La participation citoyenne comme approche innovante de co-création de valeur d'une ville. Le cas de la ville d'Alger

Aït-Yahia Ghidouche Kamila (), Irma Kaawach () and Faouzi Ghidouche
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Aït-Yahia Ghidouche Kamila: ENSM - Ecole nationale supérieure de management - pôle universitaire Koléa - Ecole nationale supérieure de management - pôle universitaire Koléa
Irma Kaawach: EHEC Alger - École des Hautes Études Commerciales [École HEC Alger] = The School of Higher Commercial Studies [EHEC Algiers]

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Abstract: This contribution is part of the research topic of service-dominant logic in marketing. It enables to understand the process of value co-creation in the case of territorial marketing. This research helps to have a better understanding of the citizen participation approach in the value co-creation, especially in a developing country (Algeria). Its results set up a better knowledge of the relations between citizens and territories, in a marketing practice point of view. Besides, this contribution provides tools for territorial managers to define co-creation strategies according to the motivations, skills and commitment of citizens. We display in this contribution the main results of an empirical study led with the citizens of the city of Algiers.

Keywords: Citizen participation; Dominant service logic; Algeria; participation citoyenne; logique de service dominant; co-création; Algérie (search for similar items in EconPapers)
Date: 2016-03-17
New Economics Papers: this item is included in nep-ara and nep-mkt
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Published in CIST2016 - En quête de territoire(s) ?, Collège international des sciences du territoire (CIST), Mar 2016, Grenoble, France. pp.11-17

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