Consumer participation in valuing social and environmental product quality

Laurence Beierlein () and Béatrice Bellini ()
Additional contact information
Laurence Beierlein: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Béatrice Bellini: CEROS - Centre d'Etudes et de Recherches sur les Organisations et la Stratégie - UPN - Université Paris Nanterre

Post-Print from HAL

Abstract: The advent of the digital era has enabled the emergence of new ways to integrate consumer expectations in product and service design. Co-opting customer competence (Prahalad and Ramaswamy, 2000) is increasingly used by marketers through online applications. Exploring how and to what extent consumers can actively participate in the design and pricing of more responsible products is the key focus of this paper. We therefore explore the case of a French cooperative that launches products whose specifications and price result from an online consultation. We describe the context, the actors and the process of this initiative. We analyse its results in terms of consumer participation and market success and draw conclusions on the criteria that are used in the price-setting scheme.

Keywords: Consumer participation; New product development; Social and environmental product quality (search for similar items in EconPapers)
Date: 2018-06-20
References: Add references at CitEc
Citations: Track citations by RSS feed

Published in EURAM European Academy of Management, Jun 2018, Reykjavik, Iceland

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02100497

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().