Die Marketingorientierung von Vertriebsleitern als strategischer Erfolgsfaktor. Eine theoretische Analyse und empirische Bestandsaufnahme in der Markenartikelindustrie, vol 29

Michael Lingenfelder

in Schriften zum Marketing from Duncker & Humblot GmbH, Berlin

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Keywords: Markenartikelindustrie; Marketing; Marketingorientierung (search for similar items in EconPapers)
JEL-codes: E00 (search for similar items in EconPapers)
Date: 2022
Edition: 1
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