Marco teórico para la Planificación Estratégica

Victoria de Elizagarate
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Victoria de Elizagarate: Profesora Titular de Economía Financiera Universidad del País Vasco

EKONOMIAZ. Revista vasca de Economía, 1990, vol. 18, issue 03, 20-37

Abstract: This article analyses the methodology of strategic planning focussing on the comparison of the strategic plans which are carried out by American, European and Japanese companies, in order to establish the similarities and differences between them which may affect competitiveness in a global economy.

Keywords: Planificación estratégica; análisis de estrategias; ventaja competitiva (search for similar items in EconPapers)
JEL-codes: L1 L2 M13 M14 M21 (search for similar items in EconPapers)
Date: 1990
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Persistent link: https://EconPapers.repec.org/RePEc:ekz:ekonoz:1990302

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