Die Wirkung von Direktkommunikation unter Berücksichtigung der interpersonellen Kommunikation. Ansatzpunkte für eine Kommunikationsstrategie des Personal-Marketing, vol 35

Werner Beba

in Schriften zum Marketing from Duncker & Humblot GmbH, Berlin

Abstract: /

Keywords: Direktmarketing; Interpersonale Kommunikation; Kommunikation; Marketing (search for similar items in EconPapers)
JEL-codes: E00 (search for similar items in EconPapers)
Date: 2022
Edition: 1
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