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Journal of Global Fashion Marketing

2010 - 2024

Current editor(s): Yelena Wang

From Taylor & Francis Journals
Bibliographic data for series maintained by Chris Longhurst ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 15, issue 4, 2024

Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption pp. 417-421 Downloads
Vanessa Quintal and Isaac Cheah
Faithful and luxurious: Mediating halal with luxury through self-congruity pp. 422-439 Downloads
Zahirah Zainol, Nurhafihz Noor and Ashley Tong
Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods pp. 440-458 Downloads
Jihyun Kim-Vick and Eunjoo Cho
Do luxury brands have to trade off for sustainability? pp. 459-481 Downloads
Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao and Thi Huyen Trang Pham
Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion pp. 482-503 Downloads
Eunju Ko and Chiara Murgia
Online impulse purchases versus planned purchases and the role of visual attributes pp. 504-522 Downloads
Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer and Outi Niininen

Volume 15, issue 3, 2024

The Metaverse and its potential for digital sustainability in fashion pp. 303-319 Downloads
Marta Blazquez
Fashion brands in the metaverse: Achievements from a marketing perspective pp. 320-340 Downloads
Patricia SanMiguel, Teresa Sádaba and Narmin Sayeed
Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? pp. 341-356 Downloads
Sophia Boyer, Ziyou Jiang and Jewon Lyu
Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review pp. 357-381 Downloads
Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth and Giuseppina Migliore
Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers pp. 382-396 Downloads
Bayu Aji Aritejo, Widya Paramita and Sahid Susilo Nugroho
Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics pp. 397-416 Downloads
Liufang Zhang and Ing Grace Phang

Volume 15, issue 2, 2024

Correction pp. x-x Downloads
The Editors
Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda pp. 181-202 Downloads
K. Vladimirova, C. E. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick and S. Zhou
Developing a typology of sustainable apparel consumer: An application of grounded theory pp. 203-220 Downloads
Elena E. Karpova, Kelly L. Reddy-Best and Farimah Bayat
Handmade virtual messages to promote foreign fashion brands in Instagram pp. 221-234 Downloads
María Dolores Macías-Mañas, Natalia Vila-López and Inés Küster-Boluda
Egoistic and altruistic claims in organic cotton apparel advertising pp. 235-252 Downloads
Tae-Im Han and Haesun Park-Poaps
How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? pp. 253-269 Downloads
Changju Kim, Mai Kikumori, Aekyoung Kim and Jungkeun Kim
A fashion trend forecasting course as a gateway to career discovery pp. 270-285 Downloads
Danielle Sponder Testa and Ann Marie Fiore
Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market pp. 286-301 Downloads
Alex Yao Yao and Ying Bao

Volume 15, issue 1, 2024

Fashion and the metaverse: Implications for consumers and firms pp. 1-5 Downloads
Raffaele Donvito, Diletta Acuti and Sanga Song
‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds pp. 6-22 Downloads
Alice Venturini and Martina Columbano
Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world pp. 23-38 Downloads
Jinsu Park and Naeun (Lauren) Kim
Innovative value propositions in the fashion metaverse pp. 39-61 Downloads
Stefano Paolo Russo, Cristina Mele and Tiziana Russo Spena
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands pp. 62-89 Downloads
Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva and Faheem Uddin Syed
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse pp. 90-114 Downloads
Gabriele Murtas, Giuseppe Pedeliento and Federico Mangiò
Fashion marketing in the metaverse pp. 115-130 Downloads
Emmanuel Mogaji, Yogesh K. Dwivedi and Ramakrishnan Raman
Metaverse and the fashion industry: A systematic literature review pp. 131-154 Downloads
Giorgia Profumo, Ginevra Testa, Milena Viassone and Kamel Ben Youssef
The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda pp. 155-180 Downloads
Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman and Marta Blazquez Cano

Volume 14, issue 4, 2023

Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion pp. 369-373 Downloads
Paloma Díaz Soloaga, Gemma Muñoz Domínguez and Arch G. Woodside
Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris pp. 374-389 Downloads
Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal and Patricia SanMiguel
Bollywood influence on clothing selection of Indian consumers pp. 390-403 Downloads
Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears and Kirti Dutta
Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue pp. 404-418 Downloads
Concha Pérez Curiel, Jorge Zarauza Castro and Ana Velasco Molpeceres
The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight pp. 419-428 Downloads
Alfonso de la Quintana García
Legacy transmission through fashion films: Visual and narrative brand heritage integration pp. 429-448 Downloads
Paloma Diaz Soloaga, Gemma Muñoz Dominguez and Jing Zhou
Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment pp. 449-467 Downloads
Justo de Jorge Moreno and Francisco Javier Martínez Velázquez
Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality pp. 468-488 Downloads
Fatemeh Golalizadeh, Bahram Ranjbarian and Azarnoosh Ansari
Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context pp. 489-504 Downloads
Saheli Goswami and Geetika Jaiswal
Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes pp. 505-520 Downloads
Y. Greg Song, Jiemin Looi and Eun Yeon Kang

Volume 14, issue 3, 2023

Femvertising of luxury brands: Message concreteness, authenticity, and involvement pp. 243-262 Downloads
Minjung Park, Jayoung Koo and Do Yuon Kim
Art-derived designs promote the inconspicuous consumption of fashion bags pp. 263-278 Downloads
Manqian Wang, Eunyoung Kim and Bo Du
Is it worth investing in an online fashion pop-up store? pp. 279-293 Downloads
Irene Roozen, Mariet Raedts and Muriel Schwolle
Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement pp. 294-311 Downloads
Sheetal Jain and Amit Shankar
The effects of product return effort and recreational shopper identity on future purchase intentions pp. 312-326 Downloads
Hye-Shin Kim and Yanan Yu
“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers pp. 327-349 Downloads
Murphy Aycock, Eunjoo Cho and Kyuree Kim
Spirituality bestowing self-transcendence amid COVID-19 through slow fashion pp. 350-368 Downloads
Swagata Chakraborty and Amrut Sadachar

Volume 14, issue 2, 2023

Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation pp. 123-142 Downloads
Ken Kumagai and Shin’ya Nagasawa
Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model pp. 143-156 Downloads
Canan Saricam
Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives pp. 157-172 Downloads
Miguel A. M. Cárdaba, A. Fernández, L. Martinez and U. Cuesta
Unveiling the latent consumer values from art-infused products: A qualitative approach pp. 173-186 Downloads
Mansi Gupta and Rakesh Mohan Joshi
The pink bias: Consumption choices of pink-colored products pp. 187-205 Downloads
Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete and Salvatore Maggio
“Must-have” skills and knowledge for apparel merchandising professionals in South Africa pp. 206-225 Downloads
Bertha Jacobs and Elena Karpova
Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering pp. 226-242 Downloads
Baoru Ge and Nazlina Shaari

Volume 14, issue 1, 2023

New fashion marketing & management in a post-pandemic world pp. 1-4 Downloads
Hye-Young Kim and Sanga Song
Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy pp. 5-19 Downloads
Jennifer Huh, Claire Whang and Hye-Young Kim
Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour pp. 20-34 Downloads
Caroline Kopot and Jaleesa Reed
From means to end: Understanding the millennial mind when buying luxury jewelry brands pp. 35-47 Downloads
Pavida Ratakam and Phallapa Petison
Transforming luxury: Global luxury brand executives’ perceptions during COVID pp. 48-62 Downloads
David Loranger and Erik Roeraas
Interpreting luxury and fashion across Anthropocene pandemics pp. 63-76 Downloads
Hélène Cristini and Arch G. Woodside
Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’ pp. 77-92 Downloads
Nadine Khair and Sadina Malhas
Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior pp. 93-107 Downloads
Sita Mishra, Sheetal Jain and Ritesh Pandey
The fashion development process for traditional costumes in the contemporary global fashion market pp. 108-122 Downloads
Handini Audita, Bernardo Figueiredo and Lauren Gurrieri
Page updated 2024-12-08