Marketing Working Papers

From School of Business Administration, American University of Sharjah
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06/2013: Key Account Management and the Relationship Lifecycle: Towards a Framework for Collaboration

Nick Ashill, Earl Naumann, Deepak Sirdeshmukh and Paul Williams

06/2013: Drivers of Customer Loyalty in B2B Services: A Firm-level Analysis Over Time

M. Sajid Khan, Paul Williams and Earl Naumann