THE VALUE OF AGRICULTURAL ECONOMICS EXTENSION PROGRAMMING: AN APPLICATION OF CONTINGENT VALUATION

Brian Roe, Tim Haab and Brent Sohngen

No 19861, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: We use the contingent valuation method to estimate participant willingness to pay for agricultural economics extension programming. The data, collected as part of standard evaluation forms for the Ohio State University's 2001 Agricultural Outlook and Policy program series, and subsequent analysis suggest participant benefits exceeded departmental costs of conducting the program (benefit-cost ratios of 1.07 under conservative assumptions and 1.74 under moderate assumptions). We also use the data to explore the revenue generation potential from alternative program pricing and discuss the potential for developing differentiated programs to reach distinct audience segments. Additional research necessary before implementing alternative pricing or program differentiation plans is also discussed.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 31
Date: 2002
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Citations: View citations in EconPapers (3)

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Related works:
Journal Article: The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation (2004)
Journal Article: The Value of Agricultural Economics Extension Programming: An Application of Contingent Valuation (2004)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19861

DOI: 10.22004/ag.econ.19861

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