We succeeded therefore we did well: ex-post rationalization biases in NPD practices

Frédéric Dalsace () and Anne Michaut ()
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Frédéric Dalsace: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique
Anne Michaut: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales

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Keywords: ex-post rationalization; biases; NPD practices (search for similar items in EconPapers)
Date: 2007
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Published in Proceedings of the 14th International Product Development Management Conference, 2007, Porto, Portugal

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00686949

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