The Internet Marketing Solution Toward Creative Industries in Bandung

Aditya M Salya ()
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Aditya M Salya: Department of Management and Business, Faculty of Economy, Padjadjaran University

No 201011, Working Papers in Business, Management and Finance from Department of Management and Business, Padjadjaran University

Abstract: This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketing for their business in the future.

Keywords: internet marketing; creative industries (search for similar items in EconPapers)
JEL-codes: G0 (search for similar items in EconPapers)
Pages: 8 pages
Date: 2010-10, Revised 2010-10
New Economics Papers: this item is included in nep-cul, nep-ict, nep-mkt and nep-sea
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