Luxury, entrepreneurship, and innovation: part II - Innovation Pathways for Luxury Brands

Glyn Atwal and Klaus Heine
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Klaus Heine: EM - EMLyon Business School

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Keywords: luxury; Luxury branding; Innovation; Brand culture; entrepreneurship (search for similar items in EconPapers)
Date: 2022-09-01
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Published in Strategic Change, 2022, 31 (5), 483-485 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04325588

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