Asian Case Research Journal (ACRJ)

2001 - 2024

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Bibliographic data for series maintained by Tai Tone Lim ().

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Netflix India: The Battle of Trials and Expectations pp. 211-227: Parul Sinha, Rajkumari Mittal and Bikramjit Rishi
Wingrow Agritech Producer Company Limited: Excursion Toward Survival pp. 229-246: Shraddha Purandare and Aditi Aljapurkar
Redefining Retail Dynamics: The Meesho Story pp. 247-267: Priyanka Dale and Romi Sainy
Case Study â€” Breaking Barriers: Women Empowerment in a Conservative Society pp. 269-308: Rahmana Gafoor and Manzoor Ali Mirani
Flash Express: Advancing CSR and Sustainability Reporting pp. 309-335: Olimpia C. Racela

Managing Performance of Digital Microenterprises Post-COVID: The Case of IFS pp. 125-148: Tafheem Bashir and Amandeep Dhaliwal
Analysis of Investment in Equity: Value or Growth Investing? pp. 149-174: Latha Chari and Narsimhulu Siddula
Decisive Moments at Emerald Lawns: Manoj Joshiâ€™s Dilemma pp. 175-194: Nilesh Borde, Madhumita Mahatme, Surabhi Gore, Purva Hegde Desai, Nirmala Rajanala and Veeraj Mahatme
Marketplace or Distributor Model? KiranaKartâ€™s Choice in Identifying the Right Fit Between the Business Idea and the Business Model pp. 195-210: Kamalika Chakraborty, Suhas Ashok Kare, Shraddha Biswal, Maitreyi Kole, Alex S Muricken, Poornima Raj and Aman Kumar

All That Glitters May Not Be Gold: Tanishq AD Controversy pp. 63-92: Mehta Ritu, Basu Rituparna, Amisha Agarwal and Niyati Singh
Launching and Positioning of Amul Camel Milk pp. 93-124: Naresh K. Patel

CABiT Cabs â€” Radhikaâ€™s Dilemma pp. 1-15: Anil Dsouza, Rekha Aranha, Avil Saldanha and Jaya Rani
Glow & Lovely: Purpose-driven Brand pp. 17-38: Jagandeep Singh and Rachita Sambyal
Hearty Mart: Democratizing Corporate Entrepreneurship pp. 39-62: Amarpreet Singh Ghura and Abhishek

PRODUCT MIX STRATEGY AT GOLDEN GRAINS pp. 265-281: N Chandrasekaran, V. G. Venkatesh and Eric Deakins
RENOIR JIGSAW PUZZLE, INC.: MAKING PUZZLES MORE THAN JUST PUZZLES pp. 283-301: Chih-Ning Chu, Grace C. Su and Ting-Yuan Huang
RadheDham Ashram: Business Continuity Post Disruption pp. 303-322: Rajkumari Mittal, Parul Sinha and Ritu Srivastava
COMMUNITY MOBILIZATION OF DONKEY HERDERS IN INDIA pp. 323-338: Inakshi Kapur and Pallavi Tyagi
BACKGROUND VERIFICATION AT ERGOSÂ INDIA pp. 339-356: Dharma Raju Bathini

THE DYNAMICS OF MICRO-ENTREPRENEURIAL SUCCESS DURING COVID-19 PANDEMIC: THEÂ TALE OF MADHABH pp. 183-192: Ashok Sar
BAEL: CAN PIVOTING TO BLOCKCHAIN HELP THE EARLY STAGE AGRITECH STARTUP IN INDIA? pp. 193-212: K C Shyam, Sushmita Srivastava and Lijo John
MEHRAN SHOE CENTER: A FAMILY SAGA pp. 213-229: Rabail Aisha, Manzoor Mirani, Naveed Akhtar Qureshi and Nisar Ahmed Channa
MUSTARD SNEAKERS: FINDING A MARKET pp. 231-252: Wattanai Amornsirikul and Olimpia C. Racela
VARDHMAN ENVIROTECH: CREATING BLUE OCEAN AND REINVENTING BUSINESS MODEL pp. 253-263: Amarpreet Singh Ghura and Abhishek

Tesla Inc.: Entering the Indian Electric Car Market pp. 97-123: Bikramjit Rishi and Harvinder Singh
Financial Model and the Valuation of Kyoka Motors 2S Car Dealership pp. 125-146: Saadia Irfan, Arsala Haider Khan, Hadia Amjad Mir, Maheen Waqar and Muhammad Ameen Hassan
Nvidia and the Great East-West Semiconductor Game pp. 147-174: Jin Leong and Ming-Jer Chen
Different Strokes: New York Cityâ€™s Not-So-Warm Welcome pp. 175-181: Pranav Dalmia and Ming-Jer Chen

Yulu: Pedal the Change pp. 1-26: Akshat Jain and Prateek Jain
Developing a Personal Strategy: The Alumni Reunion pp. 27-35: Jin Leong and Ming-Jer Chen
Us Versus Them: Bridging the Faultline between Salaried and Hourly Employees pp. 37-42: Pranav Dalmia and Ming-Jer Chen
Zomato Instant â€“ â€œ10-Minute Delivery Planâ€ Controversy pp. 43-58: Avil Saldanha and Rekha Hitha Aranha
Coldman Logistics: COVID-19 Vaccine for One and All pp. 59-77: Rajkumari Mittal, Parul Sinha and Bikramjit Rishi
Amulâ€™s Dynamic Marketing Capabilities: Milking COVID-19 Lockdown Opportunities pp. 79-95: Suresh Kerani

Editorial: What Makes A Great Teaching Note? pp. 299-308: Derek Lehmberg, Michael Young, Colette Southam and Li-Qun Wei
Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (A) pp. 309-329: Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen
Time for a Change: Chinese Diaper-Maker DaddyBaby Faces COVID-19 (B) pp. 331-338: Bingjing Krystal Yao, Mary Summers Whittle and Ming-Jer Chen
SHAIKH TRADERS: POULTRY FARMING THE GROWTH MANTRA pp. 339-352: Kinjal Jethwani and Kumar Ramchandani
Reinventing Coffee: Pandemic Lessons from Sleepy Owl Coffee pp. 353-369: Pallavi Tyagi, Deepika Upadhyay and Shalini Mittal

GREEN LEAF ENERGY (GLE): THEÂ LIMITS OF PUBLICâ€“PRIVATE PARTNERSHIP IN SOCIAL ENTREPRENEURSHIP pp. 203-223: Kishinchand Poornima Wasdani, Abhishek Vijaygopal and Mathew James Manimala
Quantum Creation: The Passion for Fashion â€“ Teaching Case pp. 225-246: Shathees Baskaran, Sharmili Arulanantham, Nomahaza Mahadi and Kesavan Nallaluthan
GoMechanic: Building Indiaâ€™sÂ Largest Automotive Aftermarket Ecosystem pp. 247-261: Deepti Prakash and Parul Manchanda
Restoring Corporate Governance at CG Power & Industrial Solutions Ltd pp. 263-288: S. Subramanian
Kalyani Dairy Farm: A Sustainable Model for Enterprise Development pp. 289-298: Sri Krishna Sudheer Patoju, Sasmita Swain and Ashwini Pandhare

Fair and Handsome: Nothing Fair About It! pp. 111-125: Pooja Gupta and Semila Fernandes
Sterlite Technologies Ltd.: To Buy or Not to Buy is the Question pp. 127-144: Abhishek Sinha, Rajani Ramdas and K. V. Pradeep
Good Morning Breakfast Cereal: Dimensioning Challenge pp. 145-160: Surya Mahadevan, Jayanthi Thanigan and Srinivasa Reddy
Navigating through the Pandemic: The Future of Tiffanyâ€™s Show Pattaya, Thailand pp. 161-188: Olimpia C. Racela and Amonrat Thoumrungroje
Expanding the MBA Experience by Writing and Using Cases: The Student Perspective pp. 189-202: Lydia Fairfax and Barron Gong

Anandam Vana Retreat: Designing Customer Loyalty Program for Long-Term Customer Relationship pp. 1-16: Vatsala Singh and Prem Prakash Dewani
AirAsia India Private Limited: Navigation Amidst Uncertainty and Ambiguity pp. 17-57: Mukund R. Dixit and Sanjay Kumar Jena
Youngoneâ€™s Sustainable Growth: Business Diversification from Manufacturing to Retailing pp. 59-75: Kyunghwa Chung, Do Yuon Kim, Do Quynh Trang and Young Sam Kim
Tulsi Aromaâ€™s Venture into World Markets pp. 77-100: Ankur Roy, Chandra Sekhar and Vishal Vyas
Divine Consulting Services: A Sinking Ship or Back to Land Safely? pp. 101-109: Rajani Ramdas and Jimmy Thankachan