Impact of Age on Brand Choice

Gilles Laurent () and Raphaelle Lambert-Pandraud
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Raphaelle Lambert-Pandraud: ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris

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Keywords: Impact; Age; Brand Choice (search for similar items in EconPapers)
Date: 2010
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Published in A. Drolet, N. Schawrz, C. Yoon (Eds). The aging consumer - Perspectives from Psychology and Economics, Routledge, pp.175-186, 2010

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00570098

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