Effects of Horizontal and Vertical Market Power on Trade Promotion Budget and Allocation in the US Supermarket Industry: An Experimental and Empirical Analysis

Miguel Gomez, Vithala Rao and Hong Yuan

No 6247, 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Keywords: Agribusiness; Industrial Organization; Marketing (search for similar items in EconPapers)
Pages: 30
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea08:6247

DOI: 10.22004/ag.econ.6247

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