How do traders and consumers in sub-Saharan Africa value maize moisture content? Evidence from an experimental auction in Senegal

Stacy McCoy, Jacob Ricker-Gilbert, Moussa Sall and Jonathan Bauchet

No 235911, 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts from Agricultural and Applied Economics Association

Abstract: In SSA, if maize moisture content cannot be detected, traders and consumers have no incentive to dry maize to ≤ 13.0 percent moisture, resulting in fungal growth and aflatoxin contamination. Using an experimental auction in SSA, we elicit trader and consumer WTP for maize labeled with varying moisture contents. Participants revealed a preference for drier maize when they knew the moisture content, but could not distinguish between unlabeled maize dried to ≤ 13.0 percent moisture and 14-15.9 percent moisture.

Keywords: International; Development (search for similar items in EconPapers)
Pages: 19
Date: 2016-05-25
New Economics Papers: this item is included in nep-exp
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea16:235911

DOI: 10.22004/ag.econ.235911

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