Estimating Nonresponse Bias in Mail Surveys

J. Armstrong and Terry S. Overton

MPRA Paper from University Library of Munich, Germany

Abstract: Valid predictions for the direction of nonresponse bias were obtained from subjective estimates and extrapolations in an analysis of mail survey data from published studies. For estimates of the magnitude of bias, the use of extrapolations led to substantial improvements over a strategy of not using extrapolation

Keywords: market research; marketing; surveys (search for similar items in EconPapers)
JEL-codes: C83 M31 (search for similar items in EconPapers)
Date: 1977-08
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Citations: View citations in EconPapers (2376)

Published in Journal of Marketing Research 14 (1977): pp. 396-402

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Related works:
Working Paper: Estimating Nonresponse Bias in Mail Surveys (2005)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:81694

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