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Does Localized Imitation Drive Technology Adoption? A Case Study on Rooftop Photovoltaic Systems in Germany

Johannes Rode and Alexander Weber

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Abstract: The purpose of this paper is to illuminate the spatio-temporal diffusion of rooftop household photovoltaic installations in Germany and to test whether localized imitation drives their adoption. Our study is based on a unique data set of some 576,000 household photovoltaic systems installed in Germany through 2009. We employ an epidemic diffusion model which includes a spatial dimension, and control for temporal and spatial heterogeneity. According to our results, imitative adoption behavior is highly localized and an important factor for the diffusion of household photovoltaic systems.

Date: 2016-07
Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/134278/
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Published in Journal of Environmental Economics and Management (2016-07) : pp. 38-48

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