Journal of Global Fashion Marketing
2010 - 2024
Current editor(s): Yelena Wang From Taylor & Francis Journals Bibliographic data for series maintained by Chris Longhurst (). Access Statistics for this journal.
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Volume 15, issue 4, 2024
- Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption pp. 417-421
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- Vanessa Quintal and Isaac Cheah
- Faithful and luxurious: Mediating halal with luxury through self-congruity pp. 422-439
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- Zahirah Zainol, Nurhafihz Noor and Ashley Tong
- Gen Z consumers’ intention to adopt online collaborative consumption of second-hand luxury fashion goods pp. 440-458
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- Jihyun Kim-Vick and Eunjoo Cho
- Do luxury brands have to trade off for sustainability? pp. 459-481
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- Tien Minh Dinh, Que Chi Le Hoang, Hai Dang Vu Hoang, Thi Khanh Linh Lao and Thi Huyen Trang Pham
- Global fashion research evolution (2010–2023): A systematic review of the Journal of Global Fashion Marketing focused on luxury fashion pp. 482-503
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- Eunju Ko and Chiara Murgia
- Online impulse purchases versus planned purchases and the role of visual attributes pp. 504-522
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- Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer and Outi Niininen
Volume 15, issue 3, 2024
- The Metaverse and its potential for digital sustainability in fashion pp. 303-319
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- Marta Blazquez
- Fashion brands in the metaverse: Achievements from a marketing perspective pp. 320-340
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- Patricia SanMiguel, Teresa Sádaba and Narmin Sayeed
- Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? pp. 341-356
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- Sophia Boyer, Ziyou Jiang and Jewon Lyu
- Critical determinants influencing consumers’ decision-making process to buy green cosmetics. A systematic literature review pp. 357-381
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- Riccardo Testa, Giuseppina Rizzo, Giorgio Schifani, József Tóth and Giuseppina Migliore
- Jack of all trades, master of everything? Competing routes of consumer responses toward multiple product categories endorsements by fashion influencers pp. 382-396
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- Bayu Aji Aritejo, Widya Paramita and Sahid Susilo Nugroho
- Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics pp. 397-416
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- Liufang Zhang and Ing Grace Phang
Volume 15, issue 2, 2024
- Correction pp. x-x
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- The Editors
- Exploring the influence of social media on sustainable fashion consumption: A systematic literature review and future research agenda pp. 181-202
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- K. Vladimirova, C. E. Henninger, S. I. Alosaimi, T. Brydges, H. Choopani, M. Hanlon, S. Iran, H. McCormick and S. Zhou
- Developing a typology of sustainable apparel consumer: An application of grounded theory pp. 203-220
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- Elena E. Karpova, Kelly L. Reddy-Best and Farimah Bayat
- Handmade virtual messages to promote foreign fashion brands in Instagram pp. 221-234
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- María Dolores Macías-Mañas, Natalia Vila-López and Inés Küster-Boluda
- Egoistic and altruistic claims in organic cotton apparel advertising pp. 235-252
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- Tae-Im Han and Haesun Park-Poaps
- How do moral judgment and saving face interact with positive word–of–mouth regarding counterfeit luxury consumption? pp. 253-269
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- Changju Kim, Mai Kikumori, Aekyoung Kim and Jungkeun Kim
- A fashion trend forecasting course as a gateway to career discovery pp. 270-285
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- Danielle Sponder Testa and Ann Marie Fiore
- Leveraging visual cues and pricing strategies: An empirical investigation of the pre-owned luxury market pp. 286-301
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- Alex Yao Yao and Ying Bao
Volume 15, issue 1, 2024
- Fashion and the metaverse: Implications for consumers and firms pp. 1-5
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- Raffaele Donvito, Diletta Acuti and Sanga Song
- ‘Fashioning’ the metaverse: A qualitative study on consumers’ value and perceptions of digital fashion in virtual worlds pp. 6-22
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- Alice Venturini and Martina Columbano
- Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world pp. 23-38
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- Jinsu Park and Naeun (Lauren) Kim
- Innovative value propositions in the fashion metaverse pp. 39-61
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- Stefano Paolo Russo, Cristina Mele and Tiziana Russo Spena
- Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands pp. 62-89
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- Maria Kniazeva, Gaetano Aiello, Costanza Dasmi, Valentina Mazzoli, Olga Nechaeva and Faheem Uddin Syed
- Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse pp. 90-114
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- Gabriele Murtas, Giuseppe Pedeliento and Federico Mangiò
- Fashion marketing in the metaverse pp. 115-130
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- Emmanuel Mogaji, Yogesh K. Dwivedi and Ramakrishnan Raman
- Metaverse and the fashion industry: A systematic literature review pp. 131-154
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- Giorgia Profumo, Ginevra Testa, Milena Viassone and Kamel Ben Youssef
- The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda pp. 155-180
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- Hazel Hoi Yau Chan, Claudia Henninger, Rosy Boardman and Marta Blazquez Cano
Volume 14, issue 4, 2023
- Fashion and film stories of (mis)understanding: Introduction to a special issue on cinema and fashion pp. 369-373
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- Paloma Díaz Soloaga, Gemma Muñoz Domínguez and Arch G. Woodside
- Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris pp. 374-389
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- Teresa Sádaba, Carmen Azpurgua, Pedro Mir Bernal and Patricia SanMiguel
- Bollywood influence on clothing selection of Indian consumers pp. 390-403
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- Tammy R. Kinley, Sanjukta Pookulangara, Bharath M. Josiam, Dan Spears and Kirti Dutta
- Fashion, cinema and marketing: An exploratory study of diversity and stereotyping on the red carpets in US Vogue pp. 404-418
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- Concha Pérez Curiel, Jorge Zarauza Castro and Ana Velasco Molpeceres
- The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight pp. 419-428
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- Alfonso de la Quintana García
- Legacy transmission through fashion films: Visual and narrative brand heritage integration pp. 429-448
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- Paloma Diaz Soloaga, Gemma Muñoz Dominguez and Jing Zhou
- Analysis of productivity, efficiency, and their explanatory factors in the fast fashion sector: New evidence from the international environment pp. 449-467
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- Justo de Jorge Moreno and Francisco Javier Martínez Velázquez
- Impact of customer’s emotions on online purchase intention and impulsive buying of luxury cosmetic products mediated by perceived service quality pp. 468-488
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- Fatemeh Golalizadeh, Bahram Ranjbarian and Azarnoosh Ansari
- Lying by telling the truth – the risks of deception by paltering and hypocrisy in corporate social responsibilities context pp. 489-504
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- Saheli Goswami and Geetika Jaiswal
- Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes pp. 505-520
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- Y. Greg Song, Jiemin Looi and Eun Yeon Kang
Volume 14, issue 3, 2023
- Femvertising of luxury brands: Message concreteness, authenticity, and involvement pp. 243-262
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- Minjung Park, Jayoung Koo and Do Yuon Kim
- Art-derived designs promote the inconspicuous consumption of fashion bags pp. 263-278
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- Manqian Wang, Eunyoung Kim and Bo Du
- Is it worth investing in an online fashion pop-up store? pp. 279-293
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- Irene Roozen, Mariet Raedts and Muriel Schwolle
- Examining the luxury consumers’ showrooming behaviour: The effect of perceived values and product involvement pp. 294-311
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- Sheetal Jain and Amit Shankar
- The effects of product return effort and recreational shopper identity on future purchase intentions pp. 312-326
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- Hye-Shin Kim and Yanan Yu
- “I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers pp. 327-349
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- Murphy Aycock, Eunjoo Cho and Kyuree Kim
- Spirituality bestowing self-transcendence amid COVID-19 through slow fashion pp. 350-368
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- Swagata Chakraborty and Amrut Sadachar
Volume 14, issue 2, 2023
- Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation pp. 123-142
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- Ken Kumagai and Shin’ya Nagasawa
- Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model pp. 143-156
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- Canan Saricam
- Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives pp. 157-172
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- Miguel A. M. Cárdaba, A. Fernández, L. Martinez and U. Cuesta
- Unveiling the latent consumer values from art-infused products: A qualitative approach pp. 173-186
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- Mansi Gupta and Rakesh Mohan Joshi
- The pink bias: Consumption choices of pink-colored products pp. 187-205
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- Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete and Salvatore Maggio
- “Must-have” skills and knowledge for apparel merchandising professionals in South Africa pp. 206-225
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- Bertha Jacobs and Elena Karpova
- Optimize the online shopping title of men’s plain-color shirts in e-commerce based on Kansei Engineering pp. 226-242
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- Baoru Ge and Nazlina Shaari
Volume 14, issue 1, 2023
- New fashion marketing & management in a post-pandemic world pp. 1-4
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- Hye-Young Kim and Sanga Song
- Building trust with voice assistants for apparel shopping: The effects of social role and user autonomy pp. 5-19
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- Jennifer Huh, Claire Whang and Hye-Young Kim
- Shopping for beauty: The influence of the pandemic on body appreciation, conceptions of beauty, and online shopping behaviour pp. 20-34
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- Caroline Kopot and Jaleesa Reed
- From means to end: Understanding the millennial mind when buying luxury jewelry brands pp. 35-47
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- Pavida Ratakam and Phallapa Petison
- Transforming luxury: Global luxury brand executives’ perceptions during COVID pp. 48-62
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- David Loranger and Erik Roeraas
- Interpreting luxury and fashion across Anthropocene pandemics pp. 63-76
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- Hélène Cristini and Arch G. Woodside
- Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’ pp. 77-92
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- Nadine Khair and Sadina Malhas
- Conspicuous value and luxury purchase intention in sharing economy in emerging markets: The moderating role of past sustainable behavior pp. 93-107
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- Sita Mishra, Sheetal Jain and Ritesh Pandey
- The fashion development process for traditional costumes in the contemporary global fashion market pp. 108-122
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- Handini Audita, Bernardo Figueiredo and Lauren Gurrieri
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