
Keywords: Smart Card, Loyalty Scheme, Financial Service Company, Database Marketing, Electronic Connection

Research on fast mining of enterprise marketing investment databased on improved association rules,
Yinghui Liu, Xiaosi Xu and Qixing Yin, in International Journal of Information Technology and Management (2024)
Keywords: improve association rules; enterprise marketing investment; Crawler framework; correlation degree; Apriori algorithm.

Managing Customer Acquisition Risk Using Co-operative Databases,
Hongju Liu, Joseph Pancras and Malcolm Houtz, in Journal of Interactive Marketing (2015)
Keywords: Customer acquisition; Acquisition risk; Bad debt risk; Co-operative database; Direct mail; Direct marketing; Targeting;

Make research-paper databases multilingual,
Daniel Prieto, in Nature (2018)
Keywords: Publishing, Databases

Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic,
Lenka Ližbetinová, Peter Štarchoň, Silvia Lorincová, Dagmar Weberová and Petr Průša, in Sustainability (2019)
Keywords: SMEs; marketing communications; marketing communication tools; CRM; customer database; cluster analysis

AN ILLUSTRATION OF THE NEED FOR AN INTERNATIONAL MARKETING PROFILE DATABASE: THE CASE OF EXPORTED U.S. APPLES,
James R. Matthews, in Journal of Food Distribution Research (1992)
Keywords: International Relations/Trade, Marketing

Database Management,
Andrew M. McCosh, Mawdudur Rahman and Michael J. Earl, from Palgrave Macmillan (1981)
Keywords: Database Management, Credit Rating, Database Management System, Sequential File, Database Design

Database Management,
Andrew M. McCosh, Mawdudur Rahman and Michael J. Earl, from Palgrave Macmillan (1981)
Keywords: Database Management, Credit Rating, Database Management System, Sequential File, Database Design

Database Optimizing Services,
Adrian Ghencea and Immo Gieger, in Database Systems Journal (2010)
Keywords: database, database management system (DBMS), indexing, optimizing, cost for optimized databases.

Database Optimizing Services,
Adrian Ghencea and Immo Gieger, from University Library of Munich, Germany (2010)
Keywords: database, database management system (DBMS), indexing, optimizing, cost for optimized databases

Aspects of the design of distributed databases,
Burlacu Irina-Andreea, in Journal of Knowledge Management, Economics and Information Technology (2011)
Keywords: databases, DBMS, SGBDD, distributed databases, design

Reverse Engeneering of Relational Databases: Extraction of Domain Semantics,
C. Hsiang-Li, from Rochester, Business - Ph.D., (1992)
Keywords: databases ; computing

‘Anonymous’ genetic databases vulnerable to privacy leaks,
Helena Kudiabor, in Nature (2024)
Keywords: Databases, Genomics

Information on the Cuban Economy in Databases,
Isabel Ezquerra, in Annual Proceedings (1996)
Keywords: Information, Cuban, Economy, Databases

A relational database for bibliometric analysis,
Nicolai Mallig, from Fraunhofer Institute for Systems and Innovation Research (ISI) (2010)
Keywords: bibliometrics, relational database, SQL

A relational database for bibliometric analysis,
Nicolai Mallig, in Journal of Informetrics (2010)
Keywords: Bibliometrics; Relational database; SQL;

Database Concepts in a Domain Ontology,
Gorskis Henrihs, Aleksejeva Ludmila and Poļaka Inese, in Information Technology and Management Science (2017)
Keywords: Database, data mapping, ontology

Modelling of errors in databases,
Steve Gallivan and Christina Pagel, in Health Care Management Science (2008)
Keywords: Databases, Mathematical modelling, Errors,

Taxes in Europe Database,
European Commission, from Directorate General Taxation and Customs Union, European Commission (2020)
Keywords: European Union, taxation, database

A Database on the Mozambican Civil War,
Domingues Patrick, in Peace Economics, Peace Science, and Public Policy (2011)
Keywords: Mozambique, civil war, database

Blockchain in a Maintenance Database,
Suzana Lampreia, Teresa Morgado, Helena Navas, Valter Vairinhos, Victor Lobo and João Alves, from Springer (2024)
Keywords: Blockchain, Database, Maintenance, Security

DO INTERNET MARKETING FACTORS WITH ISLAMIC VALUES IMPROVE SME PERFORMANCE?,
Rizaldi Yusfiarto and Galuh Tri Pambekti, in Journal of Islamic Monetary Economics and Finance (2019)
Keywords: Landing Page, Search Engine Optimisation, Customer Database, Internet Marketing, SMEs Performance

Transformation of Schema from Relational Database (RDB) to NoSQL Databases,
Obaid Alotaibi and Eric Pardede, in Data (2019)
Keywords: relational database; NoSQL databases; transformation rules

Database marketing,
Miriam Bretzke, in RAE - Revista de Administração de Empresas (1992)

Marketing Module 1: Marketing,
Sandra Cuellar-Healy and Miguel Gomez, from Cornell University, Department of Applied Economics and Management (2013)
Keywords: Marketing

Database Systems - Present and Future,
Ion Lungu, Manole Velicanu and Iuliana Botha, in Informatica Economica (2009)
Keywords: database systems - DBS, database management systems – DBMS, database – DB, programming languages, data models, database design, relational database, object-oriented systems, distributed systems, advanced database systems

Methods of Using Business Intelligence Technologies for Dynamic Database Performance Administration,
Veska Mihova, in Economic Alternatives (2015)
Keywords: database, database monitoring, database administration, database performance, performance forecast

Application of Database Management System in the Library of Federal University, Lafia,
Matthew Ihaza Ivongbe, Lucky T. Abdulsalami and Harry O. Omorogbe, in Noble International Journal of Business and Management Research (2021)
Keywords: Library Database, Application of Database, Database Access, Database Management System

Major chemical database investigates hundreds of suspicious crystal structures,
Holly Else, in Nature (2022)
Keywords: Publishing, Databases

A soft-computing-based method for the automatic discovery of fuzzy rules in databases: Uses for academic research and management support in marketing,
Albert Orriols-Puig, Francisco J. Martínez-López, Jorge Casillas and Nick Lee, in Journal of Business Research (2013)
Keywords: KDD; Unsupervised learning; Modeling; Marketing decision support; Fuzzy rules;

Development, Effects, and Educational Outcomes of Reporting from a Clinical Database,
Gregory Rouan, Ellen Marks, Barbara Tuchfarber, T. J. Redington and Nancy Lorenzi, in Medical Decision Making (1991)
Keywords: clinical database; patient-centered database

Marketing,
Ulrike Mayrhofer, from HAL (2013)
Keywords: marketing-mix,Marketing,analyse de marché,stratégie marketing,marketing-mix.

Marketing,
Ulrike Mayrhofer, from HAL (2010)
Keywords: Marketing,analyse de marché,stratégie marketing,marketing-mix.,marketing-mix

Marketing,
Ulrike Mayrhofer, from HAL (2021)
Keywords: Marketing,étude de marché,stratégie marketing,marketing-mix,marketing digital.

The Development of a Benchmark Tool for NoSQL Databases,
Ion Lungu and Bogdan George Tudorica, in Database Systems Journal (2013)
Keywords: NoSQL database, testing, benchmark

Methodology of Cepii's Database on Trade in Services,
Isabelle Rabaud, from HAL (2004)
Keywords: Cepeii,Database,Trade,Services

An Auckland Land Value Annual Database,
Arthur Grimes and Yun Liang, from Motu Economic and Public Policy Research (2007)
Keywords: Auckland; Land values; Database

Contributions to Logical Database Design,
Vitalie Cotelea, in Informatica Economica (2012)
Keywords: Logical Database Design, Functional Dependencies, Normal Forms, Acyclic Database Schema

Marketing or marketing: The Role and Organisation of the Marketing Function in Europe?,
J. Evans, from University of Hertfordshire - Business Schoool (1998)
Keywords: MARKETING

Distributed Database Design,
Stancu Ana-Maria Ramona, in Ovidius University Annals, Economic Sciences Series (2011)
Keywords: databases, distributed design, design methods

A Strong Motion Database in Greece,
Ioannis Kalogeras, in Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards (2002)
Keywords: strong ground motion, database, Greece,

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment,
Ralf Elsner, Manfred Krafft and Arnd Huchzermeier, in Marketing Science (2004)
Keywords: customer value analysis, database marketing, direct marketing, dynamic investment analysis, mail-order business, managerial decision making, Markov processes

Database Replication,
Marius Cristian Mazilu, in Database Systems Journal (2010)
Keywords: Database Replication, Snapshot replication, Merge replication, Transactional replication

Database Manager,
Andrew Martin, in Simulation & Gaming (2010)
Keywords: algorithm; database; file; information management; logic; query; record

Database Views,
Hasso Plattner, from Springer (2014)
Keywords: Database View, Stored Query, Subset Structure, Logical Tables, Virtual Cube

MARKETING IN THE 80'S,
Edward L. Niner, in Journal of Food Distribution Research (1981)
Keywords: Marketing

Direct Marketing,
Hal Linstrom and Vivian Wiser, in Food Review/ National Food Review (1978)
Keywords: Marketing

Marketing Apples,
J. W. Park and R. R. Pailthorp, from United States Department of Agriculture, Economic Research Service (1935)
Keywords: Marketing

Group 8(a). Marketing,
Unknown, in International Journal of Agrarian Affairs (1962)
Keywords: Marketing

Management Marketing,
A. van der Merwe, in Agrekon (1972)
Keywords: Marketing

Marketing Costs,
D.B. DeLoach, from United States Department of Agriculture, Agricultural Outlook Forum (1957)
Keywords: Marketing

Aquaculture marketing,
Larry W. Cope, from United States Department of Agriculture, Agricultural Outlook Forum (1993)
Keywords: Marketing

AN ANALYSIS OF THE AGRICULTURAL TRANSPORTATION DATABASE 7/99 - 6/00; EXECUTIVE SUMMARY,
Jerry Fruin and Douglas G. Tiffany, from University of Minnesota, Department of Applied Economics (2002)
Keywords: Marketing

Marketing,
Ulrike Mayrhofer, from HAL (2015)
Keywords: Marketing,analyse de marché,stratégie marketing,marketing-mix.

Marketing,
Ulrike Mayrhofer, from HAL (2021)
Keywords: Analyse du marché,stratégie marketing,marketing-mix,marketing digital.

Marketing,
Ulrike Mayrhofer, from HAL (2020)
Keywords: Analyse du marché,stratégie marketing,marketing-mix.

Implementation of the Multidimensional Modeling Concepts into Object-Relational Databases,
Mihaela Muntean, in Informatica Economica (2007)
Keywords: e-business, database

Distributed Databases Management Using Replication Method,
Mircea Petrini, in Annals of the University of Petrosani, Economics (2009)
Keywords: Distributed databases, Replication, Oracle

THE IMPORTANCE OF DATABASES IN ECONOMY - SOME GENERAL COORDINATES -,
Mihai Gabriel Cristian, in Revista Economica (2017)
Keywords: databases, economy, computerization

Databases as a means of combating organised crime within the EU,
Constantin Stefanou, in Journal of Financial Crime (2010)
Keywords: Databases, Crimes, European Union

Overview of the administration of oracle databases with application in the budgetary section,
Vatuiu Teodora, in Annals of the University of Petrosani, Economics (2004)
Keywords: databases, console, instances, storage

Factors influencing database planning: An empirical study,
J. T. C. Teng and V Grover, in Omega (1992)
Keywords: database management corporate planning